As any company knows, it can take a lot of time and effort to start out in the world of content marketing. If you need an easier solution, consider using the best digital content distribution platforms.
With that said, there are many types of content platforms available. So, how do you choose the best content distribution platforms? In this post, you’ll learn about 50 of the best places to post your content.
Table of Contents
Types of digital content distribution platforms
There are three types of content distribution platforms. Gaining a better understanding of how these platforms differ from each other is important. By learning about this, you can decide the best path forward for your company. It’s also a great way to learn more about effective content marketing distribution.
Owned media: blogs and content on hosted platforms
The first way to distribute content is through owned media. This type of media is through any distribution channels you already own. A few examples of owned media are your website or a content distribution platform like Medium.
With owned media, you have complete control over the type of content you distribute. These websites are often great for getting your content ranked well in search engines.
Earned media: forums and other online communities
If you need more eyes on the content you’re creating, it’s worth learning about earned media. Examples of earned media are websites like Reddit or Quora. Instead of owning this digital content distribution platform, you share it with other users and groups.
If you’re creating high-quality content, things should go smoothly for you on these platforms. However, pushing lots of content that only serves to fill promotional purposes could catch backlash.
Paid media: native advertising and content discovery
You might also benefit from distributing paid content by using digital content distribution platforms. As you can likely imagine, paid media channels are those involving your company paying to use another company’s distribution network. Through these channels, you can display content that’s able to reach large audiences. Best of all, you’re not wanting for it to rank as you would with an organic search engine optimization method.
Considering that these content marketing channels cost money to participate in, it’s best to save your best pieces of content for them. It’s also a good idea to spend a little time researching which paid media channels are the best fit for your business. You don’t want to waste money trying to promote your content.
Owned, paid, and earned media: social media
Some of the best digital content distribution platforms will combine owned, paid, and earned media together. One of the best ways to benefit from this combined approach is by checking out some of the most popular social media platforms. Websites like Facebook, LinkedIn, Instagram, Pinterest, Snapchat, and others are all great ways to get your content in front of large audiences.
The top-rated digital content distribution platforms
With so many digital content distribution platforms out there, you’ll find many ways to distribute your content. With that said, we thought it would be helpful to organize the platforms into three groups: social media, paid, and niche platforms. In each section, you’re sure to find many great content distribution solutions to get your company in front of the right audience.
Social media platforms
If you want to get your company’s name out there, distributing content through social media platforms is a great way to achieve this goal. Here is a closer look at the best social platforms for sharing your company’s content.
1. Instagram
If you want to start sharing photos and videos, Instagram is a great social media networking platform. On Instagram, you can share your company’s creativity with the world. By using some of Instagram’s most popular hashtags, your content will be in front of many people.
One of my favorite ways to get the growth ball rolling on this content marketing website is through direct messages. This doesn’t mean spamming every account you come across. Instead, send a DM to someone with a sizable follower count in a niche that’s similar to the one you’re operating in. Next, simply ask them if they would shout out your page in exchange for a shout-out from your account.
2. Pinterest
Pinterest is another popular digital content distribution platform to consider using. This social media app uses image sharing to organize and collect content throughout the internet. Typically, Pinterest is a popular place for sharing recipes, fashion trends, home decor ideas, and similar types of content. When you share a piece of content on Pinterest, it’s known as a “Pin.”
3. Vimeo
If you want to share videos that you create, Vimeo is a great way to do it. This video-sharing website allows its users to upload videos and stream content. While Vimeo doesn’t have as large of a user base as YouTube, it shouldn’t get discounted as a digital content distribution platform.
What’s also cool about Vimeo is that it’s a great content distribution platform for synchronizing your posted videos to your social media pages.
4. Snapchat
Snapchat is an often underutilized way to distribute content. Instead of a traditional social media website, Snapchat is an app you can use to send and receive multimedia messages. With the use of a phone or tablet, you can instantly start creating and sharing short videos (or snaps) to your followers.
