Category: Content Marketing

The marketing world moves quickly, sometimes too fast to keep up with! Fortunately, you can stay on top of things by learning about B2B content marketing best practices. Here are four content marketing best practices to follow in 2020. 1. Start Showing Up on New Platforms In business and life, it’s easy to get comfortable with a set way of doing things. That’s also why people call it getting “stuck” in a routine. And you don’t want to be stuck missing out on potential business because you’re not expanding and entering new platforms. So, what platforms can your business market on? Quite a few, but let’s zoom out for a minute and look at a few of the main ones: Infographics E-book Webinar Case studies Blog posts Videos And the…

Without lots of customers, it’s not easy for a business to grow. If you’re facing challenges gaining customers, content marketing can provide the solution you’re looking for. It’s time to learn how to attract new customers to your business with content marketing. And, because you’re here, you’ll learn tips from someone who does this for a living! 1. Learn What Your Audience Wants to Attract New Customers People on late-night infomercials aside, most of us aren’t even close to psychics. With that in mind, it’s no wonder so many companies struggle to know exactly what their audiences want. Sure, you could spend time learning how to use new tools. After doing a little digging, you can find out more about your customer demographics. But what if there was a better…

So, how does a nonprofit “market” itself to its intended audience. It’s understandable if this feels more than a little challenging. Fortunately, I’ve got some tips that will help you out. Here is a guide to content marketing for nonprofits in 2020. What is the Role of Content Marketing for Nonprofits? It takes a lot to run a nonprofit organization. Considering that, you might not think that investing in content marketing for nonprofits will be worth it. Fortunately, that’s not the case. A nonprofit that begins a content marketing campaign often accomplishes a few important goals. These goals are raising both awareness and funds. If no one is aware of your nonprofit, it’s hard for it to raise money. If it isn’t running money, it’s hard for a nonprofit to…

If you’re like me, you’ve been spending more time than normal at home this year. While I hope you enjoy all of my content here, there’s no way I can say everything about content marketing (yet). In all seriousness, there are many great content marketing websites out there. So, I wanted to put together a quick list of (in my opinion) the best content marketing blogs to check out in 2020. 1. Convince & Convert Before we go any further, I have to mention the company I would refer to as “The Godfather of Content Marketing.” Forgive me if that’s an out of date movie reference, but it’s a classic. The foundation of Convince & Convert began in 2008 from the mind of Jay Baer, someone who’s been an online…

It’s understandable to have a few questions about how content marketing drives sales. I’ve been asked this question many times, so I thought it would be helpful to include several ways that content marketing directly affects a sales department. It can be a pretty cool relationship and one that can vastly improve your company. How Content Marketing Drives Sales: 5 Proven Ways Before we get started, it's helpful to gain a deeper understand of what content marketing is. Essentially, content marketing is a way of selling your customers. Instead of a sales pitch, you're giving them helpful content. Trust me, choosing the latter option still results in plenty of sales. But how? Let's take a closer look at how content marketing drives sales in your company. 1. Increasing the Visitors…

One study found that there are 4.57 billion internet users throughout the world. If you want to reach such a large group of people, you'll need to have a content marketing strategy. When it comes to having a financial content marketing strategy, it's understandable to want some help. Fortunately, I've got some helpful tips for your financial firm to get its content marketing campaign off the ground. Let's not waste any time and get started with these tips. By following these tips, you'll have a financial content marketing strategy that amazes your customers and gets your competition jealous of your firm's results. 1. No complicated terms One of the most important keys to having a successful financial content marketing plan is speaking to your audience. As you begin preparing your…

As a real estate agent, you’re spending lots of time speaking with clients and showing houses. But how much time are you spending on content marketing? Real estate content marketing is an important way for you to start gaining more customers and making more sales. How do you do it? Here are a few content marketing tips for real estate agents wanting more leads. One of the first steps to take before creating content is to have a plan for it. Doing this is simple, you’ll only need to come up with a list of topics to start writing about. It’s best to create topics you think your audience would find interesting. Don’t make it all about trying to sell the client right away. Put yourself in the shoes of…

You probably don’t need me to tell you how much content is on the internet. Whether it’s articles, pictures, or videos, companies are creating content each and every day. When it comes to content marketing, you typically have two options which are either creating content in-house or hiring another person or company to do this for you. If you’re going to hire a content marketing specialist, it’s helpful to know what you’re supposed to be looking for. Let’s look at what a content marketing specialist does and why your business needs to hire one. What's a Content Marketing Specialist? It’s common to see this role referred to as either a content marketing strategist or content marketing consultant. Generally speaking, most of these titles are simply ways to describe the same…

In my eight years as a content marketer, I’ve been fortunate enough to help lots of companies grow. Some of my favorite memories involve helping a small business win big over their larger competitors. Along the way, I’ve picked up many tips to help improve how your small business approaches content marketing. Let’s take a closer look at how to do content marketing for small businesses the right way. Why Small Businesses and Content Marketing Make a Perfect Pair Before we start jumping into strategies you can start using today, I wanted to quickly cover what makes content marketing for small businesses so beneficial. Here are four beneficial reasons why content marketing works so well for smaller companies. You Don’t Need a Huge Budget Understandably, most small business owners are…

There are lots of marketing types out there. If you’re trying to learn more about content marketing, it’s understandable to have questions. Some of these questions might have to do with comparing content marketing to other types of marketing. Let's compare the similarities and differences between content marketing and other marketing types. Content Marketing vs Inbound Marketing and 6 Others To come up with this list, I researched the topics people were comparing content marketing with. Hopefully, this help you clear up a lot of misconceptions. By learning this information, you'll be a much more effective marketer. Here are the seven most common types of marketing that are often compared to content marketing. 1. Content Marketing vs Inbound Marketing With the popularity of the internet and all things digital, marketers…