If you’re like me, you’ve been spending more time than normal at home lately. While I hope you enjoy all of my content here, there’s no way I can say everything about content marketing (yet).
In all seriousness, there are many great content marketing websites out there. So, I wanted to put together a quick list of (in my opinion) the best content marketing blogs.
The blogs you’re going to learn about put forth top-notch content marketing efforts. Whether you’re just getting started in content marketing or consider yourself an expert in this form of digital marketing, you’ll find plenty to learn about from the blogs below.
Table of Contents
1. HubSpot: My #1 Pick for the Best Content Marketing Blog
In the world of content marketing, HubSpot takes the top spot. Founded all the way back in 2004, HubSpot began as a company wanting to help other businesses with their marketing.
With all of their success and thousands of customers, HubSpot understands that not every company has a large budget for marketing (or any budget at all).
Fortunately, HubSpot offers lots of free services for those who are new to marketing, want to test out their services, or have no idea where to start.
HubSpot offers many free versions of its popular services, including a wide range of sales and marketing tools.
Speaking of free, HubSpot is my pick for the best content marketing blog to follow because this company offers a ton of helpful information. I know that I’ve spent a lot of time visiting HubSpot as I first started learning about digital and content marketing.
For instance, you might find one of HubSpot’s recent posts about how to start a blog helpful. And that’s just the tip of the iceberg. HubSpot’s blog covers all sorts of topic, including:
- Influencer marketing
- Marketing automation
- Video marketing
- Email marketing
- Lead generation
- And, of course, creating a content marketing strategy!
2. Convince & Convert
Before we go any further, I have to mention the company I would refer to as “The Godfather of Content Marketing.” Forgive me if that’s an out of date movie reference, but it’s a classic. The foundation of Convince & Convert began in 2008 from the mind of Jay Baer, someone who’s been an online marketer since 1993.
To put it another way, while I was learning addition in elementary school, Jay Baer was already a leader in the world of digital marketing. Baer continues his passion for online marketing with Convince & Convert.
To call this one of the best content marketing blogs is a serious understatement. The people at Convince & Convert offer a wealth of great content including a library’s worth of blog posts, podcasts, and other great content.
Whether this blog covers topics like search engine optimization or forming a content marketing strategy, every author goes in-depth while also not going too fast. I also recommend checking out the Convince & Convert podcast. At the time of this writing, this online marketing podcast has over 500 episodes!
If your digital marketing efforts need improving, don’t miss out on all the information on Convince & Convert.
3. Brian Solis
If we’re speaking about some of the sharpest minds in content marketing, we have to mention Brian Solis. He currently works as a Global Innovation Evangelist at Salesforce. He’s also an author of eight best-sellers. I personally love The End of Business as Usual and Lifescale, but they’re all worth reading!
Brian Solis has spent over 30 years studying and learning how digital technology impacts both companies and society. When global brands and big names need help with digital or content marketing, they call this man for his insightful advice. If you want to put his insights to use, you’ll definitely want to check out briansolis.com, which is one of the best content marketing blogs.
If you want to learn more about cutting-edge marketing strategies and the future of content marketing, check Brain Solis’ blog out. For instance, lots of content marketers are using AI and automation to power-up their marketing strategies. One of my recent post from Brain Solis discusses how to humanize AI.
I also love that Brain Solis’ background in data analysis means he’s always creating data-driven blog posts. There’s no fluff or filler here. Just a lot of useful information from one of content marketing’s sharpest business leaders.
4. Heidi Cohen
Throughout life, I try my best to not be a jealous person. But I’m officially jealous of the way that Heidi Cohen puts ideas and words together. If you’re someone that wants things broken down in a way that anyone can understand, go visit heidicohen.com.
Heidi Cohen has extensive marketing experience and is a powerhouse in this industry. Her blog specializes in content about social media, mobile marketing, content marketing, and much more.
Seriously, each post is a goldmine of information. Another thing I love about Heidi’s content marketing blog is that these are actionable marketing insights, meaning it’s information you can use right away.
What makes Heidi Cohen one of the leading content marketers is her ability to create in-depth articles that never drag on. Instead, you receive actionable advice that’s easy to digest. If you want to read one of her latest posts, check out 100+ ways to repurpose your content. It’s a must for anyone needing help from one of the best content marketing blogs.
5. Vengreso
Vengreso is a company that is all about helping companies increase their sales. After all, this company’s name is the Spanish combination of the English words “sales” and “revenue.” And, with a name like that, you can bet Vengreso knows what it’s talking about. They prove it with Vengreso’s blog, one of the top content marketing blogs by a mile.
