B2B content marketing is an incredible way for businesses to reach other companies. But is your company doing this the right way? Or, maybe your company isn’t utilizing content marketing at all.
In this post, you’ll learn what B2B content marketing is. We’ll also show you how your business can start using a B2B content marketing strategy to its advantage.
Creating content for your company’s audience is great. But, how do you know what you’re going to talk to them about? To help solve this problem, your company needs a content marketing strategy. A content marketing strategy is a multi-step approach to determine what content is best for your audience.
This type of strategy isn’t only for B2B companies. Research shows that 86% of business to consumer companies felt that content marketing is an effective strategy.
Whether you’re new to this content marketing method or you’re wanting to learn a little more, I’ve got tips, real-world examples, and everything else you need to know about developing a content marketing strategy.
Table of Contents
What is business-to-business content marketing?
B2B content marketing involves a company creating content meant for other businesses. This content serves to expand a company’s audience while engaging the readers. With that said, B2B content marketing is different from marketing to consumers, that’s B2C (business to consumer) marketing.
When your company’s target audience is other companies, you’ll need to know who to reach within a business. You’ll usually do best if you can connect directly with a company’s decision-makers.
What makes a B2B content marketing strategy beneficial?
Effective B2B content marketing can propel a business to start gaining a lot of victories. Considering that, here’s a closer look at the main reasons why your company’s B2B content marketing efforts can pay off in several ways.
Win over new clients
At the end of the day, one of the main goals of most companies is to gain more potential customers. With the right B2B content marketing strategy, your business can do what others struggle to (which is getting more potential clients)!
By using your content ideas as part of an effective marketing strategy, your business can potentially reach both potential and existing customers.
Increase brand awareness
Another major advantage of content marketing is that it can help people obtain an in-depth understanding of your brand. As more and more people see and read your company’s content, it helps ensure that most of your website’s traffic is targeted traffic (meaning they’re interested in what your business sells).
When you’re building out website pages, social media posts, webinars, and other forms of content, your business is using a solid strategy to ensure it’s popping up in search results and under popular or trending posts.
Strengthen relationships with current business partners
Not everything having to do with your company’s marketing activities are for your customers. Considering that, it’s also good to have a solid B2B content marketing strategy to keep relationships with business partners strong.
With the right mix of educational, engaging, and promotional content, you can give your company’s current business partners peace of mind that they’re working with a great business.
4 Questions to Ask Before You Start Creating Content
Determining a content strategy involves a bit of thinking. Don’t worry, we’ve got exactly what you need to think about to bring your digital content strategy to life. Here are four important questions to ask before you begin creating a content marketing strategy.
1. Who Are You Creating Content For?
To figure out what your audience wants, you’re going to need to research them. You most likely have performed this type of research before starting your company. If you haven’t done this type of research, that’s cool.
Audience research focuses on learning as much as possible about your potential customers. This can include learning more about their age, location, interests, and much more. If you’re going to be putting in the time and energy it takes to form a proper B2B content marketing strategy, it’s important to make sure it’s actually reaching your target customers.
So, how do you start learning about who is part of your company’s target audience? Fortunately, there are a few ways to achieve this goal.
If you use Google Analytics or Google Search Console for keyword research, you’ll be glad to know that these programs can also help your business create buyer personas.
Should you not want to use Google to help with audience research, you can also form buyer personas by doing manual research. Depending on the current size of your company and how much money it has, you might have the budget to perform test groups and other types of target audience research.
You can also learn a lot about your company’s target customers by checking out social media platforms.
Don’t miss these tools that help you create AI-generated content.
2. What Are You Going to Talk About?
As there is no story without an idea, your B2B content marketing strategy won’t get far without topics. If you’re pressed for time, consider having people you work with pitch topics to you.
You can also hire a marketing agency to help your company find relevant topics to write about. These companies prepare content for your website without you having to lift a finger. To find them, look for websites offering freelance work.
Once you have some ideas, you can get started on your company’s content marketing campaigns. When it comes to creating relevant content, it’s all about what your audience wants.
Sure, you might want to write a 6,000-word blog post about the challenges your company faces or what it has on the horizon. But why put in all of that time and work if the people you need to convert don’t care about these subjects?
One of the best ways to find out what your audience wants is by visiting your competitor’s websites and social media channels. Look for posts that received a lot of engagement in the form of likes, shares, comments, etc..
Content with lots of engagement is likely touching on important pain points that your business also needs to focus on.
