So, you want to get certified? That’s great, having certifications is always a great way to set yourself apart from your competition. It’s also a good way to get your advancing in your current career path.
The thing is, there are a lot of digital marketing certification programs out there. So, what are the best digital marketing certifications to receive? Let me help. Here’s a look at some of the best ways up your digital marketing game.
The 4 Best Free Digital Marketing Certifications You Need in 2021
As you probably know, there are a lot of digital marketing certificate programs out there. So, how do you find the best ones? To come up with my list, I found digital marketing certifications that were free (or close to it) and useful.
Here are my top four picks for the best digital marketing certification programs to boost your skills in 2021.
1. Google Analytics Certification
When it comes to the biggest name in the search engine game, it remains Google. Fortunately, Google offers a lot of cool resources that any new or experienced digital marketer can get a lot of use from.
One of Google’s main digital marketing tools is Google Analytics. This app, program, or whatever you want to call it, monitors and tracks the performance of your website. With Google Analytics, you can find out:
- How many visitors your website gets
- Where your visitors come from
- Who your target audience is
- And much more
With that in mind, you’ll be glad to know that Google Analytics offers its own digital marketing certification program. To receive your Google Analytics Certification, you’ll first need to take and pass this company’s exam. The exam is free to take. If you fail this exam, you’ll be able to take it again after a one week waiting period.
Becoming Google Analytics certified is something that many employers will like seeing. It also looks great on your resume or LinkedIn page.
2. HubSpot Content Marketing Certification
As you can probably tell by the name of this website, I like content marketing. You might say, it’s my life. Anyway, even I know that the biggest name in content marketing remains HubSpot. Fortunately, they don’t mind teaching others how to take over search engine rankings as they’ve done in the past decade.
In 2021 and beyond, quality content is one of the most important things for a website to have. Anyone can create content, but only the “best” content stands a chance in the eyes of Google. Unfortunately, creating quality content is an area where I see more marketers crash and burn.
If your content is lacking or you want to sharpen your content marketing skills, I recommend learning about this subject through HubSpot’s digital marketing certification program. This free (yes free) course features eight hours of information, divided up into 14 separate lessons.
3. Google AdWords Certification
No, your eyes aren’t deceiving you. I’ve got Google in this list once again because of its Adwords certification program. If you or your clients do any kind of paid SEO, learning about Google Adwords is a must.
Even if you’re not familiar with or eager to try paid SEO, learning about Google Adwords is still an incredibly wise thing to do. I often use this tool to gain more information about search terms, CPCs, and estimated search volumes.
4. YouTube Certification
Another important pillar in content marketing is doing this on YouTube. This video-sharing website’s popularity shows no signs of slowing down. In fact, it’s the second-largest search engine in terms of popularity (only behind Google).
With that said, YouTube isn’t the easiest thing to figure out. If you’re watching YouTube videos by popular creators and wondering how they do it, consider becoming YouTube Certified. With YouTube’s version of a digital marketing certification program, you’ll learn how to:
- Start a YouTube channel
- Grow your channel
- Optimize your videos
- Remain advertiser-friendly
In closing, several popular types of free digital marketing certificates are worth considering. If you invest only a bit of time, you can get these marketing certifications. It will take some time and study, but seeing these certifications appear on your job profile can bring great opportunities.