Creating and carrying out a branding strategy can make or break a startup. Take the recent medical startup Call9. This company differentiated itself with a telehealth strategy of “pay what you feel like paying.” While it was great for patients, saying doctors got mad is an understatement. Unfortunately, Call9 had to shut down in 2019….
Are you confused about how to brand your business? Don’t worry – you’re not alone. When I started working in the digital marketing industry, branding wasn’t even a term people used. Now, I can’t go a single day without hearing or reading about branding tactics. Using the tactics you’re going to read about will help…
Branding – something every company wants to do well. Unfortunately, branding a business the right way isn’t as easy as people think. That’s why there are a ton of branding podcasts out there. If you took at the list of all podcasts with a large and loyal following, you’d still spend hours and hours narrowing…
Nowadays, you can’t look at a marketing website for more than a few minutes before you see something about branding. When it comes to your business, branding is incredibly important. Effective branding gives your business personality. It can also help you resonate more with consumers and other businesses. If you want to learn more about…
There are many ways for a business to receive ratings. If you own a restaurant, you might check up on your company’s Yelp reviews. There are also Google reviews, Facebook reviews, etc. While all of these can be incredibly important, there’s another score you’ll want to keep an eye on: the Net Promoter Score. Do…
If you were thinking about ways to have your company grow, you would probably think of marketing as a way to achieve this goal. However, when your business is marketing itself, who is it trying to reach? Most companies seem to market their businesses to only new customers. It’s not like this strategy isn’t beneficial,…
It takes a lot of things coming together to make a company stand out from its competition. You’ve likely got employees, big plans, and something to sell. So, what else do you need? Brand ambassadors. Let us show how to create a brand ambassador program is and why it’s so important for your company. What…