When it comes to managing your content, editorial calendar software is essential.
Editorial calendar tools are visual workflows that helps organize just about everything related to content. They’re most often used on a daily, weekly, or monthly basis.
What’s great about editorial calendars is that they’re great for tracking topics, progress on current content, deadlines, and almost everything in between.
But trying to track all of the information manually is a major pain. Take it from someone who’s writing thousands of words a day for multiple companies, keeping track of so much information can get tricky.
If you need help, check out this list of the best editorial calendar tools.
One of the most popular collaboration and spreadsheet tools is Airtable. It’s also an incredible free content calendar tool. There’s a paid version with more feature and customization options. But the free version should be more than enough for a basic content calendar or spreadsheet.
Airtable is also incredibly versatile, enabling you to use single-line and multi-line text. It’s also popular to use checkboxes and even attachments in your editorial calendars. Regardless of what you need, this tool is great for your content marketing team.
2. Google Calendar
Another incredibly popular content calendar tool is Google Calendar. This popular software is free for anyone with a Gmail account. Consider that a Gmail account is free, anyone can access this powerful content calendar creator.
What’s great about Google Calendar is that it syncs with your Google account. So, you can set and receive important reminders just about anywhere, including your computers, smartphones, and tablets.
If you don’t want to make it the only editorial app you use, it’s still a great free option.
I also wanted to make sure that Asana held a top spot in this list of the best editorial calendar tools. One of the best features of Asana is that it’s easy for groups of people to collaborate. Plus, it’s a must if you’re organizing content marketing specialists.
With Asana, everyone can have their own unique view of what’s happening. If you want peak productivity and less confusion among your content team, Asana makes a great content calendar app.
Asana is also one of the best editorial calendars for keeping everyone’s workload at an optimal level. You can use Asana to have clear graphs of how much work everyone has. I also like that Asana can integrate with many other apps and programs (over 100), including the Google line of products, Dropbox, and many others.
Asana is available in both free and paid options. While the free version is great, companies managing large teams might need to consider one of Asana’s paid tiers.
If you and your team are visual learners and workers, check out Trello. Instead of using a drab calendar or something like that, Trello uses what’s known as a kanban layout. With Trello, you’ll use notes to track the status of projects.
What’s also cool about Trello is being able to switch your projects between either a calendar or kanban view. It’s a new way for most companies to organize content. But, because of that, it might be the best content calendar for your business.
We’ve spent a lot of time looking over editorial content software to help plan out the production of content. But what happens after you or one of your writers hit that ‘Publish’ button? If you need help with promoting your company’s content, check out Buffer.
Buffer is a type of online editorial calendar that helps your business promote its content. It integrates with all of the popular social media apps. By using Buffer, you can schedule and promote your company’s content.
If you haven’t been using social media to its fullest, Buffer just might be a gamechanger for your business.
I hope you enjoyed this look at six of the best types of editorial calendar software in 2021. If you want help taking your company’s content strategy to the next level, visit contentmarketinglife.com. Here, you’ll find a wealth of information from someone who’s been creating digital content since 2012.