It certainly takes a lot of focus and determination to stay on top of marketing strategies. Well, at least it used to. If you want to make things easier on yourself and your employees, you’ll want to learn more about marketing automation.
With so much marketing automation software on the market, how do you know which one is best for your business?
I’m here to help by taking a closer look at some of the best marketing automation tools of 2023.
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When your company gets started with marketing itself, this process involves a lot of learning.
What’s the best time to post content? When should you be emailing your customers?
Another reason why ActiveCampaign is one of the best marketing automation tools is that it features over 30,000 automation recipes. Automation recipes are templates that make it incredibly easy to build solutions for any and all of your company’s goals.
Something else I love about ActiveCampaign is how it allows you to manage emails. If you’re like me, you know the pain of clicking in and out of windows. You need to respond to an important email, but you need to get information from other programs to send it.
Fortunately, ActiveCampaign features a Chrome extension that allows you to: see when people open your emails, add contacts, and many other features. It’s great for avoiding having to go back and forth between programs while taking care of emails.
ActiveCampaign also integrates with popular programs like Salesforce, Shopify, and WordPress.
2. Adobe Marketo Engage
If your business is looking for more of an all-in-one marketing solution, Adobe Marketo Engage might be for you. Adobe is the company behind this best marketing automation tool, so there’s a bonus if you’re a fan of this business.
Adobe Marketo Engage offers a “clear and proven path” to your company’s success. This software gets started by helping your business attract more prospects. You can fuel your pipeline with better leads, have help turning prospects into customers, get more referrals, and boost conversion rates.
Let’s take a look at the marketing automation tools that Adobe Marketo Engage offers. This marketing automation software uses behavior tracking to help your business learn more about its target audience and current customers.
Customized Marketing Campaigns
This program also helps create customized marketing campaigns for each of your customers. By providing this experience along the customer journey, you can easily start making more sales.
Adobe Marketo Engage is also one of the best marketing automation tools because it includes many tools, so your marketing and sales teams can avoid doing time-consuming and boring tasks. With the time your company frees up by using this marketing automation platform, the more time there is for other important work.
Every company wants to find marketing automation software offering seamless integrations. Without this, it leaves you juggling lots of marketing programs. Fortunately, Customer.io is a tool that integrates with many popular programs.
Sending Personalized Messages
The main feature of Customer.io is that it allows you to send targeted messages to your customers. This is great when you want to send out messages with a personal touch.
You can utilize pre-defined rules for interacting with your customers or you can trigger actions based on user behaviors. Customer.io is a great solution for both large corporation and small businesses.
What’s really cool about the best marketing automation tools involves how many ways you can use them. You can use API triggered messages to customize a wide range of message types.
You can also use Customer.io’s marketing automation tools to control when messages go out. The customization options allow you to send messages at a specific time, within a time range, or through other options that you specify.
Something else that makes Customer.io the best marketing automation software is its ability to analyze data and clearly define how your company is (or isn’t) reaching its goals.
What’s also great about this marketing automation platform is its focus on security. This company follows HIPAA, GDPR, and SOC 2 guidelines to ensure that all customers’ information remains safe.
Hey, let’s play a quick game. Think of any digital marketing term.
Got it? Go type it into Google, and I bet HubSpot appears in the results pages.
Yeah, they’ve got a pretty good idea of how to be effective digital marketers. This company also makes some of the best marketing automation tools.
If your business needs help with automating marketing, HubSpot has something for you. HubSpot has a wide range of tools to help put your company’s marketing efforts on autopilot.
Hubspot’s main services include marketing, sales, and service hubs. But I’m here to let you know about HubSpot’s marketing automation tools. HubSpot’s marketing automation software helps your business save a ton of time and effectively scale itself.
Email Marketing Automation
Let’s take a look at HubSpot’s powerful email marketing tools. HubSpot can automatically create and launch a wide range of email templates. You can also use its email automation tools to personalize subject lines for every reader.
With HubSpot’s email marketing automation tools, you can also run A/B tests to find out what emails are performing the best.
Some of the best marketing automation tools have social media components. However, HubSpot’s marketing automation software offers a complete social media marketing solution for your business.
Integrating With Social Media Platforms
With HubSpot’s social media integrations, your company can automate checking for brand mentions. It’s also possible for your business to jump in on any relevant conversations.
HubSpot’s marketing automation tools also let you schedule social media posts on all of the most popular platforms, including:
- and many others
You can also find out how well your marketing processes are going by using HubSpot’s marketing analytics tools. These are some of the best marketing automation tools that provide more clarity on your marketing campaigns and how they’re impacting your company’s bottom line.