Led by a team of some of the best marketers in the world, Vengreso literally covers everything in the world of marketing. I guarantee you, whether you’re a small business or large company, digital or traditional, whatever the case is, you will learn a lot by visiting Vengreso’s blog regularly.
Vengreso can help you keep up with the latest content marketing news while also teaching you actionable advice. You also won’t want to miss Vengreso’s Modern Selling podcast. No, you don’t need to be in sales to find this podcast’s valuable content useful.
6. Ann Handley
If things go well for me and I’m ever hosting a large marketing event, Ann Handley would be at top of my list of speakers to contact. She is a best-selling author, an amazing speaker, the founder of ClickZ and an expert marketer. Oh, and she is also the mind behind one of the best content marketing blogs.
Many of the websites in this list focus on everything relating to marketing, which is awesome. However, as someone who always wants to improve his writing, Ann Handley’s blog is a resource you’ll keep coming back to.
Whether you want to learn about the best conversion methods or how your mood affects your ability to write, there’s a topic for everyone here. Trust me, the writing tips that Handley provides are aimed at anyone. Those new to showing off their copywriting skills will find a lot to love on her blog. Even someone like me who’s been in the content writing industry for years always walks away with new and useful tips.
Also, I just had to mention that her newsletter (which is definitely worth signing up for) is called Total Annarchy, how cool is that?
7. Vertical Leap
Moving from the United States to the UK, I wanted to mention Vertical Leap. I swear I’ve learned more from this blog about how to work from home than I have anywhere else. Covering everything from app store optimization to social media, Vertical Leap is led by a team of content marketing specialists that know just about everything related to digital marketing.
Since 2001, Vertical Leap has been helping companies around the world create and execute digital marketing campaigns. As one of the leading UK SEO agencies, the information on this company’s blog is easy to digest and worth its weight in gold.
Want to learn more about lead management? Vertical Leap can help. What about brushing up on industry news? Again, Vertical Leap has you covered with one of the best content marketing blogs. Plus, they have dogs in their office sometimes. How can you not get behind that?!
8. Word to the Wise + wiseWords
I’m someone who loves most things having to do with digital marketing. When it comes to email marketing, for whatever reason, I’m always falling over my own feet. That changed after I started reading Word to the Wise’s blog. This company is made up of email marketing legends and some of the sharpest minds in the marketing industry.
Word to the Wise is one of the best content marketing blogs because covers lots of topics including email best practices (required reading for any company with an email list), machine learning, spam, and much more. If you’re new to content marketing, some of the topics on this website might seem to be a little much to understand.
But if you understand the basics of content marketing and want to jump into the latest trends in data-driven marketing, check out Word to the Wise.
I also mentioned wiseWords because this is more of a step-by-step guide to everything related to emails. And, as both new and senior marketers knows, the popularity of emails aren’t going away anytime soon.
9. Conversation Agent
If you’re looking for a look at the more technical side of content marketing (and a lot of other great topics), check out Conversation Agent. Valeria Maltoni, the founder of Conversation Agent, has been covering anything and everything in the world of tech and business since 2006.
You might know her from her appearances in Newsweek, Inc., Advertising Age, and Fast Company.
When I need advice to help my business re-pivot, I’ve found a wealth of information that’s helped me out many times. Pretty much any time I need advice, I go here. If you need help navigating the complicated business world, I recommend you check out this pick for one of the best content marketing blogs.
A few of my favorite articles from this website are: Mastering the Art of Persuasion and How to Practice a Culture of Innovation.
10. Social Media Explorer
Don’t let the name fool, you’ll find out about much more than social media from visiting this website. Social Media Explorer is far and away a leader in this industry. And, once you visit this company’s blog, it’s easy to see why.
If an expert could write a book on digital marketing, I’d say the minds at Social Media Explorer could write a few encyclopedias on this subject. I’ve gained a ton of valuable insights from Social Media Explorer about social media, working through a pandemic, and so much more.
Seriously, you might be in the wrong industry if you can’t find something here of value.
11. Duct Tape Marketing
I seriously love the culture and values of this company. The idea behind this company’s name came when thinking about the most valuable tool in a toolbox. What is it? Duct tape, of course. What I like so much about this company is the idea that marketing doesn’t have to be expensive.
