As we remain in the digital age, social media continues to increase rapidly. While most people use social media for entertainment reasons, companies often use these platforms for marketing purposes.
With technology changing at such a rapid rate, being unsure of how to reach audiences on social media is understandable. If you’re wondering what marketing tactics work on social media in 2024, you’re at the right place.
What’s better than learning from Content Marketing Life, led by a marketer with a decade of experience? When Content Marketing Life powers up by creating content with Yoroflow!
Let Content Marketing Life and Yoroflow explain what social media marketing is, its benefits, and eight social media marketing strategies for unreal results.
Table of Contents
What Is Social Media Marketing?
Social media marketing is the process of using social media platforms for marketing purposes. Many companies enjoy using social media to market companies because they are no-code platforms, meaning they don’t require coding knowledge to use. As someone who couldn’t wrap his head around coding, I’m definitely thankful for any no-code platform.
Tools used for marketing through social media can provide a wealth of automated and time-saving features. As marketers use these tools, they enable these individuals to work faster and more effectively.
Why Social Media Marketing Is Beneficial
Can Reduce Marketing Expenses
With most social media platforms being mostly free-to-use, TikTok, Facebook, X, and others provide little to no financial risks for companies. That said, paid advertising on social media platforms also exists. A social media marketing approach can reach a maximum number of targeted audiences with minimal expenses.
Massively Popular
Social media marketing strategies enable companies to easily send regular, short-format updates that can reach targeted audiences in an instant. Plus, these platforms also enable near-instant chat among companies and their customers.
Boosts Brand Awareness
With social media’s wave of popularity throughout the world, these services and platforms can establish and increase brand awareness. Chances are, when you think of massively popular companies such as Apple or Nike, you instantly picture the logos and products these businesses offer.
Am I saying that following social media marketing strategies will make your company the next Apple or Nike? Not quite. But social media does enable brand awareness on a smaller, local scale.
Social Media Marketing Strategies for Achieving Success
Even though social media is often a successful marketing approach, it’s still easy to make mistakes. Avoid derailing your campaigns by following these strategies to achieve success.
1. Identify Targeted Customers
A major aspect of any social media marketing strategy is the audience you’re marketing to. You can do this by classifying segments of your current or potential customer base into targeted audiences. Where can you find targeted audiences? On social media, of course!
Check out your company’s followers after reading this post. With a little time and option adjusting, you’ll be amazed at how effectively your company can segment its audiences and find targeted customers.
2. Use Many Platforms
You probably don’t need me to tell you that many social media platforms exist. However, more often than not, I’m still surprised to see how often a company’s Google My Business page or website doesn’t have connected social media websites (or websites in general, but that’s another story).
Attract all groups of audiences by finding and using many social media platforms. With enough time and posting, your business will begin to find and hone bigger audiences on some social media platforms over other ones.
Where should your business start? Make sure your company has active accounts on the following social media platforms:
- TikTok
- X
- YouTube
3. Start Live Streaming
Streaming is here to stay. Research found that people in the United States streamed 21 million years of content in 2023. If you don’t want your business to miss out on streaming audiences, why not begin live streaming?
Sure, you’re unlikely to start out big with live streaming on social media (unless your brand has an established audience). But give it time. Every streamer had to start somewhere, right? Use live streaming for question-and-answer sessions, product/service demos, or company updates.
4. Try Influencer Marketing
One of the most popular social media marketing strategies is influencer marketing. This type of marketing essentially involves a person or brand with a large following sharing content about a company’s product or services.
An example of influencer marketing would be a company that sells video game controllers partnering with a YouTuber with a popular gaming channel. This company pays the YouTuber. The YouTuber creates an ad about said product.
5. Keep an Eye on How Posts Perform
Set-it-and-forget-it social media marketing strategies sound nice in a webinar or an eye-catching online ad. The truth is, in most cases, push-button solutions don’t always work. The same rule applies to social media.
Consistently posting content on social media is great for marketing purposes. But it’s only half the battle. Whether you or an employee does this, make sure someone is monitoring how your social media posts perform. You can also access this information from most social media platform’s analytics sections.
When you find out what types of posts create the most engagement, narrow your focus on continuing to post similar content.
6. Listen To Feedback
Social media platforms are where people post comments and feedback about companies, products, and services (among other subjects). But is your company listening?
As your company continues growing, keep an eye on social media through searches about your company and its offers. The feedback that’s already floating around the internet might be incredibly valuable!
7. Mix It Up Content-Wise
The beauty of most social media platforms is that they enable brands to share blog posts, videos, images, articles, webinars, and more. This is great because people have different tastes.
Your brand’s audience might have a large share of people who like catching up with a company by reading articles. Others will enjoy watching quick update videos. Having a variety of content can attract different groups of audiences.
Social media marketing strategies are essential for companies wanting to reach targeted audiences. But achieving this goal isn’t as simple as creating an account and sharing a few memes. Use the social media marketing strategies above to achieve measurable and real success on social platforms.
Content Marketing Life is a small business providing content marketing services to companies worldwide. Alex Eagleton is the person behind this business, using his 10 years of content marketing, copywriting, and SEO experience to deliver unbeatable results for companies.
Yoroflow is a popular digital process automation platform. This platform provides an end-to-end workflow automation solution for SMEs and enterprises. Since Yoroflow requires no coding, it’s easy to use while being an incredibly effective platform for managing work.
Alex Eagleton is a copywriter and digital marketer passionate about helping companies connect with customers. Throughout the past decade, he’s worked with companies including Referral Rock, Connecteam, and Ramsey Solutions. He’s a versatile writer who understands how to align with companies, truly matching their voices and tones.
When he’s not writing, he enjoys spending time with his dogs, reading, and playing guitar.
You can reach him by emailing alex@contentmarketinglife.com.