Nowadays, you can’t look at a marketing website for more than a few minutes before you see something about branding. When it comes to your business, branding is incredibly important. Effective branding gives your business personality. It can also help you resonate more with consumers and other businesses.

If you want to learn more about how to do this, why not check out the best branding books? Here is a closer look at best books on branding you need to start reading in 2021.

1. Brand Gap: How to Bridge the Distance Between Business Strategy and Design

The Brand Gap cover

To fully understand the impact of branding on your business, you’ll want to check out a new book from Marty Neumeier. In his recent book, The Brand Gap, Neumeier effectively explains the importance of branding in a book that’s easy to understand.

Neumeier’s writing style reels you in and keeps you wanting to turn more pages. In this book, you’ll see how your company’s branding gives you a competitive edge, the impact of design in branding, and how to test new branding ideas without spending a fortune. It also comes with a 220-word brand glossary for quick reference.

2. Designing Brand Identity

designing brand identity

I understand that some people enjoy reading lengthy books filled with pages of text. Other people prefer their information to come in a more visual format. If you’re the latter, think about picking up a copy of Designing Brand Identity. This book breaks down everything you need to know about branding in three separate sections.

In the first section of this book, you’ll learn the basics of branding. If you consider yourself brand-savvy, be aware that you might learn quite a bit in this section. The second section helps give your company a universal and proven way to start effectively branding your company. In the final section of this book, it goes over branding best practices. This section is where your company receives actionable ideas it can start using right now to improve its branding.

Designing Brand Identity features stunning illustrations, over 50 case studies, and 400 powerful branding quotes. If you want a book full of great visuals and helpful information, check out Designing Brand Identity.

3. Power Branding

You don’t have to spend much time reading Content Marketing Life’s blog to know that I’m a huge fan of learning from the best. Chances are, these people or companies spent countless amounts of time and money to find what works. If you share this belief, you’ll want to get a copy of Power Branding: Leveraging the Success of the World’s Best Brands by Steve McKee.

When it comes to effective branding, Steve McKee is one of the best minds in the business. He’s the owner of McKee Wallwork & Company, a marketing firm that partners with some of the world’s most popular brands. Throughout his life, McKee has given speeches for countless companies around the world.

In Power Branding, you’ll learn how branding separates great companies that gain popularity from others that never seem to get their feet off the ground. This book does a great job of using real-life companies as examples of why branding is and will always be here to stay.

4. Identity Designed


If you’re a designer that’s looking for branding ideas and tips, check out Identity Designed. This is a book that’s better for those looking for visual tips surrounding brand design and other similar factors. Still, content writers and other people involved in branding should gain valuable insights from this book.

Identity Designed goes over branding best practices, invoicing, acquiring clients, and much more.

There you have it, a look at a few popular branding books. I’ve read each of these titles and would absolutely recommend each of them. If you want more tips for branding and content marketing, visit