Things change over time, including the best ways to market your business. Billboards, commercials, and radio spots still reach customers. However, for the past few decades, more companies are spending more time and money on content marketing efforts to reach potential customers. If you’re getting started with content marketing, it’s understandable to have no idea …
Getting Started With Content Marketing – A Beginner’s Guide Read More »
No matter where you look, many companies have waves of content hitting the shores of blogs, social media platforms, and other sources. However, the most important and valuable content doesn’t always come from a company or anyone it hires. The subject of today’s post is user-generated content. While this term might sound complex, it’s not. …
What Is User-Generated Content & How To Have It Rolling In Read More »
Content marketing for software as a service (SaaS) companies shows no signs of slowing down. About 85% of companies in the SaaS industry regularly post blog content, showing that content marketing is a significant driver for SaaS success. Having a blog is great, but there are so many more ways for SaaS companies to reach …
SaaS Content Marketing – How to Do It the Right Way in 2023 Read More »
If you’re unsure whether your business needs content marketing, it’s good to learn how beneficial this form of advertising can be. Content marketing is the process of using content to market your business through its website, social media posts, emails, and similar online destinations. While content marketing might sound like a simple process, it can …
14 Very Surprising Benefits of Content Marketing in 2023 Read More »
A stream of leads is like the lifeblood of a business. When a company’s generating leads, this business is also likely to be making sales and revenue. That’s why many companies spend fortunes on lead generation methods. Unfortunately, certain lead generation methods work better than others. If you want to turn your business into a …
Content Marketing for Lead Generation: Creating Lead Magnets Read More »
In the business world, there are funnels everywhere. I’m not talking about a literal, physical funnel. Instead, think of a content funnel as more of a path you want readers to take. Creating a content funnel is like leveling up how you market your brand to potential customers. At first, a content funnel might sound …
Creating High-Converting Content Marketing Funnels in 2023 Read More »
According to the internet marketing website Semrush, 97% of companies use content marketing as a way to reach their target audiences. It makes sense that many companies devote time and energy to creating content. An effective content marketing strategy is a low-cost, highly effective way to engage with people online. While this marketing strategy can …
Content Marketing for Startups: Win Audiences Over in 2023 Read More »
An evergreen tree has leaves that stay green throughout the year. Likewise, evergreen content receives its name because these pieces are relevant to readers at all times. If you’re new to the world of evergreen articles, it’s understandable to be scratching your head in confusion. Content Marketing Life is here to help you learn how …
Evergreen Articles: Powerful Players in a Marketing Playbook Read More »
There are many ways for content marketers to reach their audiences. While certain marketing methods come and go, others stand the test of time. One of these time-tested ways to reach someone is with a white paper. In this post, you’ll learn how to write a white paper like the pros do. What is a …
How to Write a White Paper That’s Amazing in 2023 Read More »
Content marketing is quickly becoming one of the most popular and effective ways for a business to market itself. Recent research from HubSpot found that 82% of marketers currently invest money and time into content marketing. If content creation isn’t for you, or you’re not getting the best results, don’t give up! Now might be …
Outsourced Content Marketing: Save Time and Energy in 2023 Read More »
