4 Excellent B2B Content Marketing Best Practices for 2020

4 Excellent B2B Content Marketing Best Practices for 2020

Content Marketing
The marketing world moves quickly, sometimes too fast to keep up with! Fortunately, you can stay on top of things by learning about B2B content marketing best practices. Here are four content marketing best practices to follow in 2020. 1. Start Showing Up on New Platforms In business and life, it’s easy to get comfortable with a set way of doing things. That’s also why people call it getting “stuck” in a routine. And you don’t want to be stuck missing out on potential business because you’re not expanding and entering new platforms. So, what platforms can your business market on? Quite a few, but let’s zoom out for a minute and look at a few of the main ones: Infographics E-book Webinar Case studies Blog posts Videos And the…
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The 5 Best Marketing Automation Tools of 2020: Get More Done

The 5 Best Marketing Automation Tools of 2020: Get More Done

Marketing Tools
It certainly takes a lot of focus and determination to stay on top of marketing strategies. Well, at least it used to. If you want to make things easier on yourself and your employees, you’ll want to learn more about the best marketing automation tools. With so much marketing automation software on the marketing, how do you know which one is best for your business? I’m here to help by taking a closer look at some of the best marketing automation tools of 2020. 1. ActiveCampaign When your company gets started with marketing itself, this process involves a lot of learning. What’s the best time to post content? When should you be emailing your customers? ActiveCampaign can help your business answer these questions and many more. With this company’s machine…
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Top 6 Email Blast Examples That Work (and How You Can Copy Them)

Top 6 Email Blast Examples That Work (and How You Can Copy Them)

E-mail Marketing
When a company wants to get a message across to lots of people fast, they often use an email blast. To someone unfamiliar with this term, email blasts can sound a little strange. To help you out, let’s learn more about eblasts. We’ll also take a look at six excellent email blast examples your company can start using now. Feel free to use this infographic on your website! We only ask that you please include a link to contentmarketinglife.com with this graphic. Thanks, we really appreciate it! What Are Email Blasts? Email blasts are what happens when a person or company sends out emails to multiple people. You can send an email blast to 40, 4,000, or even 400,000 recipients. On the surface, email blasts sound simple enough. After enough…
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How to Attract New Customers to Your Business With Content Marketing

How to Attract New Customers to Your Business With Content Marketing

Content Marketing
Without lots of customers, it’s not easy for a business to grow. If you’re facing challenges gaining customers, content marketing can provide the solution you’re looking for. It’s time to learn how to attract new customers to your business with content marketing. And, because you’re here, you’ll learn tips from someone who does this for a living! 1. Learn What Your Audience Wants to Attract New Customers People on late-night infomercials aside, most of us aren’t even close to psychics. With that in mind, it’s no wonder so many companies struggle to know exactly what their audiences want. Sure, you could spend time learning how to use new tools. After doing a little digging, you can find out more about your customer demographics. But what if there was a better…
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The 16 Best Online Marketing Platforms for a Better Business in 2020

The 16 Best Online Marketing Platforms for a Better Business in 2020

Marketing Platforms
Many companies struggle with marketing their respective businesses. Fortunately, there are lots of companies that can help you out if you know where you look. With that in mind, I wanted to put together a list (in no particular order) of the best online marketing platforms. What is an Online Marketing Platform? Online marketing platforms come in many different forms (had no other way to end that sentence). Certain platforms specialize in one or a few types of marketing. Others offer all-in-one solutions. With so many types of marketing and so many platforms to market on, it’s helpful to look at the best online marketing platforms to decide what’s best for your business. The Top 16 Online Marketing Platforms Let’s not waste anymore time and get right into this list.…
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What Are the Best Online Reputation Management Services in 2020?

What Are the Best Online Reputation Management Services in 2020?

Reputation Management
It takes many steps and processes to keep a company successful. Unfortunately, things happen that business owners don’t want to think about. Those moments that catch a company off-guard. Some of which get so bad they put a company under. Understandably, you’re reading this because you don’t want this happening to your company. But, what exactly can you do to stop these events from happening. Unfortunately, there’s no way to predict the future. However, you can be prepared for anything the future holds with the help of online reputation management services. What Are Online Reputation Management Services? I once read that life is like a video game because, if you encounter enemies, you’re usually doing something right. While I’m not encouraging anyone to go make any new enemies, let’s just…
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A Complete Guide to Content Marketing for Nonprofits in 2020

A Complete Guide to Content Marketing for Nonprofits in 2020

Content Marketing
So, how does a nonprofit “market” itself to its intended audience. It’s understandable if this feels more than a little challenging. Fortunately, I’ve got some tips that will help you out. Here is a guide to content marketing for nonprofits in 2020. What is the Role of Content Marketing for Nonprofits? It takes a lot to run a nonprofit organization. Considering that, you might not think that investing in content marketing for nonprofits will be worth it. Fortunately, that’s not the case. A nonprofit that begins a content marketing campaign often accomplishes a few important goals. These goals are raising both awareness and funds. If no one is aware of your nonprofit, it’s hard for it to raise money. If it isn’t running money, it’s hard for a nonprofit to…
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14 Best Content Marketing Blogs to Check Out in 2020

14 Best Content Marketing Blogs to Check Out in 2020

Content Marketing
If you’re like me, you’ve been spending more time than normal at home this year. While I hope you enjoy all of my content here, there’s no way I can say everything about content marketing (yet). In all seriousness, there are many great content marketing websites out there. So, I wanted to put together a quick list of (in my opinion) the best content marketing blogs to check out in 2020. 1. Convince & Convert Before we go any further, I have to mention the company I would refer to as “The Godfather of Content Marketing.” Forgive me if that’s an out of date movie reference, but it’s a classic. The foundation of Convince & Convert began in 2008 from the mind of Jay Baer, someone who’s been an online…
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Creating a Brand Ambassador Program That Works in 2020

Creating a Brand Ambassador Program That Works in 2020

Brand Loyalty
It takes a lot of things coming together to make a company stand out from its competition. You’ve likely got employees, big plans, and something to sell. So, what else do you need? Brand ambassadors. Let us show you what a brand ambassador program is and why it’s so important for your company. Who Are Brand Ambassadors? Brand ambassadors are people that absolutely love your company. They might love your company’s products or services. It’s also possible that a brand ambassador focuses more on your company’s beliefs and contributions over what it sells. You can find brand ambassadors through your company’s employees, business partners, and customers. Now, let's learn how you can start making this a part of your marketing strategy. How to Start a Brand Ambassador Program That Works…
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How to Ask for a Referral and Win New Clients Now

How to Ask for a Referral and Win New Clients Now

Referral Marketing
If your company needs to start growing faster and gaining new business, referrals have a lot to offer. With that said, it can feel awkward or potentially nerve-wracking to ask for a referral. Don’t worry, you won’t feel strange or nervous after you learn how to ask for a referral. Let’s go over our favorite tips to help you ask for referrals and start getting them! How to Ask for a Referral: 5 Simple Tips Referral marketing is great for many reasons. One reason is because of referral marketing's effectiveness. Another reason is because it works well for everything from small businesses to large corporations. So, let's get started by jumping right into how to start asking for referrals. By following these upcoming five tips, your company is going to…
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