No matter who you are, you’re going to need medical attention at some point in your life. While we’re sitting in a doctor’s waiting room or lying in a hospital bed, no one is thinking about how these companies market themselves. But, many companies within the healthcare industry must operate like businesses. If they don’t, … Read more
Branding – something every company wants to do well. Unfortunately, branding a business the right way isn’t as easy as people think. That’s why there are a ton of branding podcasts out there. If you took at the list of all podcasts with a large and loyal following, you’d still spend hours and hours narrowing … Read more
Technology moves fast. Instead of typing and clicking away, smart marketers are getting more done with help from AI marketing tools. As you’ll soon learn, there are a ton of marketing tools out there using the power of artificial intelligence. 1. Surfer We can’t have a discussion about AI marketing tools without mentioning Surfer. If … Read more
Nobody said that achieving digital growth would be easy. Fortunately, you can make things much easier on your business by partnering with a growth agency. But what is a growth marketing agency? What can they do? What can they not do? Which one should you partner with? I get it. It’s understandable to have lots … Read more
In the rush to create content, many companies and people are finding it hard to crank out enough words on their own. Enter copywriting software that uses the power of artificial intelligence. From chat bots to enemies in video games, artificial intelligence is just about everywhere these days. With that in mind, you’ve likely seen … Read more
So, you want to get certified? That’s great, having certifications is always a great way to set yourself apart from your competition. It’s also a good way to get your advancing in your current career path. The thing is, there are a lot of digital marketing certification programs out there. So, what are the best … Read more
Nowadays, you can’t look at a marketing website for more than a few minutes before you see something about branding. When it comes to your business, branding is incredibly important. Effective branding gives your business personality. It can also help you resonate more with consumers and other businesses. If you want to learn more about … Read more
There are many ways for a business to receive ratings. If you own a restaurant, you might check up on your company’s Yelp reviews. There are also Google reviews, Facebook reviews, etc. While all of these can be incredibly important, there’s another score you’ll want to keep an eye on: the Net Promoter Score. Do … Read more
As anyone (especially me) can tell you, digital marketing can get quite complicated. What worked five, three, or even one year ago might not be working now. And there’s nothing more heartbreaking to a digital marketer than seeing their rankings and traffic drop. If you’re getting frustrated with or about to throw in the towel … Read more
As any company knows, it can take a lot of time and effort to start out in the world of content marketing. If you need an easier solution, consider using digital content distribution platforms. With that said, there are many types of content platforms available. So, how do you choose the best content distribution platforms? … Read more