Content Marketing

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7 Social Media Marketing Strategies for Success in 2024

As we remain in the digital age, social media continues to increase rapidly. While most people use social media for entertainment reasons, companies often use these platforms for marketing purposes. With technology changing at such a rapid rate, being unsure of how to reach audiences on social media is understandable. If you’re wondering what marketing …

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Proven Content Marketing Best Practices in 2024 | CML

Not so long ago, 2023 seemed far in the future. However, we’re now here. If you want success with content marketing, it’s helpful to know its best practices. I’ve worked in the world of content marketing for a little over 10 years. Whether you’re new to content marketing or a seasoned pro looking to up …

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Getting Started With Content Marketing – A Beginner’s Guide

Things change over time, including the best ways to market your business. Billboards, commercials, and radio spots still reach customers. However, for the past few decades, more companies are spending more time and money on content marketing efforts to reach potential customers. If you’re getting started with content marketing, it’s understandable to have no idea …

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What Is User-Generated Content & How To Have It Rolling In

No matter where you look, many companies have waves of content hitting the shores of blogs, social media platforms, and other sources. However, the most important and valuable content doesn’t always come from a company or anyone it hires. The subject of today’s post is user-generated content. While this term might sound complex, it’s not. …

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SaaS Content Marketing – How to Do It the Right Way in 2024

Content marketing for software as a service (SaaS) companies shows no signs of slowing down. About 85% of companies in the SaaS industry regularly post blog content, showing that content marketing is a significant driver for SaaS success. Having a blog is great, but there are so many more ways for SaaS companies to reach …

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benefits of content marketing

14 Very Surprising Benefits of Content Marketing in 2024

If you’re unsure whether your business needs content marketing, it’s good to learn how beneficial this form of advertising can be. Content marketing is the process of using content to market your business through its website, social media posts, emails, and similar online destinations. While content marketing might sound like a simple process, it can …

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content marketing for lead generation

Content Marketing for Lead Generation: Creating Lead Magnets

A stream of leads is like the lifeblood of a business. When a company’s generating leads, this business is also likely to be making sales and revenue. That’s why many companies spend fortunes on lead generation methods. Unfortunately, certain lead generation methods work better than others. If you want to turn your business into a …

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Creating High-Converting Content Marketing Funnels in 2024

In the business world, there are funnels everywhere. I’m not talking about a literal, physical funnel. Instead, think of a content funnel as more of a path you want readers to take. Creating a content funnel is like leveling up how you market your brand to potential customers. At first, a content funnel might sound …

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Content Marketing for Startups

Content Marketing for Startups: Win Audiences Over in 2024

According to the internet marketing website Semrush, 97% of companies use content marketing as a way to reach their target audiences. It makes sense that many companies devote time and energy to creating content. An effective content marketing strategy is a low-cost, highly effective way to engage with people online. While this marketing strategy can …

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Evergreen Articles: Powerful Players in a Marketing Playbook

An evergreen tree has leaves that stay green throughout the year. Likewise, evergreen content receives its name because these pieces are relevant to readers at all times. If you’re new to the world of evergreen articles, it’s understandable to be scratching your head in confusion. Content Marketing Life is here to help you learn how …

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