Referral Rock is a B2B referral marketing software company.
Website Content Audit
In 2020, Referral Rock needed someone with a combination of content writing and SEO skills. After Referral Rock chose me for help, I began learning about this company’s brand tone, voice, and SEO standards.
In this role, I would conduct content or website audits for various URLs. Before this project officially began, I used tools like Ahrefs and Semrush to get a big picture of Referral Rock’s hundreds of URLs.
Then, I created a spreadsheet for each URL, including whether each post needed to be:
- Left alone
With this data, I started gathering a list of Referral Rock’s most popular URLs using Google Analytics. Then, I created a sort of game plan for each URL I planned to optimize.
After looking over my suggestions, the company’s owner then gave me WordPress access to make direct edits to Referral Rock’s website.
Writing Blog Outlines + Articles
When I wasn’t performing SEO-related tasks for Referral Rock, I also authored several articles for this company’s blog (available in the Links section below).
Referral Rock’s blog consists of long-form articles dedicated to referral and digital marketing. During this time, I credit Referral Rock for giving me total creativity with what I wrote. While Referral Rock maintained a small marketing team, we had great team meetings and brainstorming sessions that yielded lots of positive results.
After six months of work creating new content as well as auditing Referral Rock’s blog, we noticed all-time company records for monthly impressions and clicks according to Google Search Console in June 2020. This was notable considering that Referral Rock has been a fast-growing company since its formation in 2017.