One study found that there are 4.57 billion internet users throughout the world. If you want to reach such a large group of people, you’ll need to have a content marketing strategy. When it comes to having a financial content marketing strategy, it’s understandable to want some help. Fortunately, I’ve got some helpful tips for your financial firm to get its content marketing campaign off the ground.
Let’s not waste any time and get started with these tips. By following these tips, you’ll have a financial content marketing strategy that amazes your customers and gets your competition jealous of your firm’s results.
1. No complicated terms
One of the most important keys to having a successful financial content marketing plan is speaking to your audience. As you begin preparing your first pieces of content, try to watch out for any jargon. It’s great that you’re excited about bears, bulls, and commodities. Just make sure that you’re explaining anything that a new customer might not know.
When it comes to learning about finances, some people want to dip their toes into this pool rather than dive in. So, it’s a good idea to make sure you have shorter topics for people that just need a quick question answered.
2. Create calculators for your website
Most people in the financial industry love working with numbers, which sometimes involves doing lots of math. I hate to break it to you, but most of your customers hate doing math. To put it another way, most everyone in the world doesn’t enjoy doing math equations.
How can people not liking math play into your financial content marketing strategy? By including calculators for your customers and readers that takes the work out of planning their financial futures. It might seem like a simple gesture but it can be effective.
For more information as to how this can be successful, look at SoFi as an example. This company’s website has a wide range of calculators for visitors to use. By helping out its users and making things simple, they have a network of thousands of visitors each week. If you do this, your financial firm’s website could start seeing a boom in traffic.
3. Choose topics that matter
For most people, finances stress them out. I mean, there’s a reason why so many marriages end in divorce due to financial problems. When you’re thinking of topics to write about for your financial firm’s website, choose ones that matter to them.
To come up with ideas, take a moment to think about questions you commonly answer. Most likely, you can already hear the customers asking you these questions in your head. If 10 out of the 40 people you help in a day are asking the same question, it’s likely that many more others need answers to this same question.
Whether you’re taking care of content marketing for a small business or large financial corporation, topic selection is crucial to the success of your marketing campaigns. If you need more help, here are a list of potential topics to get you started:
- Financial planning in your 30s/40s/50s/etc
- What are the best ways to invest my money?
- What’s the difference between financial term A and term B?
- Why should I partner with a financial advisor?
4. Mix things up with images, video, and infographics
While you might enjoy reading lots of text throughout a typical day, the average person needs to mix things up. With that in mind, make sure that you’re breaking up chunks of content with images, videos, and infographics.
I’m sure you know what images and videos are. However, you might be unaware of what infographics are. They are an awesome way to break up lots of content into one large image. You’ve probably seen one before and got some knowledge from it.
5. Launch a Podcast
It’s easy to think that all of the content you create has to be text-based. Fortunately, that’s not true. You can start attracting more people to your financial business by launching a podcast.
In the past, it wasn’t always easy to set up a podcast. With that said, it’s now much easier than ever before to launch a podcast about almost any topic.
Since we’re talking about financial content marketing, you already have a topic. You don’t need to have hours of content to talk about or a list of guests to interview. As many podcasters will tell you, the key to success in this industry is getting started.
It’s always important to create a quality product. But don’t let fear of failure stop you from getting your first few podcast episodes under your belt.
6. Create Lots of Long-Form Content
Understandably, most people feel that their finances are extremely important. After all, what can you do in life if you don’t have your finances in check? Considering that, most of your readers will be looking for long-form content.
To put it another way, long-form content provides in-depth knowledge about a topic. Generally, long-form content would take someone at least five minutes or more to read.
You can have the easiest time creating this type of content by thinking about topics that require lots of explanation. By creating a nice table of content and including visuals with your content, it’s easy to make something long-form that everyone will find useful.
7. Re-Purpose Content You Already Have
Chances are, your financial firm already has content. Fortunately, you can do what’s known as re-purposing content to have even more success with your firm’s marketing efforts.
A few popular ways to re-purpose content are:
- Turning blog posts into videos
- Taking text-based content and making it into a podcast
- Creating infographics from text
There are many great ways to re-purpose your content and make it fresh for a new audience.
In closing, content marketing for financial companies doesn’t have to be boring. If you’re not taking part of some type of content marketing plan, now is the time to start. Before you get started, it’s understandable if you want to do a bit more research. If you’ve got the time, head back to Content Marketing Life’s homepage for all kinds of tips and strategies.