Many companies struggle with marketing their respective businesses. Fortunately, there are lots of companies that can help you out if you know where you look. With that in mind, I wanted to put together a list (in no particular order) of the best online marketing platforms.
What is an Online Marketing Platform?
Online marketing platforms come in many different forms (had no other way to end that sentence). Certain platforms specialize in one or a few types of marketing. Others offer all-in-one solutions.
With so many types of marketing and so many platforms to market on, it’s helpful to look at the best online marketing platforms to decide what’s best for your business.
The Top 16 Online Marketing Platforms
Let’s not waste anymore time and get right into this list. Each company in this list was chosen based on lots and lots of research from popular websites that aggregate data about online marketing platform businesses. Here are the 16 best online marketing platforms of 2020.
1. Kentico Xperience
I unintentionally brag that I’ve been in the digital marketing world since 2012. That used to make me feel pretty good. Then I found out Kentico has been doing this since 2004!
In all seriousness, Xentico Xperience is one of this company’s excellent line of products. Kentico Xperience manages your company’s content, digital marketing efforts, and ecommerce tools.
The best part? You also have to use one platform (Kentico Xperience) to manage all of this. No more hopping between windows like a maniac all day!
Kentico Xperience is great for people who want a seamless marketing experience for their customers without having to jump between multiple programs. You can easily handle most if not all of your company’s marketing campaigns through this platform.
Most people in the online marketing industry realize it helps to be good at multitasking. You’ve got websites, social media pages, and advertising campaigns to manage. Needless to say, it can get more than a little hectic.
If you’re looking for a more hands-off way to manage this side of your business, it’s time to learn about OutboundEngine. This company helps create and automate your company’s marketing campaigns.
OutboundEngine provides your business with great content that’s relevant to your niche. You’ll also receive metrics regarding the ongoing statuses of your company’s campaigns.
These days, automation technology enables companies of all sizes to be more efficient and waste less time. If you and your employees are tired of doing everything manually, you might be interested in SharpSpring.
SharpSpring’s online marketing platform is filled to the brim with features. With this company’s software, you’ll be able to automate many marketing processes. You’ll also receive reports and analytics about the status of your current campaigns.
Companies don’t want a platform that can’t integrate with what they already use. Fortunately, SharpSpring easily integrates with many popular marketing tools including Salesforce, Google Ads, Twitter, Shopify, Twitter, and many more.
If you’re looking for a goldmine of online marketing tools, Wishpond probably has what you’re looking for. This company can help your business design a better website, have an easier time managing leads, sending emails with ease, and much more.
One of the main advantages of Wishpond is how much cool technology this company has under its belt. Your business can start utilizing this technology to capture more leads, sending amazing emails, and running incredibly popular social media promotions.
Wishpond is also great if your business needs a great looking website, but you don’t want to spend the time and effort learning web design. With Wishpond, you’ll have this company’s team of expert designers working to create something beautiful and unique for your business.
Small businesses are the backbone of the working world. Unfortunately, it’s sometimes hard for small business owners to find online marketing platforms that appeal to them. Keap is here to solve this problem.
Keap focuses on helping small businesses with their sales and marketing efforts. With this company’s software, you can start automating how you manage contacts, CRM systems, and e-commerce capabilities.
Other popular features of Keap include a lead management system that makes creating, editing, and publishing content a breeze to do. If your business needs to generate more leads, you might also like Keap’s social lead generation system.
Another great reason to sign up with Keap is for its app marketplace. With this marketplace, you can access over 70 tools that are all compatible with Keap’s line of software.
The next time you attend an online marketing event (whether that’s in person or remotely), you’re probably going to hear a lot about HubSpot. If you want to grow your business online, regardless of what it is, HubSpot’s marketing specialists can probably help you do it (and then some)!
This company is primarily known for its online marketing software. And they’ve got just about everything including programs for sales automation, lead management, paid advertisements, social media, and MUCH more.
If you’re looking for online marketing advice, look no further than HubSpot’s incredible marketing blog. This company has the leading marketers from around the world sharing their insights and techniques.
Now, more than ever, it’s imperative for companies to stay in constant contact with their customers and partners. With BenchmarkONE, you’ll be able to automate many of the things you’re doing manually.
A few notable features of BenchmarkONE include a WYSIWYG email editor, email scheduling, an awesome form creator, help with mobile optimization, and much more. BenchmarkONE also provides lots of help with managing leads. With this company’s software, you can segment, nurture, score, and grade leads.
GoSquared includes a ton of beneficial features for SaaS businesses including an awesome customer data hub. In this hub, you can learn more about your customers as well as the best ways to engage with them.
