Email marketing is not dead – far from it. According to Forbes, email marketing generates $42 in ROI for every dollar spent. Not a bad return on your investment! Before you can reap the rewards of a great email strategy, it’s good to learn a few things. In this post, I’ll tell you what makes…
Today I’m breaking down SaaS SEO strategies — and no, I’m not throwing random letters at you. No riddles. No jargon gymnastics. Just real SEO for Software-as-a-Service (SaaS) companies. Over the past seven years, the SaaS market is five times larger than it was less than a decade ago. If you want to be a…
Whether you remember the days of MySpace or grew up with Facebook, social media has likely been a major part of your life. With that said, social media can be about much more than posting selfies and pictures of your dinner. Many smart startups gain tons of traffic and customers from social media. If you’re…
Many things in life come in stages. The same holds true when discussing startups. While the exact number might vary depending on where you learn about it, there are various stages startups go through. One of the most critical stages is the early stage. If you own or work for an early stage startup, marketing…
Countries such as the United States, Israel, Germany, and Sweden are home to many startups. In the right hands, as corny as it might sound, a startup can change the world. If you want to learn how to start a startup from scratch, you’re at the right place. We’ll walk you through each step of…
According to FreshBooks, it takes the average startup two to three years to become profitable. But there’s no rule saying your startup has to be average, especially when you know the best startup marketing strategies that are working right now. Startups win when they move fast. When they try what bigger companies are too slow…
Account-based marketing (ABM) flips the usual B2B playbook. Instead of chasing everyone, you focus on the few accounts that can actually move revenue. That’s one of many reasons why 67% of brands leverage account-based marketing. It’s targeted. It’s intentional. It removes noise and pushes your best opportunities to the front of the line. If you’ve…
If you’re unsure whether your business needs content marketing, it’s good to learn how beneficial this form of advertising can be. Content marketing is the process of using content to market your business through its website, social media posts, emails, and similar online destinations. While content marketing might sound like a simple process, it can…
Creating and carrying out brand strategy for startups can make or break this type of business. Take the medical startup Call9. They tried a bold “pay what you want” telehealth model. Great for patients. Horrible for doctors. The backlash wrecked trust internally, and they shut down in 2019 — just one year before telehealth exploded….
A steady stream of leads is the lifeblood of a business. Whenever a company consistently generates leads, it naturally creates more opportunities for sales, conversions, and long-term revenue. That’s why so many brands pour money into content marketing for lead generation. The problem? Some methods work far better — and far cheaper — than others….