The 9 Best AI Copywriting Tools of 2022: Create Content Fast

In the rush to create content, many companies and people are finding it hard to crank out enough words on their own.

Enter copywriting software that uses the power of artificial intelligence. From chatbots to enemies in video games, artificial intelligence is just about everywhere these days.

With that in mind, you’ve likely seen advertising or news about AI writing software. But can artificial intelligence really take care of the content creation process by itself?

Let’s find out as I review the top AI copywriting tools.

1. Jasper (Formerly Jarvis) – The Overall Best AI Copywriting Tool

Jasper main page

Source: Jasper

When it comes to the best AI copywriting tools, I have to mention Jasper. As sometimes happens, this company changed its name. You probably remember this business being called Jarvis.

While AI copywriting software isn’t quite perfect yet, in my opinion, Jasper is the tool that comes the closest to a perfect AI writing assistant.

Jasper’s Main Features and Benefits

  • This AI copywriting tool creates high-quality content in seconds.
  • SEO-optimized content for blogs, social media posts, emails, landing pages, and just about every content format you can imagine.
  • Tools to help you generate content ideas with the push of a button
  • Trusted by Google, IBM, HarperCollins, Airbnb, and over 50,000 other companies
  • Content generation in over 25 different languages

Try Jasper Free

Now, let’s break down what makes Jasper one of the best AI copywriting tools out there. Here’s a closer look at the main features of Jasper.

Seriously Smart AI

When you’re thinking about using AI writing software, the intelligence powering it is extremely important.

When it comes to Jasper’s AI, it’s about as good as it gets. Whether you need SEO meta descriptions, long-form content, or something in between, Jasper’s AI is great at keeping the words coming. You can also adjust Jasper’s output, meaning you choose whether you want a few words or an entire paragraph.

Any AI writing tool can generate words. However, the best AI copywriting tools use natural language processing to output content that’s human, not robotic or unnatural. What makes Jasper the best AI copywriter is that it almost always generates content a human would write.

As you continue using Jasper, it reads over your content and will adapt to your writing style. How cool is that?

Lots of Templates for Almost Any Writing Task

If you do any kind of online writing, you’ll quickly learn that content comes in many forms. One minute you might need a 1,000-word blog post. Then, you need to come up with quick email replies or social media posts.

Regardless of what you write, you can rest assured that Jasper’s many templates can help you out.

Wanting to use one of the most time-tested sales copy techniques? Give Jasper a little information covering what you’re writing about and it will give you a detailed AIDA (attention, interest, desire, action) framework.

Trying to come up with product descriptions? Fear not, Jasper has a built-in tool to help you create product descriptions like the pros.

Some of the other templates I like include those for Facebook and Google Ads. Writing compelling ad copy isn’t always easy. Fortunately, Jasper’s templates make the ad writing process much easier and quicker.

 Visit Jasper's Website

Amazingly Easy to Use

When discussing Jasper’s features, I have to mention the command feature. This simple yet intuitive feature allows you to simply type out commands to Jasper.

No complicated menus. No check-boxes. Just tell Jasper what you need and it begins outputting words.

A few examples might be something like:

“Write a paragraph about the origins of pizza.”

or

“Write a few sentences in a serious tone about the benefits of search engine optimization.”

Test it out. It’s kind of freaky how good Jasper is at creating content based on your commands.

Keep in mind that this option is only available for Jasper’s Boss Mode plan. Without the Boss Mode plan, you won’t have this feature.

Many Tone Options

When you create content, you’ll begin to learn the importance of tone. Since you’re using your words to get a message across to customers, your tone is incredibly important.

Unfortunately, many people (myself included) can struggle with getting the right tone in their writing. Considering that, I’ve found Jasper’s understanding of tones to be a huge help!

When I say that Jasper has a lot of tone options, I’m not kidding. Want your writing to sound like Joe Rogan, for example? Jasper can do that.

Prefer something more general like a humorous or serious tone? Let Jasper know what you want and you’ll get writing that matches the tone you requested.

Integrates With Surfer

jasper with program icons

Source: Jasper

Another quick thing I wanted to mention will be exciting if you use the Surfer SEO program. If not, you can go ahead and skip this small section.

Jasper integrates with Surfer, which makes your life a lot easier if you’re using both of these programs. Integrating Jasper with Surfer is so freaking convenient.

