If you’re unsure whether your business needs content marketing, it’s good to learn how beneficial this form of advertising can be. Content marketing is the process of using content to market your business through its website, social media posts, emails, and similar online destinations. While content marketing might sound like a simple process, it can …
14 Very Surprising Benefits of Content Marketing in 2023 Read More »
A stream of leads is like the lifeblood of a business. When a company’s generating leads, this business is also likely to be making sales and revenue. That’s why many companies spend fortunes on lead generation methods. Unfortunately, certain lead generation methods work better than others. If you want to turn your business into a …
Content Marketing for Lead Generation: Turning Posts Into Lead Magnets Read More »
In the business world, there are funnels everywhere. I’m not talking about a literal, physical funnel. Instead, think of a content funnel as more of a path you want readers to take. Creating a content marketing funnel is like leveling up how you market your brand to potential customers. At first, a content marketing funnel …
How to Create High-Converting Content Marketing Funnels in 2023 Read More »
According to the internet marketing website Semrush, 97% of companies use content marketing as a way to reach their target audiences. It makes sense that many companies devote time and energy to creating content. An effective content marketing strategy is a low-cost, highly effective way to engage with people online. While this marketing strategy can …
Content Marketing for Startups: Win Audiences Over in 2023 Read More »
A recent study found that 93.5% of those surveyed purchased at least one item online. And it’s easy to see why. You don’t have to look far to see ecommerce brands everywhere. These days, mom-and-pop stores and any other small businesses can set up ecommerce sites in a few hours or days. That’s going to …
13 Proven Ecommerce Content Marketing Strategies That Work in 2023 Read More »
An evergreen tree has leaves that stay green throughout the year. Likewise, evergreen content receives its name because these pieces are relevant to readers at all times. If you’re new to the world of evergreen articles, it’s understandable to be scratching your head in confusion. Content Marketing Life is here to help you learn how …
Evergreen Articles: Powerful Players in Your Content Marketing Playbook Read More »
There are many ways for content marketers to reach their audiences. While certain marketing methods come and go, others stand the test of time. One of these time-tested ways to reach someone is with a white paper. In this post, you’ll learn how to write a white paper like the pros do. What is a …
How to Write a White Paper in 2023 (From a Full-Time Marketer) Read More »
Content marketing is quickly becoming one of the most popular and effective ways for a business to market itself. Recent research from HubSpot found that 82% of marketers currently invest money and time into content marketing. If content creation isn’t for you, or you’re not getting the best results, don’t give up! Now might be …
Outsourced Content Marketing: Save Time and Energy in 2023 Read More »
There is certainly no shortage of content a company can create. With that in mind, thought leadership content has recently been making a lot of waves throughout the internet. One study found that about 66% of marketers feel that establishing thought leadership is a top priority for their companies. If you want to learn how …
Thought Leadership Content: Why You Need It and How to Make It Read More »
These days, content is everywhere. Whether it’s from the web, social media, or video, people and companies create content every day. But what happens to your content after you release it to the world? Some companies don’t pay much attention to content from the past. Smart businesses get the most out of what they create …
