It’s understandable to have a few questions about how content marketing drives sales. I’ve been asked this question many times, so I thought it would be helpful to include several ways that content marketing directly affects a sales department. It can be a pretty cool relationship and one that can vastly improve your company.
Time to Learn How Content Marketing Drives Sales
Alright, let’s get started with how content marketing drives sales. These three ways are the main reasons why content marketing can have a major positive affect on your company’s sales efforts. By learning these three tips, you’ll have a much better understanding of how content marketing can help boost the performance of your sales team.
1. Having a Meeting of the Minds
There’s something great when two departments (or more) within a company start collaborating. This situation can result in amazing outcomes for an entire business. With that in mind, it’s time to think about setting up a meeting between your sales and content marketing department.
When these teams meet, the content marketing team gets a first-hand look at your sales team. This includes challenges they might be facing or questions they’re getting from customers.
Wouldn’t it be great if your company’s content marketer or marketing team could create an entire page of content that answers these questions with the help of your salespeople?
A content marketer can also learn about sales-related issues, research them, and help out your team. Why not take a different approach to teaching your sales team instead of traditional training like every other business?
2. Who Doesn’t Love a Great Story?
Quick, think of your favorite television show.
I’m betting one reason why you chose this show is because of its story. Oftentimes, what separates a good or bad television show is how it does this. With that in mind, your company can utilize content marketing to tell its story.
Best of all, you’re in full control of this. You can tell the public about the challenges your business has overcome or accomplishments you’re proud of. It’s also a great place to write about your company’s mission, culture, and values.
3. A Great Way to Boost Website Traffic
At the end of the day, every business owner just wants to hear the phone ringing more. Or that the website visits are increasing. Or more sales. I’m sure you get the idea. Something that shows him or her that things within this company are improving.
Fortunately, content marketing is a great way to do this. Whether you have a website that:
- Has no traffic
- Is just starting out
- Or already has lots of visitors
Regardless of the situation, content marketing can improve things. If you’re struggling to gain web visitors, your website’s lack of content might be the problem.
What about if you have no idea what would make compelling content for your company’s website. Don’t worry, we can take care of that. What about if you do have plenty of ideas but need someone to help get them onto a website? You guessed it, we do that too.
There you have it, three awesome ways that content marketing drives sales. If you want to know more about content marketing, don’t miss our recent post about content marketing tips for small businesses. Also, make sure to visit Content Marketing Life’s social media pages and leave a like or comment about what you would like to see me cover next.