SmartDollar: Insider Monthly Emails

SmartDollar sends out an Insider email each month exclusive to SmartDollar users, typically highlighting upcoming webinars or announcing new content.

The Process

With SmartDollar’s marketing team wanting a new set of eyes on its emails, I learned that I would be the assigned writer for these important newsletters.

Each month, the marketing leaders would relay to the email marketing team a list of a few things they wanted to be mentioned in the Insider emails. Then, I, a designer, an email marketer, and a senior marketer, would meet about important things to mention.

The Results

After diving into previous Insider emails and regularly meeting with various SmartDollar employees, we created an amazing series of monthly messages for this service’s users. Over time, we noticed a steady increase in open rates.

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