When a company wants to get a message across to lots of people fast, they often use an email blast. To someone unfamiliar with this term, email blasts can sound a little strange.
To help you out, let’s learn more about eblasts. We’ll also take a look at six excellent email blast examples your company can start using now. By the time you finish reading this, you’ll have a clear understanding of how to send an email blast that drives your marketing goals.
What is an email blast?
Email blasts or blast emails are what happens when a person or company sends out emails to multiple people. You can send an email blast to 40, 4,000, or even 400,000 recipients.
On the surface, blasting emails sounds simple enough. After enough practice, they usually are. If you’re new to this type of marketing, it’s helpful to learn from those who do this well.
Let’s take a closer look at some of the best email blast examples of all-time. We’ll also learn what made them so successful and how you can apply them to your business. Here’s how to do an email blast from six companies that know what they’re doing.
1. Uber – e-blasts don’t have to be boring
Many business owners get excited about preparing a newsletter to send out in an email broadcast. Others avoid e-blasts until the last possible second.
Regardless of whether you enjoy preparing email updates for your company, it’s important to do it. You’ll also want to make sure that your e-blasts are interesting and informative.
If you’re unsure how to do this, take a page out of Uber’s book. Right away, a recent Uber email begins by making its message simple. This message is addressing Uber customers, letting them know how they’ve been helping out.
Any interested readers that want to know more can click a link in this email blast marketing example to see what changes are taking place. Most people put a lot of thought into what companies they do business with. Let them know they’re making a good decision by keeping these people in the know.
2. HSN – Blasting emails before Black Friday
Sometimes, the most effective examples of email blasting are eye-catching and get right to the point. If your company is having a sale or something you want known, let it be known through email blasts.
Recently, HSN wanted its customers to know about an early Black Friday sale. To do this, it sent a bright and flashy email blast template featuring lots of golds and pinks.
With that said, HSN knows most of its audience enjoys this type of style. This probably isn’t an exact copy of what you would send as a law firm or dental office.
However, HSN’s concept of putting the offer upfront is a great strategy to make your own. It’s also a great way to learn how to do an email blast.
3. charity: water – Dollars to Projects campaign
It feels great to help others in need. One way to do this is by donating to one of many charities throughout the world.
But where does your money go after you donate it? Some people don’t think about this. Others want to know how their donations are used.
With that in mind, charity: water launched an incredibly successful nonprofit content marketing campaign and answered this important question at the same time.
If you made donations to charity : water during its Dollars to Projects campaign, you would receive emails updating you of where your money is going. This example is how to create an email blast that engages your audience.
By doing this, charity: water kept its donors informed. It also ensured everyone was opening up emails from this organization.
When designing your company’s next email, think of a system to inform them of what your company is up to.
4. Amara – show, don’t tell for effective email blasting
If you enjoy buying new items for your home or small business, you probably know Amara well. This designer home decor company has a wide range of goods available. But how do you let customers know about all of this in an email? By including a gallery of what products your company wants to show off.
In Amara’s recent email blast, it included a gallery of popular items on sale. By doing this, customers don’t even have to navigate to Amara’s website to see its goods.
You might think you need a lot of technical abilities to throw something like this together. Fortunately, most email marketing tools should make adding a photo gallery quite simple. By thinking how you can apply this concept, you’ll come with lots of potential email blast ideas.
5. Warby Parker – using social proof in an email blast template
There’s almost nothing as great as hearing someone compliment your business. It feels vindicating knowing that someone else appreciates what your business does. It’s also wise to start sending email blasts to your customers that show other people support your business.
With that in mind, Warby Parker recently created a great email blast example regarding how to use social proof.
Social proof is basically a company’s way to brag about itself. The best part about this content marketing plan? Your company isn’t the one doing the bragging, its fans are!
In a recent email blast, Warby Parker didn’t have to come up with a new slogan. Instead, it simply took other people’s comments about this company from Twitter and placed it in an email.
Doing something like this takes very little work and can have major positive effects for your business.
6. Nasty Gal – spin the bottle discount
Nasty Gal is a women’s clothing company that knows how to turn heads. With that in mind, it should come as no surprise that Nasty Gal’s email marketing department knows how to get people to open their emails.
Recently, this company took a fun spin (pun very much intended) on sending an email blast with one of its recent campaigns. If you opened a recent email from this company, you were invited to play a (virtual) game of spin the bottle.
After opening the email, a spinning pink bottle (pictured above) greeted you. By clicking or tapping on the bottle, it would spin to reveal whether you received a discount or mystery prize.
Think of something your business can do with this same approach. Of course, you’re probably not wanting to tell email recipients to spin the bottle, but you get the idea.
A simple animation, discount, and call to action can boost sales.
Wrapping things up, email blasts can be an excellent and effective part of your company’s marketing strategy. By checking out the email blast examples above, you should start gaining a deeper understanding of how to get your emails opened.