Here’s a quick tip about Snapchat. Use this app’s Discover tab to find other accounts you can start following and sharing content with.
5. YouTube
One of the top names in content distribution remains YouTube. With over 2 billion monthly users, YouTube is one of the most popular social media websites in the world. As you likely know, YouTube is primarily a video-sharing website. This means that you’ll need to post videos to get the best results on this platform.
And, considering how popular YouTube is, you’ll want to focus on more than just posting occasional video content. Make sure to engage with your audience by encouraging them to like, comment, and subscribe to your channel. You can further drive engagement by replying and liking comments your videos receive.
6. Udemy
If you consider yourself quite knowledgeable on certain subjects, you should consider posting your content on Udemy. This website is all about online learning, letting anyone who’s interested learn about a wide range of topics.
You can create and distribute your content by creating a new Udemy course. After doing this, you might soon find yourself as an authority with just one piece of content.
7. LinkedIn
LinkedIn is a popular social media website that’s primarily for those in the B2B (business-to-business) industry. It’s also one of the best content marketing websites for those in the B2B niche. However, you don’t have to only market to other companies to benefit from sharing content on LinkedIn. On LinkedIn, you can use this website’s built-in digital content distribution platform to create new content or repurpose something you’ve previously written.
8. Steemit
While it doesn’t have the big-name relevancy of other networks, Steemit is a fantastic place to promote your content. This social network platform pays its users to create and share content. Instead of traditional payments, Steemit compensates its creators with Steem blockchain.
If you’re looking for a way to hop onto the cryptocurrency bandwagon, posting content on Steemit can be a great way to do it.
9. Reddit
One of the most popular community-based websites is Reddit. This website is made up of many subreddits or groups. What separates Reddit from similar digital content distribution platforms is that users use a system of upvotes and downvotes to decide the popularity of its content. Reddit allows you to share text-based posts, links, images, gifs, and videos.
If you have quality content that you feel Reddit will benefit from, create a post in the right subreddits and see what happens. Should your shared content be met with a favorable response, you could find yourself winding up on this website’s front page!
10. Twitter
Twitter is a social media website that combines news sharing and social networking. On Twitter, its users can send messages at or under 280 characters. Because of that, Twitter isn’t the best place to share your long-form blog posts. Many celebrities flock to this digital content distribution platform to share quick status updates with their followers.
11. Mix
Mix is a platform that’s all about content discovery. This platform’s users share content through Mix that they want others to see. Using its own algorithm, Mix begins to learn what you like and share content that’s similar to your interests. To stand out as you promote your content on this platform, start collections with long-tail keywords. You might see a noticeable boost around naming collections based on terms that people are already searching for.
12. Pocket
If you’re a Firefox user, you’ve probably heard about Pocket. In case you didn’t know, this digital content distribution platform is from the Firefox Development team. It’s a way for people around the Internet to collect and share their favorite content. And, it’s definitely a platform that you should check out.
13. StackExchange
Another popular question-and-answer website is StackExchange. Instead of general questions, this community is more focused on people who are passionate about a particular topic. On StackExchange, you’ll find a wide range of communities devoted to all sorts of things. Just make sure you’re offering genuine help while you promote your content here.
Create a StackExchange Account
14. Flipboard
Operating in a similar manner to Pinterest, Flipboard is another popular social platform. This website organizes contents into flipboards. To get started here, gather any content you have into groups. You can then take this grouped content and begin creating digital magazines on Flipboard.
15. Quora
Depending on how old you are, you might remember when the now-defunct Yahoo Answers was everyone’s favorite place to ask and answer questions. Unfortunately, as of May 4th, 2021, Yahoo Answers is no more. One website that’s quickly taking over as the main place to ask questions is Quora.
Quora has hundreds of topics and sub-topics. If you’re trying to distribute your company’s content, start providing genuine and helpful answers to questions asked by the Quora community. The next time you answer someone’s question, source a relevant article from your website.
16. Facebook Groups
Regardless of how you personally feel about this social media network, it’s hard to deny its popularity. Research shows that over 2.7 billion people use Facebook monthly. If someone wants to talk about anything, most people go to Facebook to do it.
