Let’s just get this out of the way. How much does content marketing cost? You’ve probably run into the same frustrating answer over and over again: “It depends.” I’ve written for marketing agencies that mass publish low-quality blog posts that charge clients $100 per post, while I got paid like $10 (not fun early days!)….
5 Content Marketing Trends to Watch in 2025 Content marketing never stands still. Just when you think you’ve mastered SEO, algorithms shift. Every year brings a fresh set of tools, tactics, and buzzwords to the content marketing world. Some stick. Others fade. The trick is knowing which content marketing trends deserve a place in your…
Law firms and content marketing go together like a judge and gavel. However, creating content and making great content aren’t the same thing. If you’re putting the time and effort (and sometimes money) into content writing, you want it seen by its intended audience. I’m here to help make that happen by showing you how…
As we remain in the digital age, social media continues to increase rapidly. While most people use it for entertainment reasons, companies often depend on social media marketing strategies. With technology changing at such a rapid rate, being unsure of how to reach audiences on social media is understandable. If you’re wondering what marketing tactics…
Not so long ago, 2023 seemed far in the future. However, we’re now here. If you want success with content marketing, it’s helpful to know its best practices. I’ve worked in the world of content marketing for a little over 10 years. Whether you’re new to content marketing or a seasoned pro looking to up…
Things change over time, including the best ways to market your business. Billboards, commercials, and radio spots still reach customers. However, for the past few decades, more companies are spending more time and money on content marketing efforts to reach potential customers. If you’re getting started with content marketing, it’s understandable to have no idea…
No matter where you look, many companies have waves of content hitting the shores of blogs, social media platforms, and other sources. However, the most important and valuable content doesn’t always come from a company or anyone it hires. The subject of today’s post is user-generated content. While this term might sound complex, it’s not….
As the world becomes increasingly digital, the software-as-a-service (SaaS) industry continues to expand at breakneck speed. But with more opportunity comes more competition — and that naturally leads to a big question: How do you market a SaaS product in a way that actually works? SaaS marketing isn’t the same as traditional marketing. You’re selling…
Content marketing for software as a service (SaaS) companies shows no signs of slowing down. About 85% of companies in the SaaS industry regularly post blog content, showing that content marketing is a significant driver for SaaS success. Having a blog is great, but there are so many more ways for SaaS companies to reach…
Email marketing is not dead – far from it. According to Forbes, email marketing generates $42 in ROI for every dollar spent. Not a bad return on your investment! Before you can reap the rewards of a great email strategy, it’s good to learn a few things. In this post, I’ll tell you what makes…