How Much Does Jasper Cost?

the prices of Jasper

Source: Jasper

What many people love about this copywriting software is its pay-per-word model. Instead of some crazy expensive monthly or yearly payment, Jasper has a few different pricing options.

Jasper has a free trial available. With the free plan, you can generate up to 10,000 words of AI-generated content. This trial should give you a clear idea of whether or not content generation through Jasper is right for you.

There’s also the Starter plan that starts out at $24 per month. This plan allows you to get 20,000 words generated by Jasper per month. If you need more words, you can buy 5,000 more at a time for an extra $10.

I would recommend Jasper’s Starter plan if you write on a part-time basis or typically write lots of short-form content like product descriptions or social media posts.

If you need more from your AI writing software, you’ll want Jasper’s Boss Mode plan. This plan costs $59 monthly or $588 annually (which comes out to $49 per month).

With the Boss Mode plan, you get 50,000 words per month. If you need more words, you can pay $40 for 30,000 more words. But, trust me, I write a lot of long-form content and I’ve never gone over the 50,000 limit.

If you write long-form content like an entire blog post every few days or you’re creating lots of sales pages, I’d recommend the Boss Mode plan.

Visit Jasper's Website

2. CopyAI – Best Copywriting Tool If You’re on a Budget

CopyAI main page

Source: Copy.ai

When discussing the best AI copywriting tools, it’s also worth mentioning Copy.ai. This copywriting software has a devoted fan base of over 500,000 users.

Whether you need copy for social media posts, a new blog post, digital ad copy, or something else, you can rest assured that Copy.ai can probably help you out.

Copy.ai’s Main Features and Benefits

  • Cuts content generation time by 80%
  • This AI copywriting tool creates amazing content outlines
  • A powerful editor that can fine-tune everything from an entire blog post to a line of ad copy.
  • Write high-quality content in over 25 languages.
  • Try AI copywriting for free with copy.ai’s Free Plan.
  • Copy.ai’s paid plans features 40,000 words for only $49 per month.

 Try Copy.ai Free

copyai

Source: Copy.ai

What’s cool about this AI writing tool is that it even has a free version for those who want to test Copy.ai out. Understandably, the free version of this service only lets you create a small amount of content. However, it’s a good way to take a closer look at how this type of AI software works.

What makes Copy.ai a great AI article writer? Let’s take a closer look at this product’s main features.

The Latest AI Writing Software

Want to see Copy.ai in action? In the first picture, you’ll see the input I gave Copy.ai. As you can see, I wanted content about a blue pen that’s comfortable to use and is super cheap.

copy.ai input

Source: Copy.ai

Here’s what Copy.ai came up with in its Freestyle mode. Pretty impressive, right?

actual AI copywriting content

Source: Copy.ai

If you’re going to spend time (and possibly money) on copywriting software, you don’t want it using AI from the last generation. Fear not, Copy.ai utilizes the power of the GPT-3 writing model.

Jasper, another leader in the world of copywriting software, also uses this latest generation writing model.

By using the GPT-3 model, you can rest assured that you’re getting the best quality AI writing software available.

Many Copywriting Templates

copy ai templates

Many writers feel that it’s helpful to have templates to use during the writing process. If that sounds like you, you’re in luck. Copy.ai has a wide range of templates to help inspire great social media, ad, or website copy.

These templates are easy to use and great ways to create SEO-optimized content.

Integrates with Shopify

If you want your business to appeal to its target audience, having a well-designed e-commerce website always helps. Considering that, many online business owners use Shopify to show off their products on the internet.

Should your business use Shopify and need an AI-powered tool, you’re in luck. That’s because Copy.ai integrates with Shopify, enabling you to easily create amazing product descriptions and much more.

How Much Does CopyAI Cost?

copy ai prices

Source: Copy.ai

This type of copywriting software has three available prices. You can choose the free trial option that I mentioned earlier. While this option is free, you’ll only get 10 writing credits.

However, this AI copywriting tool does offer 100 additional credits if it’s the first month you’re using this free service.

There’s also the Pro option, which costs either $49 per month or you can pay $420 annually, which brings your monthly cost to $35 per month. This option gives you unlimited credits and unlimited projects.