Another important part of any company’s strategy has to do with sending emails. And, if you’re anything like me, email marketing can be hit or miss. Plus, considering how personal this type of marketing is, it involves following lots and lots of rules.
If your business needs help with formulating an email marketing strategy, I recommend checking out Mailchimp. This marketing platform can take care of everything, including landing pages, targeted ads, and (of course) sending out marketing emails.
More Than Email Marketing Automation
In the past, most people knew Mailchimp as a basic email marketing platform. Albeit, a platform that was great for companies needing help with an email marketing strategy. Recently, Mailchimp became even better by offering some of the best marketing automation tools.
If you want to make things even easier for your business, you can use the same automation workflow Mailchimp is known for on your company’s website. Mailchimp is also capable of creating online stores and handling their marketing automation efforts.
One of Mailchimp’s greatest features has to do with how many programs in integrates with. No matter how small or large your marketing strategy is, Mailchimp can likely integrate with what you’re using and make your life a little easier in just a few clicks.
Besides setting up amazing email campaigns and handling lead generation for your company, Mailchimp can also help with design-related work. With this wide range of pre-built templates, you can setup great looking landing pages and emails.
6. Oracle Eloqua
Oracle is a huge name within the worlds of cloud computing. With the launch of Eloqua, Oracle is now making a name for itself as one of the best marketing automation tools.
But what makes Eloqua a contender for the best marketing automation software? Let’s take a closer look at everything this powerful marketing automation platform can do.
An Excellent B2B Marketing Platform
It doesn’t matter whether you’re marketing to small businesses, enterprise businesses, or something in-between, Oracle Eloqua can help you reach your marketing automation goals.
One of the things that make Eloqua one of the top marketing automation tools is how easy it is to use. With its drag and drop design features, you can build marketing campaigns in less time than it takes to finish your morning coffee.
Eloqua can also save you a ton of time by automating many marketing workflows, drastically reducing the amount of time you spend on repetitive tasks.
Oracle Eloqua can also be a powerful email marketing tool for your company. This marketing automation tool uses historical data to create email campaigns that convert. By using historical customer data, Eloqua can also create message that appeal to each segment of your company’s audiences.
Many businesses love using Eloqua for its wide range of lead generation features. Your company can rely on automated and accurate lead scoring based on multiple factors.
Integrating Sales and Marketing Teams
Many companies have both marketing and sales teams. With that said, many challenges can negatively affect how well marketing and sales teams work with each other. If you’re facing this problem, Eloqua could be the best marketing automation tool for your business.
This marketing software is able to seamlessly share contact information between sales and marketing teams. You can also check out some of Eloqua’s advanced features, including this program’s ability to calculate and identify how ready leads are to become customers.
7. Constant Contact
Another incredibly popular email marketing program is Constant Contact. Whether you own a small business or large corporation, you’ll save a ton of time using Constant Contact’s drag and drop email builder. You’ll also be able to choose from hundreds of pre-designed email templates.
But what about when the time comes to send out your emails? This is where some of Constant Contact’s other tools come into play.
Constant Contact makes it easy to manage your marketing channels and customer data. It’s also a breeze to enter contacts and easily maintain how you communicate with them.
You can also use Contact Contact’s tools to measure marketing campaign success by checking out real-time metrics along the customer journey.
The many features that Constant Contact offers don’t stop at emails. You can also use this company’s best marketing automation tools to create and manage surveys, polls, and sign-up forms.
Integrates With Many Popular Programs
Most companies use a wide range of programs to conduct business. Considering that, the best marketing automation tools typically integrate with other programs.
One reason that Constant Contact is a great marketing automation tool is due to how many programs and apps it can integrate with. You can enjoy sales automation by integrating Shopify with Constant Contact. If you are looking for CRM integration, you’ll be glad to know that this program also works well with Salesforce.
Many companies want marketing automation software that can perform a lot of functions. If that sounds like you, you’ll want to learn more information about SendinBlue. This platform can help you take care of both outbound and inbound marketing.
Something that makes SendinBlue one of the best marketing automation tools involves its many communication-related programs. SendinBlue will help your company design its messages, personalize content, and much more. You can also carry out your company’s marketing strategy at all times with SendinBlue’s email, chat, and SMS communication features.
Another way that SendinBlue has helped to shape the marketing automation landscape is with its design tools. You’ll have great content for wherever someone’s at in the customer journey.
If you need the right tool for social media marketing efforts, SendinBlue also has that. You can launch social media advertisements from SendinBlue. It’s also easy to import audience information, ensuring your inbound marketing always reaches the right people at the best time.
The best marketing automation tools help you save both time and energy. If you’re looking for something with a lot of marketing automation features, look no further than GetResponse. This marketing automation tool can even let you build automations of your own!