3. Where Will You Post Content?
The good news about having a B2B content marketing strategy is having so many places to post content. If you want to create content on your website, great. You might also prefer to post content on your company’s social media platforms, even better.
While it’s great to choose many platforms, make sure you’re posting content where there’s an audience. With that in mind, let’s take a closer look at some of my personal favorite places to post B2B content.
Almost no B2B content marketing strategy would be complete without spending some of your time on LinkedIn. Since LinkedIn is a social network that caters to business professionals, you can rest assured that any blog post or status update you send out will go through this type of network.
You can also think about trying LinkedIn as a paid advertising platform. This service stands out from other advertising platforms because, again, it caters to business professionals.
Facebook Groups
Another place that can lead to a great B2B content marketing strategy is Facebook. While Facebook is primarily seen by some as a B2C platform, there are still many B2B companies achieving content marketing success on this social media platform.
One of the best ways to make your content creation efforts count is by posting it in some of Facebook’s many groups. The key to success here is making sure that the groups you’re searching for and joining are closely related to the topic you’re creating content for.
For example, let’s say that you wanted to promote content about how to create the best B2B content marketing strategy. You wouldn’t want to post this topic in a Facebook Group that shares cooking recipes! Instead, you’d want to post this content in a Facebook Group more focused on lead generation, how to gain more organic traffic or general content marketing strategies.
YouTube
YouTube is another one of the best places on the internet for your marketing team to be posting content on. If you’re unfamiliar with YouTube, this website is a platform for your company to post video content.
Our own independent research shows that YouTube is quickly becoming one of the most popular platforms on the internet. Market research shows that about 2 billion people currently use this massive platform to view video content.
Best of all, your company doesn’t need a huge marketing budget to get started on YouTube. With a high-quality phone, you can likely start making great engaging and education content in a video format.
4. What Makes Your Content Different?
Understandably, this might be one of the questions you’re sure about. To answer this question, you need a way to create content that’s different from what the competition offers. Here are a few helpful ways to create content that is more effective than everyone else’s:
Make more content: To do this, you’ll need to make sure that you’re making content more frequently than your competitors. But, make sure that you’re still making high-quality content. Don’t rush it.
Create better B2B content: This is a popular B2B content marketing strategy. Instead of trying to push out more content than everyone else, you dig deeper and perform more research to create something better. Hard to go wrong here.
Offer something new: If you’re feeling a little creative, find and create new, relevant topics. After doing this, you can win lots of new website visitors and increase your sales. With some keyword research, you can dig into these untapped niches.
Don’t worry if you’re still struggling with this. One study found that 63% of companies have no content strategy in place. Sometimes, creating content is enough to get your company ahead of the pack.
A great way to make this content strategy pay off is by staying up-to-date with new topics in your chosen industry. By doing this, you can create amazing B2B content on topics your competitors won’t cover for weeks or months!
The B2B content marketing strategy to follow in 2023
Now that you know what B2B content marketing is, it’s time to learn how to start pulling off these strategies. Fortunately, I’m here to tell you everything you need to know. I hate filler, so let’s get right into the strategies.
1. Research your audience
What does any good company do before meeting with a client? Research them. When you’re coming up with content as a B2B company, you’ll want to research your readers.
If you have Google Analytics linked with your website, you’re already halfway there. If this isn’t the case, it’s time to set it up. Don’t worry; linking your website with Google Analytics is fairly easy.
Step 1: Make a Google account for your website or sign-in to one you already have
Step 2: Go to analytics.google.com.
Step 3: Add your website to your Google Analytics account.
Step 4: Choose one of several ways to confirm you’re the owner of your website. Since some people find this part a little tricky, here’s the best way I’ve found to verify your website in Google Analytics. Method #2, HTML tag verification, has always been the easiest for me.
Once your website connects with Google Analytics, you can find out:
- How old your readers age
- The genders of your readers
- Where your readers live
- What interests your readers
- And much more
Let’s say that the majority of your readers fall into the 18-35 age demographics. Based on that information, you could make a safe assumption that using lingo and emojis might appeal to this audience.
Using a lot of slang and emojis with a reader base aged 65+ probably isn’t going to win your business any favors (or new business partners).
Take some time and create new articles in multiple content formats. Also, make sure that your B2B content marketing strategy involves posting things to various websites and social media platforms.
2. Test content popularity before posting anything
You might think that the only way to know how content will perform is by writing and posting it. But what if there was a way to know how your content performs before it gets posted?