Lastly, there’s also a Custom option. Unless you need CopyAI for a large writing team, I can’t imagine the Pro option not being enough for you. While I’d love to give you pricing for this plan, it’s customized to each business.

So, you’d need to contact Copy.ai and tell them what you’re looking for before getting your customized price.

Visit Copy.ai's Website

3. Writesonic – Best Writing Tool for Up-to-Date and Accurate Content

Writesonic main page

Source: Writesonic

Another one of the most popular copywriting tools is called Writesonic. This AI writing tool is great for brands, teams, and marketing agencies. With Writesonic, you can create both short-form content and long-form content faster and more accurately than ever before.

Writesonic’s Main Features and Benefits

  • Create an up to 1,500-word blog post (or other pieces of content) in 15 seconds.
  • No generating content line-by-line. Writesonic can put together entire website or social media posts in just a few clicks.
  • No limiting free trial periods. Writesonic has a 100% free monthly plan, so you can try it for free as you as you’d like.
  • A focus on content generation that’s up-to-date and factual, something many AI copywriting tools struggle to do.

Try Writesonic Free

how does writesonic work

Source: Writesonic

Want to know more about WriteSonic? Here are a few reasons why WriteSonic is one of the best AI-powered copywriting tools on the market.

Create Content Faster with GPT-3

The process behind how this AI copywriting software works is fairly simple. Using this software’s interface, you enter a few lines about what you’re writing about. Next, this program automatically creates content based on your input.

While you’re checking out AI writing tools, it’s good to find those that use GPT-3. This latest processing model helps AI copywriting tools generate content that most closely resembles what a human would create.

Over 40 Templates

Writesonic can create content in multiple languages (currently a little over 20 of them). This AI copywriting software also features over 40 templates to help you write everything from SEO-optimized blog posts to digital ad copy.

Available in Multiple Languages

Not everyone who needs an AI copywriting tool only creates content for English-speaking audiences. If you need content in multiple languages, Writesonic has you covered. This program can generate quality content in over 20 languages.

How Much Does Writesonic Cost?

writesonic pricing

Source: Writesonic

Writesonic currently has five separate pricing options. Let’s take a quick look at each option and what you get with it.

First, there’s a free trial available for new users only. With this free trial, you get 10 credits.

Next, we have the Basic plan that costs $15 per month or $150 if you pay annually. With this plan, you get 100 credits or up to 50,000 words for this copywriting tool to generate.

There is also the Professional plan, which costs $45 per month or $450 if you choose to pay annually. What’s great about Writesonic’s Professional plan is getting unlimited credits. I’d consider the Professional plan as the best plan to choose if you write full-time.

Your fourth option is the Startup plan. This plan is great if you manage a team that creates content. The Startup plan costs $95 if you pay monthly or $950 annually.

You can have two user seats with this plan, which I honestly feel is a little bit lacking. I wish Writesonic would let more users on the Startup plan.

Lastly, there’s also the Agency plan. The Startup plan costs either $195 per month or $1,950 per year. The main difference between the Agency and Startup plan is the number of Writesonic is the number of user seats you can have.

The Agency plan allows for a maximum of four seats. The Startup plan allows a maximum of two user seats.

Visit Writesonic's Website

4. Copysmith

copysmith main page

Source: Copysmith

If you need help getting over a bout of writer’s block, Copysmith might be what you’re looking for.

Copysmith is an AI copywriting tool that will help you or your team generate content faster than ever before. This program also has a ton of content idea templates that are a major help for creating something new.

Copysmith’s Main Features

There is a wide range of features that Copysmith provides its users. Let’s continue learning more about this copywriting tool by taking a look at its main features.

  • Save a ton of time with Copysmith’s automated writing workflows
  • Integrates with many other programs
  • Copysmith’s AI researching tools ensure you create up-to-date content.

Automate Your Workflow

copysmith menu

Source: Copysmith

One feature that helps this AI copywriting software stand out from the pack is its AI-powered workflow capabilities.

Unless you’re working completely by yourself, content has to go through several (or more) people before it’s ready for an audience.

Content writers typically come up with ideas and begin their initial drafts. After that, this content usually gets looked over and edited by an editor.

My point is: automating workflows is almost always a good thing. Use Copysmith’s workflow automation features and everyone should save more time.

Integrates With Many Third Party Programs

Content writers are rarely able to complete all of their work with just one program. That’s something the minds behind Copysmith understand, which is why this program integrates with many third-party programs.

