In the business world, there are funnels everywhere. I’m not talking about a literal, physical funnel. Instead, think of a content funnel as more of a path you want readers to take. Creating a content funnel is like leveling up how you market your brand to potential customers. At first, a content funnel might sound…
According to the internet marketing website Semrush, 97% of companies use content marketing as a way to reach their target audiences. It makes sense that many companies devote time and energy to creating content. An effective content marketing strategy is a low-cost, highly effective way to engage with people online. While this marketing strategy can…
A recent study found that 93.5% of those surveyed purchased at least one item online. And it’s easy to see why. You don’t have to look far to see ecommerce brands everywhere. These days, mom-and-pop stores and any other small businesses can set up ecommerce sites in a few hours or days. That’s going to…
An evergreen tree has leaves that stay green throughout the year. Likewise, evergreen content receives its name because these pieces are relevant to readers at all times. If you’re new to the world of evergreen articles, it’s understandable to be scratching your head in confusion. Content Marketing Life is here to help you learn how…
There are many ways for content marketers to reach their audiences. While certain marketing methods come and go, others stand the test of time. One of these time-tested ways to reach someone is with a white paper. In this post, you’ll learn how to write a white paper like the pros do. What is a…
Content marketing is quickly becoming one of the most popular and effective ways for a business to market itself. Recent research from HubSpot found that 82% of marketers currently invest money and time into content marketing. If content creation isn’t for you, or you’re not getting the best results, don’t give up! Now might be…
There is certainly no shortage of content a company can create. With that in mind, thought leadership content has recently been making a lot of waves throughout the internet. One study found that about 66% of marketers feel that establishing thought leadership is a top priority for their companies. If you want to learn how…
These days, content is everywhere. Whether it’s from the web, social media, or video, people and companies create content every day. But what happens to your content after you release it to the world? Some companies don’t pay much attention to content from the past. Smart businesses get the most out of what they create…
Blogs are everywhere. WordPress, one of the world’s largest homes for blogs reports its users posting 77 million posts per month! In fact, you’re on my blog right now. Thanks for being here. Just like you found my blog, I’ll teach you how to get your blog noticed. Fortunately, there are many ways to grow…
Are you confused about how to brand your business? Don’t worry – you’re not alone. When I started working in the digital marketing industry, branding wasn’t even a term people used. Now, I can’t go a single day without hearing or reading about branding tactics. Using the tactics you’re going to read about will help…