Fortunately, you can do this by using social media. Many companies call this B2B content marketing strategy “content auditioning.” The process to do this is simple.
First, gather the ideas for content that your company has.
Next, create a survey that lists each of your topic ideas as a choice.
Lastly, post the survey and have your audience vote on what they want to see.
While this concept might sound simple, it’s a great way to avoid the pain of working hard on something that no one wants to read.
3. Start syndicating your content
If you’re like most companies, you post new content on your website after creating it. While that’s an essential step of content marketing, you can do even more with your hard work by syndicating your content.
The concept of content syndication is simple, it’s all about getting your new content in as many places as possible.
This concept is similar to when a television show gets syndicated. When older television shows become syndicated, they’re not making new episodes. Instead, television stations broadcast older episodes of a television show to potential new audiences.
When you syndicate your content, you’re taking what you already wrote and sharing it with a new audience.
Believe me when I tell you that there are many content syndication websites. Some of these websites work better than others for getting your content in front of new sets of eyes. Here are a few I can personally vouch for:
4. Avoid thin content
Another issue you might encounter when creating and marketing content is understanding how long your articles need to be. Unfortunately, there’s no magic number for the length of your content.
With that said, lots of smart researchers have worked to develop guidelines on content length. The expert team of marketers at HubSpot recommends that content should be between 2,100 to 2,400 words.
On the other hand, Medium recommended that the most effective content takes seven minutes to read (roughly 1,600 words).
Does that mean every single post you make needs to be within these guidelines? Not necessarily.
The length of your content depends on the topic you choose. Certain topics, especially specific ones, won’t need more than 500 to 700 words to fully cover.
I recommend searching the keyword you’re making content over and looking at the search results. If you find that many top-ranking articles are lengthy, follow suit. When you see a lot of short articles ranking well, you probably don’t need to write a 3,000-word blog post.
5. Create a Keyword List
The foundation of any good B2B content marketing strategy consists of keywords. These are words that someone types into a search engine or on social media to find something. Some searchers will want to learn more about a product or service, others are ready to buy.
To reach these people, your company needs to show up in as many of these searches as possible. This is where the importance of keyword research comes into play. Keyword research is the process of finding words to target that are:
- Relevant to your business
- Something people are searching for
- Obtainable
For most companies, the first aspect of finding good keywords is the easiest. If you need help with this, a website like Keywordtool.io or Wordtracker are two great ways to get started.
The next step is simple, you’ll only need to type in a few keywords relevant to your business. For example, companies that sell pianos would look for keywords relevant to pianos.
Next, make sure you’re choosing keywords that have search volumes. This is a critical step in keyword research and B2B content marketing strategy processes. Without it, you might be ranking for keywords with no volume that brings in zero traffic.
How do you find this information out? In this case, it’s best to go to the source itself, Google. You can create a Google account and set up your own Google Keyword Planner and Search Console pages. With these two tools, you’ll have everything you need to find keywords with plenty of search volume.
Finally, you need to choose keywords that aren’t too difficult. In the world of SEO, keyword difficulty is measured by the strength of the websites on the first page of search engine results. These factors include, but aren’t limited to:
Age of website: Most search engines will favor older websites over newer ones.
Content quality: There’s a reason why so many marketers have heard the phrase “content is king” over the past few years. Quality content is factual, flows well, and has no grammar errors.
Backlink profile: Another way to learn how popular a website is involves looking at how many other websites are mentioning or “linking” to it. Each time this happens, a backlink is born. But, not all backlinks carry the same value. Also, don’t use bots or programs to build your links and always make sure they’re from quality websites.
Website optimization: This is where SEO comes into play. You can have the best website in the world and, if it isn’t optimized, no one is going to see it. So, make sure that you optimize your website or have a qualified professional SEO do it for you. Someone without actual experience can do much more harm to your website than good.
6. If Possible, Use Content Ideas You Already Have
Source: Nonprofit Marketing Guide
If you’re like most business owners, you’ve at least dabbled into starting a B2B content marketing strategy. Considering that, you might already have piles of content with lots of potential.
After you read this article, take a look at where your company already has content. With a bit of optimizing, you can set up a nice content foundation. This is also a great way to take care of what’s known as “thin content,” something you never want to have.
Thin content is something that search engines view as low quality. Examples of what can cause thin content include content less than 500 words or text that’s created by a bot.
7. Ask Your Audience
Performing research to gain a better understanding of content topics is great. But, no one is going to know more about developing a content marketing strategy than your target audience. So, if you’re wondering what content your audience wants, ask them. To do this, take a moment to think about how you reach potential customers now.