So, what does this have to do with choosing Facebook as a digital content distribution platform? Because what you post here is likely to be seen by lots of people. To get the most exposure to your content, check out Facebook Groups.
When you get started, you don’t want to just start blasting out links left and right. Instead, join groups and learn about them. What are they looking for? Create some content around these topics and begin sharing them gradually. Think one submission every week or other week.
If you want to spend a little money for faster results than what an organic search and groups offer, you might consider checking out Facebook Ads.
Create a Facebook Groups Account
Paid content and delivery platforms
If you don’t want to wait for organic results, you might consider checking out paid digital content distribution platforms. With a little wiggle room in your budget, you might get great results from these paid media websites.
17. Google Ads
The biggest name in paid advertising remains Google Ads. Google Ads is a paid digital content distribution platform that allows you to advertise your company through display ads, product listings, videos, and mobile application advertisements. You’ll also be joining the world’s largest advertising network that’s capable of advertising to over 90% of websites on the internet.
Before you get started with Google Ads, you’ll need to set up a Google account if you don’t already have one. Next, you can begin searching for terms that you want to create advertisements around. You’ll also need to set up a bid amount, which is how much money you’ll spend when someone clicks through on your ad.
18. Oauth
When discussing major search engines and websites, quite a few people still use Yahoo to find the content they’re looking for. If you want to market your website to these people, you’ll need to check out Oauth. Yahoo owns Oauth, which means that joining it allows you to run paid display advertisements on this network.
Through an ad campaign on Oauth, you can start having your company’s advertisements appear on websites like Tumblr, Huffington Post, and TechCrunch.
19. Amazon
Amazon’s ad network is a great place to advertise if you have any products listed on this massive e-commerce website. This platform is an excellent way to promote your company’s books and any other products you might have.
Once you have keywords you’re after, set up your advertising bid budget, and you’ll be ready to get started with this form of paid media.
20. Microsoft Advertising (formerly Bing Ads)
Much like Google Ads, Microsoft Advertising is another way to get your website and its content in front of people. You might wonder what’s the point of advertising somewhere with less traffic than Google? Because of there being generally less traffic on Microsoft Advertising, you can usually get lower rates when paying for ad space on Bing.
21. Facebook Sponsored Posts
Facebook has many ways for people to promote both free and paid content. If you’re after an excellent way to utilize paid advertising, it’s worth learning more about Facebook ads.
If you’re even an occasional Facebook user, you’ve likely seen sponsored posts on social media. You can use Facebook Ads to boost posts you’ve made on this platform. There are also video advertisements, which tend to do well on Facebook. You can also create a Facebook ad that’s designed to drive clicks to your company’s website. Your options are almost limitless with this form of sponsored content.
22. Promoted Tweets
No list of paid advertisements on social media would be complete without mentioning Twitter Ads. Much like other social media platforms, Twitter Ads is a great way to create sponsored content for people and companies with similar interests to yours.
One great tip for success on this digital content distribution platform is to find followers based on your competitors. Pull up your competitors’ accounts and see who follows them. Chances are, you’ll soon have a great list of accounts likely to be interested in your company’s products or services.
23. Pinterest’s Paid Advertisements
Pinterest is one of many incredibly popular social media platforms. With it being so popular, it can be tough for companies to get their content in front of many Pinterest visitors. For a solution to this problem, give Pinterest Ads a try.
After you create an ad on Pinterest, it will look like any other normal pin. However, because it’s a paid advertisement, your pins will receive prominent placement on this website. A helpful tip to make your ads stand out on this platform is to make them tall instead of wide. This formatting helps ensure that your advertisements look great on mobile devices.
Create Your First Pinterest Ad
24. Snapchat Paid Ads
Snapchat is another social media company that allows its customers to create both free and paid media advertisements. If you’ve had some success on Snapchat, or are curious to see what results this platform would bring, consider creating a paid Snapchat ad.