I’ve gasped like I saw a ghost when I’ve seen how expensive some companies in this industry are. You won’t get that with Duct Tape Marketing. The belief of this company is that businesses shouldn’t have to pay out the wazoo to market their companies, something I fully support!
By this point, you might be like “there’s no way I’m bookmarking another blog to read, dude.” I get that. Don’t worry, Duct Tape Marketing provides most of its content in audio form (podcasts).
12. David Meerman Scott
Another legendary name in the world of marketing, David Meerman Scott is another incredible blog to check out. This blog is a goldmine of content for all things related to marketing. However, I want to specifically mention all of David Meerman Scott’s topics about virtual work and events.
Something else I love about this blog is the way that Scott is able to take topics and turn them into, you know, a language that isn’t boring. There are far too many people in this industry that can’t grasp this important concept of content creation, keep things interesting.
Whether you’re new to content marketing or not, you’ll find plenty of amazing content to sink your teeth into here.
13. {Grow}
Founded by Mark Schaefer, {grow} is one of the best content marketing blogs by combining marketing, technology, and the human condition in a way that will have you reading post after post. The mind behind this company knows that digital marketing moves fast.
To keep up with such a fast-moving world, you need help from experts. Fortunately, you can find expert information and up-to-the-minute news about many digital marketing topics by visiting {grow}.
Don’t miss their article on nostalgia marketing, something I’ve seen making a huge comeback.
14. Portent
In the world of marketing, it’s always good to have guides to follow. I’m a huge fan of breaking things down step by step. This is one (of many) reasons why I love Portent. Based out of Seattle, this company has been helping other businesses with SEO, PPC, social media content, and other services.
If you’re having trouble with anything related to marketing, check out Portent’s blog. Chances are, you’ll probably find a guide that will solve your problem. I also love the design of this blog, with so many topics, the layout is easy to navigate and get what you’re looking for.
15. DreamGrow
You don’t have to look far in the marketing industry to see lots of people and brands with products or services to sell. With so many things coming out, it’s almost impossible to know what’s good, bad, or outdated.
Fortunately, with DreamGrow’s content, you won’t have to wonder which marketing products and services are worth your money. The DreamGrow blog is filled with awesome content, reviewing many popular marketing-related products and services. But, the content doesn’t stop there.
DreamGrow is one of the best content marketing blogs because it has lots of valuable topics and tutorials for succeeding in the world of digital marketing. So, don’t miss out on DreamGrow.
16. Content Marketing Institute
Another inclusion on this list of the best content marketing blogs is Content Marketing Institute. With a dedicated community of over 200,000 marketers, there’s a wealth of information you can find by visiting the website of Content Marketing Institute.
If you’re new to this form of advertising, check out this website’s content marketing essentials. These articles are full of information in a way that’s easy for beginners to understand. However, don’t think that this website only has content marketing tips for newbies.
For instance, I’ve been working in the content marketing industry for almost a decade. And I constantly learn new things by checking out Content Marketing Institute’s blog.
This company’s blog is organized to perfection, letting you easily find helpful content about a ton of topics. You can get help with social media marketing, inbound marketing, creating a content strategy, and about any other topic in the digital marketing world.
17. Copyblogger
Copyblogger is another great resource with many in-depth content marketing articles. This company leads a team of expert digital marketers. Fortunately, it also gives away a ton of information for free on its blog.
While reading Copyblogger’s blog, you can tell that this company knows how to create and manage a content strategy. Since this company also offers SEO services, you can also learn about keyword research, local SEO, and other ways of reaching the top of Google’s search results.
Another reason why I included this website in my list of the best content marketing blogs is for its real-life examples of companies crushing it in the marketing space.
Whether you are just getting started as a content marketer or you’re one of the best at this, I promise you can learn so much more by visiting the previously mentioned blogs. If all of these were around way back when I started creating content, I would probably be a billionaire right now (I’m not).
When you have some time to spare, I highly recommend checking out all of these awesome blogs. There are definitely some of the best content marketing blogs out there. Ready to get started creating content? Don’t miss my recent guide on how to make money online as a writer.
Alex Eagleton is a copywriter and digital marketer passionate about helping companies connect with customers. Throughout the past decade, he’s worked with companies including Referral Rock, Connecteam, and Ramsey Solutions. He’s a versatile writer who understands how to align with companies, truly matching their voices and tones.
When he’s not writing, he enjoys spending time with his dogs, reading, and playing guitar.
You can reach him by emailing alex@contentmarketinglife.com.