First, Copysmith integrates with Frase. If you haven’t heard of Frase, this program provides incredibly valuable SEO-related information. Frase can help generate topics, keywords, and much more.

Copysmith also integrates with Google Ads, one of the most popular advertising platforms on the internet. By integrating with Google Ads, you can use Copysmith to create and launch digital ads ASAP.

If you write a lot of sales copy and product descriptions, you might be glad to know that Copysmith also integrates with Shopify. This integration enables you to generate content for e-commerce websites faster than ever before.

Whether you’re creating blog ideas, sales copy, or something similar, you probably use Microsoft Word. With that in mind, you’ll be happy to learn that Copysmith’s AI software has a built-in Microsoft Word integration.

Gain Expertise

ai copywriting

Source: Copysmith

Another frequent part of creating content involves researching. Something I mentioned earlier is that many types of AI copywriting software struggle with stating factual information (especially if the topic is brand-new).

Enter Ali, Copysmith’s AI researcher who’s always staying up to date on the latest topics to help you create quality content.

While she might be a virtual AI writing assistant, Ali is definitely a valuable service that Copysmith offers.

How Much Money Does Copysmith Cost?

copysmith prices

Source: Copysmith

First, Copysmith currently offers a week-long free trial. This free trial gives you seven days to see if Copysmith’s right for you or not. Plus, there’s no credit card required and that’s a major plus.

Let’s look at Copysmith’s Starter plan, which starts at $19 per month. This plan gives you 50 credits to use with Copysith’s AI copywriting tool. This plan is best if you primarily create social media content, Google ads, and other types of short-form content.

If the Starter plan’s credits aren’t enough, consider upgrading to Copysmith’s Professional plan. This plan gives you 400 credits per month, which is great if you write blog posts and other types of long-form content.

Lastly, Copysmith also offers an Enterprise plan. This plan offers you or your work team unlimited credits. While this plan offers unlimited credits to use, pricing is only available to you after scheduling a demo.

Visit Copysmith.ai's Website

5. Writecream

writecream

Source: Writecream

Not everyone interested in the best AI copywriting software wants to write long-form content or even a blog post. Unlike other AI copywriting tools, Writecream specializes in generating content for emails.

Another thing that makes Writecream an excellent AI writer has to do with its podcast and video voiceover capabilities. Yes, Writecream can be used to add AI voices. This means that your business can basically have podcasts and voiceover videos on-demand with Writecream.

Writecream’s Main Features

What does this copywriting tool have to offer? Here’s more information about the main features of Writecream.

  • Helping you create content 8-10x faster
  • Create content for content and conversations
  • Generate content in over 75 languages

Speeding Up the Writing Process

writecream

Source: Writecream

If you’re interested in the best AI copywriting software, one reason for this could be that you want to save time. Fortunately, Writecream has a ton of features to help you write blog posts and other types of content faster than before.

Break the Ice

Not all types of content creation have to do with search engines or social media ads. Sometimes, you’ll need to create high-quality content for people you’re speaking with. Considering that, Writecream created a special feature that automatically creates content for conversational purposes.

Writecream can help you come up with ice-breakers and responses to keep the conversations going strong.

Create High-Quality Content in Over 75 Languages

multiple languages

Source: Writecream

Every AI tool on this list is capable of content creation for English-speaking users. But what if you need to create high-quality content in a foreign language?

Fortunately, Writecream can help you out. This tool can help content writers come up with content in over 75 languages.

How Much Does Writecream Cost?

prices writecream

Source: Writecream

Writecream has several available options for its customers. First, there’s the Free Forever plan. What makes this free plan different from others is that, as its name implies, it’s free forever.

With that said, the free plan that Writecream offers does limit you to 20 credits each month. These credits come out to about 40,000 characters (not words).

Next, there’s the Standard plan. This plan costs $49 per month and gives you 200 credits per month. This plan lets you automate about 6,000 words of writing per month.

If you need more website copy, you might want to check out Writecream’s Extended plan. This plan gives you 750 credits, which is 1.5 million characters. I’d recommend this plan if you create a lot of long-form marketing copy and blog content.

Should you need more than what any of the previously mentioned plans provide, you’ll want to check out Writecream’s Custom plan. To get the full details of a customized plan, you’ll have to get in contact with Writecream.