To get started on Snapchat, you’ll use its targeting system to reach people on this social media platform based on their interests and online behaviors. What’s great about Snapchat ads is how targeted an audience you can market your company to.
25. Quora Ads
For a more authoritative approach to marketing, Quora ads has a lot to offer. As mentioned earlier, Quora is a website that allows people to ask and answer questions about many topics. With Quora’s ad system, you can target people who need answers to a certain question. If you have content prepared to answer these questions, using Quora Ads can bring serious traffic to your landing page.
26. Taboola
Taboola is another incredibly popular way to utilize native advertising. If you’re accepted to run ads on Taboola, your advertisements can start showing up on some of the Internet’s most popular websites. A few of these websites are Business Insider, TMZ, Daily Mail, NBC, and many others.
27. LinkedIn Sponsored Updates
LinkedIn’s ad program is helpful for getting your content in front of those in the B2B space. One of the best ways to achieve success on this social media platform is with sponsored updates. These updates can get what you have to say in front of a large target audience.
Another great way to get value from Linkedin’s paid advertising methods is by creating Sponsored InMail. As you know, InMail is Linkedin’s messaging service. Sending a message through this paid method instantly gets your messages in the inboxes of this social media website’s many visitors.
28. Pocket for Sponsors
Many Firefox users know that this web browser displays websites you might be interested in. Firefox delivers such a wide range of content through its Pocket network. If you’re having trouble creating excellent content that naturally gets shared through Pocket, you can utilize Pocket for Sponsors.
29. Outbrain
Outbrain is the company behind another one of the Internet’s most popular content distribution networks. Through this native advertising platform, your company’s ads can start showing up on major websites, including Abc News, Wired, Time, and CNN.
You’ll typically see these types of advertisements appear throughout popular websites with catchy titles designed to get views and traffic. One of Outbrain’s coolest features is Story Sequencing, which retargets content to people who’ve previously clicked on your display ads in the past.
30. YouTube Ads
If your company has video content it wants the world to see, you can obtain great results by using YouTube Ads. This platform is how people place paid advertisements that run before or during YouTube videos. Considering how much traffic is on this website each day, it’s definitely worth creating an advertisement for.
31. Dedicated Emails
One of the best ways to make money online is by having an email list. However, as most people will tell you, building a good email list takes lots of time. Some companies spend years creating an email list that converts.
Fortunately, you don’t have to spend years or even weeks harnessing the power of the perfect email list. Instead, join Dedicated Emails. This service helps you create an email ad and send it to a targeted list of people.
Are you worried about whether or not your email will convert? Fear not; Dedicated Emails often helps out new users by running your messages through the best possible lists of recipients.
32. Sharethrough
Another one of the most popular ways to benefit from native advertising is by partnering up with Sharethrough. This company displays ads from its membership network on popular websites, including Rolling Stone, Mental Floss, and Sports Illustrated. Sharethrough even has a Native Ad Generator that helps you create advertisements that people want to click on.
Create Your Sharethrough Account
33. Vimeo Ads
Another beneficial way to show off your videos is by joining Vimeo Ads. This system doesn’t work quite the same way that YouTube’s advertising network does. Vimeo doesn’t have advertisements play before its videos begin playing.
However, through Vimeo Ads, you can create a brand channel. After doing this, Vimeo will help promote your account’s videos to as large of an audience as possible. Definitely include Vimeo Ads in your video-related digital content distribution platforms.
34. NewsMax
Certain companies will need to target slightly older individuals. If your target audience is in their 40s or 50s, check out NewsMax. This advertising network is an American news corporation. It often displays advertisements that have to do with improving one’s health or finances. To have the most luck distributing your content here, it’s helpful to create news-based articles.
35. ArcaMax
Another network that focuses on delivering content in email newsletters is ArcaMax. This publishing platform sends out newsletters, digital comics, and similar content through its large email network. If you haven’t had success on other previously mentioned platforms, consider giving ArcaMax a try.
