So, you want to get certified? That’s great, having certifications is always a great way to set yourself apart from your competition. It’s also a good way to get your advancing in your current career path. The thing is, there are a lot of digital marketing certification programs out there. So, what are the best … Read more
Nowadays, you can’t look at a marketing website for more than a few minutes before you see something about branding. When it comes to your business, branding is incredibly important. Effective branding gives your business personality. It can also help you resonate more with consumers and other businesses. If you want to learn more about … Read more
There are many ways for a business to receive ratings. If you own a restaurant, you might check up on your company’s Yelp reviews. There are also Google reviews, Facebook reviews, etc. While all of these can be incredibly important, there’s another score you’ll want to keep an eye on. Do you need help understanding … Read more
As anyone (especially me) can tell you, digital marketing can get quite complicated. What worked five, three, or even one year ago might not be working now. And there’s nothing more heartbreaking to a digital marketer than seeing their rankings and traffic drop. If you’re getting frustrated with or about to throw in the towel … Read more
As any company knows, it can take a lot of time and effort to start out in the world of content marketing. If you need an easier solution, consider using digital content distribution platforms. With that said, there are many types of content platforms available. So, how do you choose the best content distribution platforms? … Read more
When it comes to managing your content, editorial calendar software is essential. Editorial calendar tools are visual workflows that helps organize just about everything related to content. They’re most often used on a daily, weekly, or monthly basis. What’s great about editorial calendars is that they’re great for tracking topics, progress on current content, deadlines, … Read more
B2B content marketing is an incredible way for businesses to reach other companies. But is your company doing this the right way? Or, maybe your company isn’t utilizing content marketing at all. In this post, you’ll learn what B2B content marketing is. We’ll also show you how your business can start using a B2B content … Read more
If you were thinking about ways to have your company grow, you would probably think of marketing as a way to achieve this goal. However, when your business is marketing itself, who is it trying to reach? Most companies seem to market their businesses to only new customers. It’s not like this strategy isn’t beneficial, … Read more
Everyone in the business world, from internet marketers to CEOs understand the importance of marketing. With that said, there are many types of marketing that your company can start using. Considering that, you might be determining between affiliate programs vs referral programs. When done correctly, both referral and affiliate marketing are great ways to grow … Read more
It certainly takes a lot of focus and determination to stay on top of marketing strategies. Well, at least it used to. If you want to make things easier on yourself and your employees, you’ll want to learn more about the best marketing automation tools. With so much marketing automation software on the marketing, how … Read more