7 Successful SaaS SEO Strategies to Skyrocket Rankings
Today I’m breaking down SaaS SEO strategies — and no, I’m not throwing random letters at you.
No riddles. No jargon gymnastics.
Just real SEO for Software-as-a-Service (SaaS) companies.
Over the past seven years, the SaaS market is five times larger than it was less than a decade ago. If you want to be a part of this booming industry, things are probably going to be competitive.
And if you want to stand out in this space, SEO can be the edge you actually control.
I’ve been inside SaaS SEO for almost a decade — from scrappy startups to big platforms. This stuff works when you stick with it.
Let’s start with why SaaS companies need SEO in the first place.
Table of Contents
The Benefits of SaaS SEO Strategies
SaaS SEO takes effort. Time. Patience.
But the payoff? Absolutely worth it.
Spend Less Money for Better Results
SaaS teams rarely have unlimited budgets.
SEO solves that.
You don’t pay per click or per impression.
You build assets.
You create content once and let it work for you again and again.
Paid ads are optional. Not mandatory.
Meet Customers at Every Stage of the Funnel
People interact with SaaS brands everywhere — top of funnel, mid funnel, bottom funnel.
Most companies try to “talk to everyone” but end up speaking to no one.
- Want awareness? Publish blog posts, social content, and quick educational pieces.
- Want consideration? Middle-funnel guides, comparison posts, and tutorials.
- Want conversions? Case studies. Demo pages. Feature breakdowns.
Use keywords to match each stage.
Stack the Long-Term Benefits of Continual SEO
Here’s the difference consistency makes:
Company A:
Posts a 350-word blog every few months. No keyword plan. Just vibes.
Company B:
Publishes weekly. Uses keyword research. Builds clusters.
Who wins in 6–12 months?
Company B. Every. Single. Time.
Not because every post ranks.
But because the library grows.
And search engines reward momentum.
Publish consistently or you’re leaving traffic (and money) on the table.
Forming Successful SaaS SEO Strategies
Here’s how to build an actual strategy — not just “post and pray.”
1. Focus on Your Following
Look at the keywords where you already show signs of ranking.
Look at your top social posts.
Look at patterns your audience gravitates toward.
That’s your built-in advantage.
Expand those clusters.
Feed what’s already working.
2. Create Feeler Pages
I learned this the hard way years ago — putting 20 hours into a monster post… only for it to go nowhere.
Feeler pages fix that.
If a keyword is dominated by huge authority sites, don’t jump straight to a 4,000-word masterpiece.
Create a 1,000–1,500 word feeler.
Publish it.
Watch where it lands.
If it cracks the top 50–100?
Good sign. Build it out.
If it doesn’t?
Move on and save yourself pain.
Feeler pages keep you from wasting weeks on dead-end keywords.
3. Start an outreach program
Backlinks matter.
Ignore the “SEO is dead” Twitter gurus.
But outreach takes time and energy — no way around it.
To get powerful links:
- Offer value. Money, content, or both.
- Have patience. This isn’t fast.
- Pitch fresh ideas. Don’t recycle topics they’ve already covered.
- Most SaaS companies barely do outreach at all.
Do it well and you instantly separate yourself.
4. Find Content Gaps
Your competitors don’t think exactly like you.
And that’s good.
Use tools (or manual reviews) to find keywords they rank for but you don’t.
Not every gap is worth pursuing — some companies rank for random junk.
Trust your gut.
Pick only the keywords that make sense for your niche, audience, and offers.
Skip everything else.
Word of advice: Take it from me; not all content gaps are worth pursuing. Some of your competitors suck at SEO. Trying to go after every keyword can lead to confusing Google and your visitors. (two no-nos.)
5. Check out search intents
One keyword. Two completely different content types.
That’s search intent at work.
Before writing anything:
- Google the keyword
- Scan the top results
- Identify the format Google favors
If results are all videos, don’t write a blog.
If results are list posts, don’t write a product page.
Match the intent to save yourself hours of wasted content.
Example: You perform keyword research and see that the keyword “how to use B2B business software” gets a lot of organic traffic. So, you immediately start pumping tons of work and time into a 5,000-word post teaching people how to use B2B business software.
Then, on a whim, you type your keyword of choice into Google and hit the search button. And you see tons of videos taking over the first page of results. The search intent behind this keyword is video-based content, not long-form blog posts.
When you know the search intent of a keyword or keywords before you start writing, you can save yourself a lot of time beginning or continuing your company’s SaaS strategies.
6. Use Topic Clusters to Your Advantage
Big SaaS topics are too competitive for a single page.
Turn them into clusters:
- One pillar page
- Multiple supporting blog posts
- Interlinked together
Clusters build authority and help you compete for bigger terms over time.
7. Create a Spreadsheet for Your Internal Links
But internal links are the SEO power-up most SaaS companies ignore.
Track your internal links:
- What pages you link to
- Anchor text
- Topic clusters
- Gaps in your internal network
Internal links help your users flow through your content — and help Google understand how your site fits together.
Content Marketing Life can form and execute SaaS SEO strategies
SaaS SEO isn’t one big move — it’s a lot of small actions stacked over time. Keyword research. Content gaps. Topic clusters. Outreach. Consistent publishing. When these pieces work together, momentum builds. Rankings start to shift. Traffic compounds. And your content library becomes a real growth engine instead of a random collection of posts.
Whether you’re early-stage or scaling, use these strategies as a framework. Start small, stay consistent, and let your results guide what you do next. SEO rewards the people who keep showing up.
Alex Eagleton is a copywriter and digital marketer with a decade of experience helping companies connect with their audiences. He’s written for brands such as Microsoft, Roku, and Ramsey Solutions, and specializes in creating content that not only informs but drives measurable results. Known for his versatility, Alex adapts seamlessly to different voices and tones, making him a trusted partner for businesses looking to grow through content.
When he’s not writing, he enjoys spending time with his dogs, reading, and playing guitar.
You can reach him by emailing alex@contentmarketinglife.com.