36. SEMRush
If you need help distributing and creating content, you’ll want to check out SEMRush. For those who do any type of SEO, you’ve probably seen SEMRush before. While it’s known as a popular keyword research/SEO tool, SEMRush recently launched a content distribution feature.
With SEMRush’s content marketing platform, you get a digital content distribution platform built with this company’s powerful SEO features. If you’re a content creator, this platform is a great way to avoid bouncing from tab to tab or window to window while trying to create an article.
This software helps with giving you more ideas for topics. It’s also great for helping you to add in the right keywords, optimizing your website, and managing your editorial calendar.
Niche media
Other popular digital content platforms to use are those focused on a niche. Think of a niche as one small area of the internet. And, as you can imagine, there are many niches your company or its industry can fit under. Some of my biggest successes have come from posting on many of the niche media platforms below.
37. Quuu Promote
One of the key factors in distributing content is making sure other people see it. With that said, distributing content doesn’t always mean that will happen. If you want a proven way for more people to see your content, check out Quuu Promote.
If you use this service, you simply post your content. Next, users who sign up to view and share your content check it out.
Unfortunately, Quuu Promote isn’t one of the free services on this list. However, I would say Quuu Promote is worth it if you want a guaranteed way to get more views for your company’s content.
38. Medium
Another one of the best content distribution platforms I’m a fan of is Medium. I’ve had numerous times where I publish content on Medium for low to medium competition keywords. Within a week (sometimes a few days), the page I shared on Medium is on the first page of Google. No joke.
What makes Medium one of the best digital content distribution platforms is that you can syndicate posts from your websites. Hint, hint: this means you’re not having to publish new content to get results. Medium is a must if you have published content that isn’t performing as well as you want it to.
Best of all, joining Medium is free! You can also publish owned media on this platform that (because of Medium’s massive authority) tends to rank well in search engines.
39. HARO
Throughout the world, journalists are always looking for content throughout their various distribution channels. Whether they need content as sources or their main stories, HARO exists to help them out. HARO can also be a great way for you to gain more exposure and backlinks.
Once you become a member of this free platform, you’ll receive three emails each day. These emails provide HARO’s members with journalists that need content. In a short amount of time, using HARO can be an amazing way to start gaining more traffic and quality backlinks to your websites. But, act fast on these types of platforms, as most journalists are often under tight deadlines.
40. Slack List
With the recent influx of people working from home, a few companies quickly rose to becoming household names in a matter of months. Considering that, many people now know and regularly use Slack. If you haven’t heard of it, Slack is a business communication platform and one of the best digital content distribution platforms.
You can also use Slack to distribute your content through what’s known as Slack List. Through Slack List, you can distribute content to one or several of Slack’s targeted online communities.
41. Triberr
Triberr is an online platform focused on creating content and sharing it with others. Basically, Triberr members can join various tribes within this community. After joining a tribe, you and other Triberr members share relevant content with your and their respective audiences. While it’s one of the simpler digital content distribution platforms, marketing through Triberr is often effective.
42. BuySellAds
Are you thinking about getting into paid advertising to see what results it can help your company gain? Before you get started, there can be quite the learning curve when it comes to paid advertisements. Because of this, many companies prefer to display their advertisements on BuySellAds.
On BuySellAds, you can have your company’s advertisements show up on a network of high-quality websites devoted to a wide range of niches. Because there are so many niches available through this platform, it should be easy to find great places to advertise your company’s website.
43. Product Hunt
Product Hunt is a great place to get your company’s product in front of more people. This website is a popular destination for all sorts of companies wanting to launch or pre-launch their products. If you are looking for more exposure, Product Hunt also offers free listings. On these types of digital content distribution platforms, software and e-books tend to achieve the most popularity.
44. BrandVoice by Forbes
If you’re a business owner with money set aside for advertising, it’s hard to beat BrandVoice. This service was recently launched by Forbes, one of the most popular websites on the internet. For starting costs of about $50,000 (it’s not cheap), you can get your website and its articles in front of an incredibly large crowd.
