As anyone (especially me) can tell you, digital marketing can get quite complicated. What worked five, three, or even one year ago might not be working now.
And there’s nothing more heartbreaking to a digital marketer than seeing their rankings and traffic drop.
If you’re getting frustrated with or about to throw in the towel on digital marketing, maybe it’s time for a little re-education from some of the best digital marketing books.
The Best Books on Digital Marketing in 2021
I’m a firm believer that there’s nothing you can’t learn. I’m also a big supporter that it’s a good idea to learn from people who have already accomplished what you’re trying to do.
Let’s get right into this list of the best books on digital marketing.
1. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content
An essential part of any digital marketing strategy is having content. If you’re like me when I first got started in digital marketing, you might be thinking: “I’m not a writer!” or “I don’t write books, what am I doing trying to create content?”
I’ve had those questions run through my mind in the early days of my marketing career. I didn’t have a writing degree from a prestigious university. I was never on any New York Times bestseller list.
The good news is that, as the title of this book implies, everyone writes! This is a lesson you’ll soon learn in the mind-blowing book from Ann Handley. She breaks down content marketing-related topics into something that’s easy to understand.
Best of all, this book is like having something that encourages you to start taking ideas from your mind and turning them into content that converts. I wish I had this book in my life when I started writing!
2. What Customers Crave
As you work on your digital marketing ventures, you’ll find countless sources that speak to the importance of knowing your customers. Understanding your customers is something that most companies think they know how to do.
The truth is that few businesses truly know what their customers want. If you don’t want to be one of those companies, check out What Customers Crave by Nicholas J. Webb.
This book isn’t hundreds of pages on theory and fluff. Instead, it’s jam-packed with actionable steps and in-depth explanations of marketing tools you can use to learn what your customers want.
I specifically loved the part in this book about learning what your customers hate. Trust me, this section of What Customers Want is worth the price of admission.
3. The 1-Page Marketing Plan
Do you think that learning about marketing can be a little… complicated? I agree, which is why I enjoyed The 1-Page Marketing Plan so much. This book by Allan Dib effectively simplifies how companies can get new customers, stand out from the competition, and make more money.
The goal of this book is for readers to stop doing what the author refers to as “random action marketing.” I think we’re all guilty of random action marketing from time to time. This is otherwise referred to as throwing lots of “stuff” at a wall in the hopes that something will stick.
4. Digital Marketing for Dummies
Another great book for marketers to check out is Digital Marketing for Dummies. This isn’t the author trying to be mean, the for Dummies series of books have been around for decades. And, no, you don’t have to be completely new to digital marketing to gain lots of usable information from this book.
I gave this book a read a few months ago and was blown away from everything I learned. What I’ve always loved about this series of books is how well they categorize everything. If you don’t have time to read this book’s 368 pages, it’s easy to find a section and learn what you need without spending lots of time.
This book also comes with downloadable tools, tactics, and everything else you need to get better digital marketing results in 2021 and beyond.
There you have it, four incredibly useful digital marketing books. You don’t have to check out all of these top digital marketing books, but adding one or two to your arsenal should bring you excellent results. For more information on how to become a better digital marketer, check out the wealth of topics I publish at Content Marketing Life.