Law firms and content marketing go together like a judge and gavel. However, creating content and making great content aren’t the same thing. If you’re putting the time and effort (and sometimes money) into content writing, you want it seen by its intended audience. I’m here to help make that happen by showing you how…
As we remain in the digital age, social media continues to increase rapidly. While most people use social media for entertainment reasons, companies often use these platforms for marketing purposes. With technology changing at such a rapid rate, being unsure of how to reach audiences on social media is understandable. If you’re wondering what marketing…
Not so long ago, 2023 seemed far in the future. However, we’re now here. If you want success with content marketing, it’s helpful to know its best practices. I’ve worked in the world of content marketing for a little over 10 years. Whether you’re new to content marketing or a seasoned pro looking to up…
Things change over time, including the best ways to market your business. Billboards, commercials, and radio spots still reach customers. However, for the past few decades, more companies are spending more time and money on content marketing efforts to reach potential customers. If you’re getting started with content marketing, it’s understandable to have no idea…
No matter where you look, many companies have waves of content hitting the shores of blogs, social media platforms, and other sources. However, the most important and valuable content doesn’t always come from a company or anyone it hires. The subject of today’s post is user-generated content. While this term might sound complex, it’s not….
Content marketing for software as a service (SaaS) companies shows no signs of slowing down. About 85% of companies in the SaaS industry regularly post blog content, showing that content marketing is a significant driver for SaaS success. Having a blog is great, but there are so many more ways for SaaS companies to reach…
If you’re unsure whether your business needs content marketing, it’s good to learn how beneficial this form of advertising can be. Content marketing is the process of using content to market your business through its website, social media posts, emails, and similar online destinations. While content marketing might sound like a simple process, it can…
A stream of leads is like the lifeblood of a business. When a company’s generating leads, this business is also likely to be making sales and revenue. That’s why many companies spend fortunes on lead generation methods. Unfortunately, certain lead generation methods work better than others. If you want to turn your business into a…
In the business world, there are funnels everywhere. I’m not talking about a literal, physical funnel. Instead, think of a content funnel as more of a path you want readers to take. Creating a content funnel is like leveling up how you market your brand to potential customers. At first, a content funnel might sound…
According to the internet marketing website Semrush, 97% of companies use content marketing as a way to reach their target audiences. It makes sense that many companies devote time and energy to creating content. An effective content marketing strategy is a low-cost, highly effective way to engage with people online. While this marketing strategy can…