If you have a website, throw up a poll for visitors to take. Or, you can take the route many other companies do and ask what your audience wants on social media. Most followers should be willing to tell you what they want, you only need to ask.
8. Get Other Employees Involved
It takes a lot of time and effort to manage a business, I get it. Considering that, the last thing you and your employees might want to take on is another project.
But, I promise you, it is so much fun to brainstorm ideas for a B2B content marketing strategy. Best of all, having other employees in on this will help give you plenty of great potential content ideas.
9. Measure the Effectiveness of Your Content Marketing Efforts
What makes content marketing even better is that you can track your progress. What makes this so great? By tracking how your content is performing, you’ll know what topics work and which ones don’t.
The most common ways to measure the effectiveness of a B2B content marketing strategy involves looking at engagement metrics. The types of metrics you’ll look at depend on where you’re posting content. For instance, you can base social media performance on likes, shares, and comments.
Also, keep an eye on how many visits your content receives over a set period (week/month/quarter). It’s also important to look at the search rankings your content receives. If things go well, your new piece of content should begin gaining new traffic from the keyword(s) it ranks for.
10. Publicize and Advertise
Source: Databox
Yes, I thought that title sounded cool because it rhymed. But, to explain this is a different way, this tip means to advertise your content after it’s finished. Today, there are almost as many ways to do this as there are places to post content. I’ll cover a few of my personal favorite ways to promote your content.
Sharing on Social Media: You don’t need to start out trying to advertise your content to a million people. Instead, it’s fine to get started by sharing content on your social media pages.
If you want, try asking friends and family if they will share what you’ve written. Most shouldn’t have a problem with helping out a friend or family member. Who knows? A few shares might end up having more of an impact than you think.
Guest Posts: Guest posting is a marketing term for getting backlinks from other websites. These posts feature content that someone else has written and receives credits for.
It’s called a guest post because you’re the guest whose content is on another person’s website. To get the most out of this link building strategy, partner with websites that have a good backlink profile. Also, make sure this website is relevant to your industry and audience.
You can also check out an article I wrote about how to find freelance writing jobs that covers outreach email preparation with actual examples.
Building Online Partnerships: Guest posts are short-term ways to get backlinks and traffic. But, online partnerships are more long-term ventures. You might find that this partnership starts from a guest post opportunity.
How do you create these types of partnerships? First, it’s always good to take part in relevant online communities. This includes forums, social media websites, and other sources. Follow others on social media, leave comments on their websites, whatever it takes.
Quora and Other Question/Answer Websites: Chances are, you know a lot about your industry. Why not take that knowledge and help others on the internet with important questions? Many websites allow you to answer questions for others. Best of all, most allow you to provide a backlink after you built up trust.
Forums: Another great but underutilized way to get market content is by using forums. These are websites where people gather to discuss all sorts of topics on the internet. Generally speaking, most forums are easy to at least get profile links from. But, if you offer value and don’t act like a spammer, forums are awesome ways to build up traffic and quality links fast.
B2B content marketing strategy examples you can start applying now
At this point, you should have a good understanding of what a B2B content marketing strategy is. Now, we’re going to look at content marketing examples your B2B company can start applying. Best of all, these methods work well for both large and small businesses.
Cisco uses a unique medium to create and distribute content
Image Source: Cisco
Whenever it’s time to create content, most people (myself included) get ready to start typing. But, sometimes, thinking outside of the box with your content can bring a whole new world of results.
For an example of this, Cisco recently needed to create content about cybersecurity. Understandably, this isn’t one of the most exciting topics in the world. Cisco made content about cybersecurity and, instead of making another content marketing blog, turned it into a graphic novel.
This was a great idea for several reasons. For one, Cisco’s content breathed new life into its B2B content marketing strategy by using a little creativity. Also, getting to read a graphic novel is more fun than skimming through a website for the 500th time.
General Electric makes B2B content marketing engaging
Image Source: Txchnologist
Something many B2B content marketers struggle with is creating engaging content. Making sure content is engaging is one of many B2B content marketing best practices. Sometimes, these companies don’t always operate in the most “fun” of industries.
Instead of trying to sell a customer on a new coat or car (something fun), you might be trying to appeal to decision-makers about “boring work stuff.”
But B2B content doesn’t have to feel boring or like work, it’s all about the approach you take. With that in mind, consider taking a page out of General Electric’s B2B content marketing strategy: Txchnologist (not a typo, this will be fun to spell check!)