GetResponse also provides a lot of help with communication at every stage of the customer lifecycle. Whether you need help with lead nurturing or customer retention, this marketing automation software makes creating personalized messages incredibly easy.
Within this marketing automation space, you can also track customers along their journeys. Plus, this marketing automation software allows you to create engagement scores to monitor customer behavior.
Another big name in the world of marketing automation is Keap. This company offers services that help automate your company’s marketing and sales processes. Keep isn’t only an incredible tool for or your marketing team. This service can also help automate how your large or small businesses receives payments.
Keap is great for lead nurturing, keeping all of your contacts easily available. You can also see when the last time you reached out to leads or customers. Keap also offers automation features to help your business track sales and keep things growing.
Something else that creators of the best marketing automation tools understand is that no one knows how you work like you do. That’s why Keap lets you create your own marketing automations. Best of all, you don’t need to be a technical wizard to start using this platform.
You don’t need to own a large corporation to benefit from Keap, this service is also great for small businesses. Plus, Keap offers a 14-day free trial if you want to test it out.
Besides offering one of the best marketing automation tools, this company also offers Keap Academy. Keap Academy is a place that walks users through every feature this company’s marketing and sales software offers. Keap’s webinars also offer a treasure trove of helping tips, whether you’re starting a few drip campaigns or need advice for marketing an entire business.
Klaviyo is one of the best marketing automation platforms for companies using SMS and email to reach customer journey. With Klaviyo, you can send customers updates in real time for things like price drops and updates during the shipping process. Plus. cart reminders keep shoppers looped in during every part of the customer journey.
This company’s automation tool also makes creating designs for web pages and landing pages a breeze with its many templates. In a few minutes, your company can use these templates to create a professional online presence.
Klaviyo’s SMS services let to create close relationships with your company’s customers. This company’s SMS product lets customers instantly know when products arrive or sending welcoming texts to new customers.
This product is also great for a sales team wanting to give their services a more personal touch. Klaviyo lists a salesperson’s name and enables two-way communication. This is something many customers prefer over bots who offer no real assistance.
Klaviyo also offers a wealth of email marketing features. You can use this company’s product to send content based on customer data, including shopping activity and browsing history.
This service can also help cross-sell products and stop abandonment by reaching out to your customers in a long-term and non-invasive way.
SharpSpring is one of the best marketing automation tools for any company that needs help with marketing-related tasks. This company’s products can help reduce the time it takes your team to speak with customers or leads. SharpSpring also lets your business create personalized messaging.
I’m also a big fan of SharpSpring’s ad automation tools. SharpSpring is a major help when it comes to retargeting, reaching potential customers in many locations throughout the web.
For instance, let’s say that someone visited your company’s website but never purchased anything. Normally, this person might leave your website and quickly forget about your business. With retargeting, people continue receiving ads about your business and what it offers. Needless to say, retargeting can be a major help for companies with sluggish sales.
Primarily aimed at B2B companies, Pardot is a multi-functional tool that can help your companies gain more leads. Pardot is a great program to use if you need help creating or scaling email marketing campaigns. This service is a major help when it comes to things like ensuring your email campaigns are compliant and monitoring email click-through rates.
Pardot can also help your company create engaging landing pages. I’ve used Pardot’s page building tool and it is super easy. There are also a lot of design options to ensure your pages all look like they were expertly created. This service also makes it easier to gain crucial contact information from leads with a form adjuster that only asks for information customer’s haven’t yet provided.
You can also use this service as a way to manage your SEO campaigns. Pardot provides extensive SEO-related analytics to help you learn about your return-on-investment (ROI), search rankings, and other important marketing information.
Pardot also enables your company to get better results with customers. By using this company’s journey builder, your business sees the journey of every customer. You can learn what part of your funnels attract customers or steers them away. It also includes a feature that helps you repurpose content to people in various areas of your funnel.
Automizy is an incredibly useful tool for companies that need help with email marketing. This program promises to help boost your open rates by creating engaging email campaigns. Automizy starts by improving how your company gathers leads by offering professionally design landing pages and contact forms.
This service uses a drag-and-drop email builder that couldn’t be easier to use. You can simply drag the design elements you want and effortlessly drop them into your emails.
In closing, that was a look at some of the best marketing automation tools that are worth checking out in 2023. Marketing can become complicated for almost any business. When this happens, have a little help from marketing automation tools.
Alex Eagleton is a copywriter and digital marketer passionate about helping companies connect with customers. Throughout the past decade, he’s worked with companies including Referral Rock, Connecteam, and Ramsey Solutions. He’s a versatile writer who understands how to align with companies, truly matching their voices and tones.
When he’s not writing, he enjoys spending time with his dogs, reading, and playing guitar.
You can reach him by emailing email@example.com.