Another great feature of this marketing platform is the live chat features. With this, you can talk directly to your website visitors. I’ve been able to test this out and it’s amazing. If you’re struggling to convert visitors, you need GoSquared’s live chat system.
SaaS company owners should also enjoy GoSquared’s robust analytics features. With it’s real-time web analytics, you can know how your website is performing around the clock.
There’s no doubt that many people struggle with social media management, myself included. One reason I sometimes struggle with social media is because there’s so much going on in that world. You need to manage platforms, likes, share, comments, followers… you get the point.
Fortunately, Spokal exists and this social media management software has a lot to enjoy. To better explain, Spokal breaks its process down into a few steps:
- Add your content into Spokal’s library.
- Create a schedule when you want to post your content.
- Tinker with a large amount of settings to perfect your social media campaign. Or don’t.
- Fully automate your company’s social media efforts.
Spokal definitely helps to take the guesswork and frustration out of social media management.
Something many brands struggle with isn’t how to get traffic, it’s how to convert these visitors into leads. To find help with gaining leads and converting them, Jumplead might be a great business partner for your company.
Jumplead has a range of tools to help your business with many things including:
- Creating landing pages
- Sending emails
- Automating marketing efforts
- Managing and communicating with leads from multiple sources
- Offering live chat
The main features of Jumplead is that it offers cost-effective and easy to understand marketing solutions for your business. Also, it’s automated lead scoring system is great for managing your company’s pipelines.
While marketing is important, there are others performing much more important work caring for other human beings. If you work for or own an independent practice, it’s often hard to make time for marketing.
With Kareo, your practice has a helping hand searching for and engaging with patients. Kareo offers four main modules:
- Managed Billing
Kareo Clinical helps your practice write prescriptions, take better notes, manage code encounters, and much more in a cloud-based system.
With Kareo Billing and Managed Billing, your practice has software that makes in-house billing easier than ever. Kareo Billing features both mobile and web-based applications to handle the financial side of things.
Unfortunately, many companies tout their all-in-one marketing platforms as being able to take care of everything. With that said, few live up to such a promise. With Growave, you’re actually getting an all-in-one online marketing solution.
Growave partners with thousands of brands around the world and it’s easy to see why. This company offers tools that make finding, engaging with, and converting customers easier than ever before.
With Growave, you’re partnering with a company that wants to make marketing simple for business and deliver stellar results at the same time. Growave also offers an extensive range of Shopify tools to make managing your ecommerce venture easier than ever.
Even people who have a basic idea of search engine optimization (SEO) can find themselves getting overwhelmed quickly. If you’re new to digital marketing, you might not be ready for the time (and energy) investment needed to deepen your SEO knowledge.
For an easier way to market your business online, LOCALiQ might be for you. This online marketing platform can help your company with SEO, social media marketing, web design, retargeting, live chat, creating brand ambassadors, and much more.
We’ve spent a lot of time learning about how companies can market their business to people from around the nation or world. However, that’s not what every business owner is looking for. Instead, some are wanting to keep things local and reach these types of customers.
For help with local marketing, ReachLocal is here to assist your business. ReachLocal has been helping companies grow locally by utilizing digital marketing strategies for the past 10 years. In this time, this company has built up a long list of loyal clients.
As the name implies, ReachLocal’s focus is on local businesses. However, this company recently launched a national marketing service that’s great for when your business is ready to expand.
If your business needs help managing leads, you’ll want to know about LeadsPedia. This company specializes in helping to improve the way your business finds, gets, and engages with its leads.
Notable features of LeadsPedia include an entire fraud detection system, geo-targeting, being able to manage unlimited verticals, and much more. LeadsPedia also integrates seamlessly with PayPal, Stripe, and Authorize.Net to make payments easy to accept.
With so many companies utilizing word-of-mouth and affiliate marketing programs, it can get confusing regarding who to payout and when. With LeadsPedia, your business will have an easy time managing revenue and payout models for these groups.
With many companies trying to apply a one-size-fits-none strategy to online marketing, it’s great to see emfluence take a more personalized approach. This company works to understand a company’s audience, its goals, and how to make them both meet in a satisfying way.
Instead of looking at business by numbers and statistics, emfluence understands the human side of things. Also, you don’t have to worry about emfluence not understanding your company and its industry.
Since its beginnings, emfluence has worked with companies from the worlds of fashion, travel, education, finance, and so many more. For a marketing partner that focuses on people instead of throwing a bunch of numbers at metrics at you, contact emfluence.
If your business needs an online marketing platform, there are many companies that have what you’re looking for. When you have time, consider visiting the previously mentioned websites to learn more about these businesses. I hope you enjoyed this list of the best online marketing platforms of 2020.
Not ready to commit to any type of software yet? That’s cool. You might enjoy my recent about the best content marketing blogs for some awesome tips.