Without lots of customers, it’s not easy for a business to grow. If you’re facing challenges gaining customers, content marketing can provide the solution you’re looking for.
It’s time to learn how to attract new customers to your business with content marketing.
And, because you’re here, you’ll learn tips from someone who does this for a living!
1. Learn What Your Audience Wants to Attract New Customers
People on late-night infomercials aside, most of us aren’t even close to psychics. With that in mind, it’s no wonder so many companies struggle to know exactly what their audiences want.
Sure, you could spend time learning how to use new tools. After doing a little digging, you can find out more about your customer demographics. But what if there was a better way?
When you create new content, you’ll have a great way of knowing where your brand’s fans are. Hint: They’re the ones liking and sharing your content!
While they might seem like simple gestures, these likes and shares are visible signs that your brand is doing something right. Keep doing it by building on the topics getting the most engagement (likes/shares/favorites).
Also, when you see people liking, sharing, and commenting on your content, engage back with them. Respond to comments. Leave a few likes on their pages.
You never know, they might become your company’s biggest brand ambassadors in the near future.
2. Attract More Customers With Authority
Another major benefit of content marketing is that it builds authority. And, if you want to start attracting new customers, you’ll want to be authoritative.
One of the key ways to build authority is through content marketing. With a content marketing strategy, you can start writing content for websites, social media pages, emails, you name it.
Where can you go to show off your expertise? Quite a few places, actually. Here are some of the best options:
- Reddit: One of the most popular websites, Reddit is a community of content chosen by the people. To categorize content, this platform uses “subreddits.” As I’ve personally learned early on in my marketing career, the Reddit community does not like being pitched to. So, make sure you’re posting content here that legitimately adds value.
- Yahoo Answers: Another great source for information, Yahoo Answers has questions about all kinds of content. Create an account, add your answer, and toss a link back to your website.
- Industry Forums: An incredibly underutilized way to get traffic and links, forums should be an essential part of your company’s content marketing plan.
- Quora: Quora is like Yahoo Answers, but way more popular. Create an account, find your niche, and start posting answers.
As you get more comfortable showing those skills off, launch a website if you haven’t already. If your company has a website, create a blog and place your new content there.
3. Put Your Business in Front of a New Audience
No list of tips for attracting new customers would be complete without guest posting. Companies have been using this strategy for years to expand their reach.
What is guest posting? Guest posting is simply content on a website from someone who isn’t a regular writer. Now, this is a simple explanation. Let’s look at why guest posting is so important in example form.
For example, let’s say that you own an automotive repair business. You’re trying to gain new customers, but having some difficulties. In the meantime, you get a guest post placed on another automotive-related website.
Let’s also say that this website gets 50,000 monthly readers. 10% (5,000) of them read your post. From there, 1% of those 5,000 readers become new customers.
Doesn’t sound like much, right? But 1% of 5,000 is 50. So, this would mean that one blog post resulted in 50 new customers,
Now, does it seem more worth it to guest post?
If you want to know more about guest posting, check out Neil Patel’s awesome guide on guest blogging.
4. Attracting New Customers With News About Sales
Many people think that content marketing means typing hundreds or thousands of words for a new post. In the words of Dwight Schrute: “False.”
If you’re presenting digital content to an online audience, it’s content marketing. This means that email newsletters, social media posts, YouTube videos, they’re all content your company markets to an audience.
When your company is having sales, use content to let the public know about it. Maybe you could write about a few things that will be on sale.
You can also create a few digital coupons that only email subscribers get to use.
Your options are unlimited.
5. Flip the Tables With User-Generated Content
I completely understand if you’re scratching your head right now. User-generated content might sound strange, but it’s a simple concept.
User-generated content is text, videos, and images that a company’s customers create. After this happens, the company benefits from new content created by their customers.
I say this is a way to “flip the tables” because your business is off the hook when it comes to making this type of content.
With that said, user-generated content will take a bit of work. If your company doesn’t have a following yet, keep building content and that will soon change.
Even if your company doesn’t have a fanbase, you can still start working on user-generated content. This is a great type of marketing for smaller companies.
Look for people that might be interested in your brand by seeing what similar brands others follow.
After building up a list of individuals, message them and let them know about your business. You could make them an offer to send them product samples or free products in exchange for a shout-out in one of their posts. Boom, your brand is now getting user-generated content.