Instead of finding the same topics that have been covered to death, General Electric works to discover new ideas and present new information to its readers. As a result, GE’s publication has a following of over 500,000 readers.
Deloitte uses interactivity to its advantage
Image Source: Deloitte
Another great example to follow when creating a B2B content marketing strategy is to make things interactive. Most people that make up your company’s target audience spend hours each day reading content and combing through data.
Instead of giving them more of the same, do something different. With that in mind, Deloitte recently created Business Chemistry to offer something new and fun for its readers. Business Chemistry utilizes analytic technologies to provide insights about your company and its employees.
Zendesk
Source: Zendesk Alternative
If you think that Zendesk can’t make developing a content marketing strategy fun, think again. This company recently created one of the best content marketing strategy examples covering a topic most businesses don’t want to touch. Zendesk’s SEO content marketing strategy used a bit of humor to make something great.
This company stayed on top of its keyword research. Considering that, someone began to notice that people were searching for Zendesk. Unfortunately, the keyword was Zendesk alternative. This meant that people were searching for information about Zendesk’s direct competitors.
How They Did It: To solve this problem, Zendesk bought a domain called zendeskalternative.com. The premise of this website was to talk about a fictional band, Zendesk Alternative. This effort to take over this search phrase paid off in a major way and created an absolutely genius B2B content marketing strategy.
Taking over this keyword is a great way to make frustrated customers smile. Zendesk also wins because it’s currently sitting at #3 on Google for this exact keyword. Zendesk even produced a mini-documentary for the fake band.
Lessons to Learn: Unfortunately, your company isn’t going to win everyone over. With that said, you can use this to your advantage. While researching keywords, think about creating content for these types of keywords.
These include creating content that compares your business vs other competing companies. You can take a page out of Zendesk’s book and create content to rank for keywords involving someone cancelling business with your company.
John Deere
You might be wondering “what is John Deere doing on a list about B2B content marketing strategies?” After all, this is a company that sells lawnmowers and farm equipment. Prepare to have your mind blown. Actually, John Deere has been in the content marketing game for quite a long time. Like, 125 years!
Starting back in 1895, John Deere published its first issue of The Furrow. Since then, John Deere has been writing informative content that also advertises its products. Yes, John Deere mastered content marketing about 115 years before the rest of the world.
How They Did It: Immediately, John Deere knew it had expertise in all things having to do with running a farm. Running with that, this company began its publication. Over time, it shifted this publication to change with the trends by moving to a digital format.
Lessons to Learn: Creating content is a great way to show that your company is an authority in its field. Over time, this continues to build trust with consumers. With this type of trust, it becomes much easier to turn readers into loyal customers.
NerdWallet
If you like staying on top of your finances, chances are, you’ve paid a visit to NerdWallet at least once. Founded in 2009, this company is a great example of how to pull off a content marketing strategy. NerdWallet helps people make many types of important financial decisions. Through its website and app, Nerdwallet features content about credit cards, mortgages, and other topics.
Source: NerdWallet
How They Did It: NerdWallet got started by creating lots of helpful content aimed at its target audience. If you visit their website, you’ll see a top menu that features topics including:
- Credit cards
- Banking
- Investing
- Mortgages
- Loans
Making things even better, each topic pulls up a sub-menu of articles around each of these topics. In a matter of seconds, NerdWallet covers a wide range of topics related to finance.
Lessons to Learn: Your company’s audience has lots of questions. They also have topics they want to learn more about. To solve both of these problems, create articles around topics that interest your audience.
AARP
When I was growing up, all I remember about the AARP was that it was a company that my mom did not want mail from. After all, this was like receiving a reminder that you just turned 50.
Some people at AARP must have known that their brand was being associated with getting older. This isn’t something most people feel excited about. Fortunately, AARP started its popular B2B content marketing strategy that changed everything.
How They Did It: AARP’s main mission to make aging fun. This company pulled this off with the introduction of AARP magazine, a move that continues to pay off. Today, AARP magazine is the most popular magazine in circulation with a base of almost 50 million readers.
This company also isn’t one to shy away from the digital side of things. You can also find the AARP’s Twitter account promoting its “Life After 50” advertising campaign. The AARP’s website is another source for content aimed at those 50 and over. It’s no wonder that this website receives over 30 million visitors each month.
Lessons to Learn: When it comes to creating a content marketing strategy, it pays to know your audience. AARP realized that most of its target audience enjoyed reading, but wanted something that appealed to them. This company also offers plenty of online content aimed at 50 and up readers.