The $50,000 cost is understandably enough to make most marketers give this cost a lot of thought. However, if your target audience lines up with Forbes’ readers, and you want to join one of the internet’s best content distribution channels, this could be a great idea.
45. Your local Chamber of Commerce
Sometimes, it’s helpful to get creative when you need a new place to market your company. If this is the case, consider checking out your local Chamber of Commerce. You’ll sometimes find that various commerce chambers are more than willing to promote the websites of one of its members.
To find your local Chamber of Commerce, do a quick Google search and include your city. Within a few moments, you should find your local chamber’s website. While this might seem like a strange digital content distribution platform to choose, it can pay off.
46. Disqus
Disqus is one of the most popular comment tools on the internet. While you’ve likely made a comment on something you read through Disqus. What you might not know is that you can also use Disqus to distribute sponsored content. By using Disqus’ sponsored story feature, you can target readers on thousands of websites.
47. BuzzFeed
Chances are, you’ve heard about BuzzFeed. You might be one of this website’s many regular readers. With that in mind, your company might benefit from using BuzzFeed Advertise. Joining is easy and simple. All you need to do is fill out a short online form. After that, as long as your company’s website is a good fit, you should receive a message from someone on BuzzFeed’s team.
After that, you’ll be on your way to having the help you need to create an ad that converts. You’re also now creating content for one of the best digital content distribution platforms.
Content recommendation engines
It’s also helpful to start using content recommendation engines. Essentially, these websites list content from its advertising partners in prominent locations for readers to check out. While there are several of these websites out there, we’ve highlighted the best ones below.
48. Adblade
Adblade is a great digital content distribution platform to get your articles and posts in front of a large crowd of people. This popular content recommendation engine partners with some of the most popular websites around, including Forbes and Bloomberg.
What makes Adblade stand out from similar platforms is that it targets readers based on their interests. With this type of targeting system, you should be getting lots of leads from Adblade that have a solid level of interest in what your content is about.
49. Zemanta
Zemanta is another popular way to distribute content. Through Zemanta, you can potentially get your company’s content on lots of websites. This is because of Zemanta’s partnerships with other advertising platforms, including Gravity and Adblade.
If you want the most amount of control over your campaigns, Zemanta might not be the best option. However, it is a great choice if you’re more concerned with just getting your content out into the world.
50. Nativo
Nativo is another great digital content distribution platform if you’d rather utilize the power of paying for viewers over clicks. Some companies prefer this method, as it’s helpful for guaranteeing views. If you’re only paying for clicks, you might never receive them. In some cases, using Nativo can improve the performance of your company’s native ads by over 300%!
Creating a digital content distribution plan: the next steps
At this point, you should have a basic understanding of the many ways to distribute content throughout the internet. Now, I’m going to show you how to start forming a content distribution plan. By forming this plan, you’ll begin to instantly start creating and distributing content just like the professionals.
Harness the power of social media first
It’s possible that, at this point, you’re feeling a little overwhelmed with so many places to start posting your content. If you want to “dip your feet” into content distribution, we recommend posting your content on social media.
Build long-term readers from paid advertisements
We’ve learned how effective paid advertising can be for a company. With that said, it’s important that you focus on building long-term readers from your paid audience. Essentially, paying for views or clicks is like renting an audience.
You might get good short-term results, but it’s likely that most of these readers won’t come back to your website. Unless, you utilize methods to keep them coming back for more content. When you get visitors through paid digital content distribution platforms, entice them with free downloadable content or something similar. By doing this, you’re giving away something of value that could lead to gaining more repeat visitors.
Don’t forget to optimize your content
In the past decade, many companies have realized how beneficial content marketing is to keep their businesses growing. Because of that, unless you’re working in an extremely niche industry, you’re going to be competing with lots of other content posters.
But, don’t let that discourage you. If you want a proven way to get your content ahead of your competitors, make sure it’s properly optimized. By writing content that’s optimized for search engines, you’ll have information that’s easy for readers and search engines to find.