Visit Writecream's Website

6. Rytr

Not everyone has the budget to spend a lot of money on AI copywriting tools. If that’s the case, the best AI copywriting program for you could be Rytr. This tool features over 30 use cases that cover everything from a new blog post to expertly worded sales pages.

Rytr’s Main Features

  • Incredibly easy to use, which means you can write copy right away
  • A simple interface that isn’t confusing.
  • A scalable, custom pricing plan that starts out free.

Want to see Rytr in action? For this example, I figured why not see what Rytr can come up with about Content Marketing Life? I gave Rytr a little information, mentioning that this website is designed to help people and companies learn about online marketing. Here’s what it came up with:

Rytr in action

Source: Rytr

An Easy-to-Use Interface

One of the biggest problems with AI writing tools is that they can be complicated to use. If you want to use copywriting tools, chances are you don’t want to spend hours learning how to use them. With Rytr, AI copywriting is about as easy as it gets.

Whether you need copy for landing pages, social media posts, or something else, Rytr’s simple interface can make it happen.

Here’s how simple it is to use Rytr:

  1. Select the language you want Rytr’s AI copywriter to use.
  2. Choose the writing tone (happy, serious, playful, etc)
  3. Pick the use case. This is what type of content you need, and Rytr has over 30 of them. We’ll go in-depth about many of these use cases below.

Over 30 Use Cases

Something that can make or break copywriting tools is how much they can do. When it comes to Rytr, this AI-powered copywriting tool can do quite a lot.

Many people and companies that use AI copywriting software tools need blog posts. With Rytr, you should never have trouble coming up with blog content again. With a keyword or two from you, Rytr can generate blog outlines and ideas. After generating your blog outlines, Rytr begins working on each section of your new blog post.

But, not everybody uses AI copywriting for blogs.

Rytr also features a ton of amazing ad templates. With Rytr, you can create ad copy for:

  • Google Ads
  • Facebook
  • Twitter
  • LinkedIn

Rytr also features use cases to help you create social media content in seconds. Best of all, Rytr’s templates work with many of the most social media platforms.

rytr features

Source: Rytr

A Feature-Rich Content Editor

As you continue using Rytr, you’ll likely need to make edits as this tool continues generating content. Fortunately, Rytr’s content editor makes it incredibly easy to accomplish this task. You can add links, subheadings, and more, all within Rytr’s content editor.

A Scalable Pricing Plan

Many other AI copywriting tools feature free trials, which is good. Unfortunately, most of these trials are limiting and don’t allow you to see everything these AI writing tools offer. You won’t have that problem with Rytr.

Rytr doesn’t hide all the features it offers for paid users. Instead, after making a free account, you can instantly start using all of Rytr’s amazing content generation features.

Visit Rytr's Website

7. Anyword

You can use AI copywriting tools until the sun goes down. But is your SEO-optimized content actually engaging? That’s a problem that Anyword aims to solve.

Anyword’s Main Features

  • Predictive software helps you create better, more engaging content.
  • Create custom audiences to get the message right every time.
  • The ability to generate content for landing pages, blog posts, and much more

Create Content People Want to Read

anyword features

Source: Anyword

We’ve all been there. You create the perfect blog post and share it with the world. After that, you leave the computer and eagerly await all the positive feedback you’ll surely get from your target audience. What really happens? Nobody engages with your content. With Anyword, you can solve this problem that all content marketers deal with.

Anyword uses exclusive predictive tools to analyze how your audience will react to your content. This AI copywriting powerhouse also lets you adjust feedback based on a wide range of demographics.

Set Up Custom Audiences

customers

Source: Anyword

Many companies that use AI copywriting tools need content for different audiences. In the morning, you might need SEO meta descriptions for e-commerce websites. A few hours later, you’re writing a blog post for new moms. No matter who you’re writing to, Anyword will help ensure you get the messaging down perfectly.

With Anyword, you can use its templates to create marketing copy for anyone.

Generate Content for a Wide Range of Formats

High-quality copywriting tools must be able to generate content for a wide variety of platforms. That’s exactly what you’ll get with Anyword. This tool is capable of writing content for blog posts, landing pages, and social media websites. Anyword also features a tool that helps you write ad copy for all of the popular paid ad platforms.