Oh, and yes, most of the people I know who are 50 and older now get excited knowing they’re about to become AARP members.
IKEA
Another company that knows how to create a B2B content marketing strategy is IKEA. This company is usually known for its furniture that consumers build themselves. But, this business recently launched IKEA Place as part of its marketing strategy. This app lets consumers know much more about IKEA’s furniture, from the privacy of their homes.
How They Did It: IKEA created an augmented-reality app called IKEA Home. This app allows you to virtually select and place furniture in any part of their home. All you need is a working phone camera.
At any time, there’s a good likelihood that many consumers will feel attached to the way a piece looks in their home. If IKEA’s app does its job, you’ll find something worth ordering or picking up.
Lessons to Learn: After learning about the problems this company faced, IKEA went to work. Instead of shying away from people staying at home, IKEA makes it easy for consumers to shop for furniture.
B2B Content Marketing Strategy Best Practices
1. Start Showing Up on New Platforms
In business and life, it’s easy to get comfortable with a set way of doing things. That’s also why people call it getting “stuck” in a routine. And you don’t want to be stuck missing out on potential business because you’re not expanding and entering new platforms.
So, what platforms can your business market on? Quite a few, but let’s zoom out for a minute and look at a few of the main ones:
- Infographics
- E-book
- Webinar
- Case studies
- Blog posts
- Videos
And the list goes on and on…
If you’re making lots of content, that’s awesome. But is your company’s content showing up everywhere it needs to be appearing? If not, it’s time to make this happen!
Are you posting all of your content to a blog and waiting for results? Don’t worry – I’ve been there too!
2. Repurpose the Content You Have
Chances are, your business has some content currently in place. Whether this content is blog posts, old marketing emails, or something similar, you likely have more content than you think.
Maybe you have content, but no one is looking at it. We can easily fix this problem by repurposing your content.
For content that’s over six months old and isn’t getting any traffic, think about adding it to a more popular page. After that, remove the old URL and content.
If your content is not six months old, give it time. It would be great if Google indexed content a few days (or even weeks) after it was published. Unfortunately, that’s not always the case. Be patient and think about working on new pieces for a little while. In time, this simple step can be a powerful part of your content strategy
3. Have a B2B Content Marketing Strategy
Source: I-Scoop
As a business owner, you know the importance of having a strategy. Without one, it’s hard to know what you’re going to do next. This same important rule of having a strategy also applies to your company’s content.
Without a content marketing strategy, you’re just creating “random stuff.” Random stuff is great; I love random stuff sometimes! But random content with no real purpose isn’t going to win you any new customers.
You don’t have to be George R.R. Martin to come up with a B2B content marketing strategy. Just take a little time to think of what’s important for your company right now and in the near future.
Is your company going to launch a new product or service in the near future? There’s an idea for lots of content.
Maybe your company recently celebrated an anniversary or other important achievement? Let the world know through content!
4. Check User Intent Before Choosing Keywords
Have you ever created the perfect piece of content? I mean, you tapped into something you know a lot about and just let it flow. Soon, you’re looking at hundreds or thousands of words.
You’re proud of what you’ve written and want to share it! So, you post it to your website and wait for it to rank highly in search engines. And it doesn’t. It stinks, I’ve been there many times.
Fortunately, you can start putting an end to that problem by taking a closer look at user intent. What is user intent? It’s what search engines determine someone wants to see when they’re searching for something.
Let’s take a closer look at this with the example keyword of “how to play piano.”
After typing in this search, we can see that videos immediately show up in the search. This tells us that people wanting to learn how to play piano often prefer watching videos to do this. If you were trying to rank for this keyword, it would be a good idea to make videos about how to play piano.
There you have it, a look at how to start and succeed with a B2B content marketing strategy. When it comes to creating excellent content, be patient and results will follow. The next thing I recommend you do is to get started creating content. Things might seem new and unfamiliar now, but it’s that way for everybody. As you continue creating B2B content, your skills will continue to improve.
Alex Eagleton is a copywriter and digital marketer passionate about helping companies connect with customers. Throughout the past decade, he’s worked with companies including Referral Rock, Connecteam, and Ramsey Solutions. He’s a versatile writer who understands how to align with companies, truly matching their voices and tones.
When he’s not writing, he enjoys spending time with his dogs, reading, and playing guitar.
You can reach him by emailing alex@contentmarketinglife.com.