Post your content on relevant websites
With so many potential digital content distribution platforms, it’s understandable to want to get started right away. However, instead of rushing into things, it’s always wise to ensure you’re posting content on relevant platforms. If not, you could waste time, money, and energy trying to market to readers that have no interest in what you’re posting.
If you’re distributing videos, make sure to check out other websites besides YouTube
If you’re going to make video content, keep this tip in mind. Many companies post a few videos on their YouTube accounts, leave it at that, and wonder why no one is watching their videos! You must treat video marketing as you would regarding advertising content.
It’s true that YouTube is most likely the best and most popular platform for video-based content. However, you shouldn’t write off other video platforms like Dailymotion and Vimeo. In most cases, you should be able to post the same video on all of these websites. Doing this only takes a few extra minutes and could mean more sales for your company.
Know your audience
Many people and companies that are new to content marketing often start creating lots of content and sending it everywhere. While this can be a decent distribution strategy, it’s better to research your target audience before you begin writing content. If not, you’ll be trying to create content for everyone.
While creating things on digital content distribution platforms for everyone sounds like an easy enough idea, this is almost impossible to pull off. Along the way, your business will also spend as much money and energy that’s available to find the group of people or companies that want what you sell.
Instead of doing that, make things easier on yourself and start looking through data about your customers. Over time, you should begin learning your customer’s age range, ambition, hobbies, occupations, and other relevant information.
With this newfound relevant information, your business can start creating content and ads that appeal to this important group.
Commonly asked questions about distributing content
We wanted to end this complete digital content distribution guide by answering some questions. Over time, we’ve been asked the questions below numerous times by our readers. Chances are, one or all of the following questions about distributing content are on your mind.
Do I have to pay money to distribute my content?
No. However, using paid digital content distribution platforms does have its advantages. One advantage of using paid platforms is that you’re not waiting around for people to possibly see your content. Instead, you get prominent placement because you’re paying for it.
The key to success with paid platforms is posting quality content that is going to entice your readers. You’ll also want to ensure you’re posting content on paid platforms that are worth it. If a paid platform isn’t where your target audience is, it’s best to choose another digital content distribution platform, especially when money gets involved.
How much of your budget should you spend towards content distribution?
One of the best ways to determine how much of your budget to allocate towards distributing content is to look at what other marketers typically spend on it.
Research from McKinsey & Company recently asked marketers how much they spend on content, paid, and other forms of marketing. Their research found that 50% of a company’s marketing budget gets spent on content. After that, 30% of their budgets typically go to paid media. The remaining 20% goes towards other types of marketing.
You don’t have to use this data as a budget allocation rulebook that must get followed to the letter. Instead, take a look at your company’s budget and test out multiple distribution methods by spending a little money at a time. Soon, you’ll find that certain digital content distribution platforms yield better results than others. Take the platforms that work best for your brand and gradually increase how much you spend with them.
What platforms should you use to promote content?
It would be great if we could instantly tell you what platforms will have the biggest impact on your company. However, the best way that you can learn the answer to this important question is by testing out all of the previously mentioned platforms for yourself.
At first, the world of content distribution can seem daunting. However, after a bit of trial and error, you’ll start gaining data about where your content is performing well. We recommend getting started with owned media. As things progress, you can use a little of your company’s funds to start trying out paid digital content distribution platforms.
Thanks for checking out this look at the best digital content distribution platforms. If you enjoyed this article, please consider sharing it with anyone that might find it useful. If you want your company’s content to start making more money, check out this guide on how content marketing drives sales. And, if you need an easier way to create the content you’re distributing, don’t miss this article about my favorite copywriting tools.
Alex Eagleton is a copywriter and digital marketer passionate about helping companies connect with customers. Throughout the past decade, he’s worked with companies including Referral Rock, Connecteam, and Ramsey Solutions. He’s a versatile writer who understands how to align with companies, truly matching their voices and tones.
When he’s not writing, he enjoys spending time with his dogs, reading, and playing guitar.
You can reach him by emailing alex@contentmarketinglife.com.