Visit Anyword's Website

8. Copymatic

You can’t have a list of copywriting tools without mentioning Copymatic. This simple but powerful content service features many AI writing tools to help you out.

Copymatic’s Main Features

  • GPT-3 natural language processing for content that sounds like what a human would create.
  • Copymatic works well for long-form content.
  • A sentence rewriter to help you clean up any blog post or other type of marketing copy.

Uses the GPT-3 Language Model

All AI copywriting tools tend to be as powerful as the natural language processing models they rely on. While certain other AI copywriting tools might rely on outdated models, Copymatic uses the GPT-3 language model. This means you’re working with one of the latest AI models, meaning you get content that looks great and doesn’t need a lot of cleaning up.

Great for Long-Form Content

These days, most blog posts need to be lengthy to stand out in search engine rankings. Fortunately, content marketers around the world can celebrate Copymatic. That’s because Copymatic works extremely well to generate long-form content for your blog posts.

A Fast-Working Sentence Rewriter

Sometimes, AI tools miss the mark. Even the best AI copywriting tool will generate words that leave you scratching your head. That’s why it’s worth mentioning Copymatic’s sentence rewriter.

Using this tool is simple, you either type in website copy or highlight something that’s already in Copymatic’s editor window. Within a few seconds, Copymatic rewrites your content into something different and (hopefully) better.

 Visit Copymatic's Website

9. Frase.io

Frase.io understands that two main things need to happen for effective content marketing:

  • You need AI to help you write copy faster.
  • Whatever website copy you generate needs to be optimized for search engines

Optimizing Everything From Blog Posts to Product Descriptions

Everything from sales copy to social media posts performs better when they’re optimized. Unfortunately, not every business owner has the time or energy to learn about optimizing content for search engines. With Frase.io, you don’t have to.

Frase.io is one of many great AI tools that creates optimized content. This allows you to not have to worry about using multiple content marketing tools to create content that’s ready for search engines.

Visit Frase's Website

What Is AI Writing Software?

An AI copywriting tool uses artificial intelligence to automatically generate words. Some of the best AI copywriting software can create various types of copy, including product descriptions,

The Benefits of AI Copywriting Software

Still on the fence about whether or not AI copywriting is right for you? I get it. With that in mind, here are a few of the main benefits of using an AI tool to help with creating content.

Saving Time

There’s no doubt that it takes time to create quality content. Under the right circumstances, a copywriting tool can help you save a little or a lot of time. It’s hard for me to know exactly how much time you’ll save.

I’ve seen sales copy from these companies promising they can help you write anywhere from two to ten times faster than normal.

Getting Rid of Writer’s Block

Something almost every single person encounters in the content creation process is that nasty side effect called writer’s block.

Making matters worse, it’s not like you can visit a local emergency room or doctor’s office complaining of writer’s block. I mean, you could, but you’re gonna get some strange looks.

Fortunately, copywriting software can be a great way to get rid of writer’s block. You’d be amazed at how useful a few sentences from an AI writer can get those creative juices flowing.

Drawbacks of Using AI Copywriting Tools

We spent time looking at the benefits of using the best AI copywriting software. Now, let’s take a look at the drawbacks of using AI software to create content.

Results Can Vary

Plain and simple, AI writing software still needs some work.

Do I think that certain AI copywriting tools are worth checking out? Definitely. But, as of now, think of these tools as more of an article writing assistant than a magic button that outputs 100% perfect content.

Before you start using even the best AI copywriting tools, be prepared to do some cleaning up before you publish anything these programs generate.

You’re Probably Going to Need to Fact Check

Another thing to mention when discussing automated copywriting software is the need to fact-check.

Fact-checking on-the-fly might be easy if you create blog posts around subjects you know well. If you’re using an AI writing tool for subjects you’re unfamiliar with, try to dedicate some time to fact-check any AI-generated content.

It’s (Most Likely) Gonna Cost Ya

If you begin enjoying the time that AI copywriting software saves, a free plan will only get you so far. Considering that, you’re going to have to pay money for the long-term use of an AI copywriting tool.

I hope you enjoyed this deep dive into the best AI writing tools. While AI copywriting software has a ways to go in the quality department, these programs can still help you cure writer’s block and create quality content. If you don’t mind taking a second look at what an AI writing assistant generates, these programs can be a great purchase for you or your business.