These days, content is everywhere. Whether it’s from the web, social media, or video, people and companies create content every day. But what happens to your content after you release it to the world? Some companies don’t pay much attention to content from the past. Smart businesses get the most out of what they create…
Blogs are everywhere. WordPress, one of the world’s largest homes for blogs reports its users posting 77 million posts per month! In fact, you’re on my blog right now. Thanks for being here. Just like you found my blog, I’ll teach you how to get your blog noticed. Fortunately, there are many ways to grow…
Are you confused about how to brand your business? Don’t worry – you’re not alone. When I started working in the digital marketing industry, branding wasn’t even a term people used. Now, I can’t go a single day without hearing or reading about branding tactics. Using the tactics you’re going to read about will help…
A lot has changed in the past decade in how companies and people market themselves to each other. One thing that hasn’t changed is the popularity and effectiveness of email marketing campaigns. Email marketing isn’t the only way to reach an audience in 2025, but it’s still one of the most effective ways to do…
Most marketing fails for one simple reason: It focuses on what the business wants — not what the customer needs. A customer-centric marketing strategy flips that. They center every decision, message, product, and touchpoint around the people they serve. And it pays off: customer-centric brands are 60% more profitable than those that aren’t. Here’s how…
Having a solid B2B content marketing strategy is still one of the best ways to reach buyers, influence decisions, and build long-term trust. But the real question isn’t “Should you use content marketing?” — it’s “Are you doing it in a way that actually works in 2026?” A lot of companies say they “do content.”…
If you’re trying to grow a business, the first instinct is usually: Get more new customers. But here’s the twist most companies miss — your most valuable growth channel isn’t out there somewhere. It’s the people already buying from you right now. Those customers are the ones most likely to recommend you, talk about you,…
Everyone in the business world, from internet marketers to CEOs understand the importance of marketing. With that said, there are many types of marketing that your company can start using. Considering that, you might be determining between referral programs vs affiliate programs. When done correctly, both referral marketing and affiliate marketing are great ways to grow…
Without lots of customers, it’s not easy for a business to grow. If you’re facing challenges gaining customers, content marketing can provide the solution you’re looking for. It’s time to learn how to attract new customers to your business with content marketing. And, because you’re here, you’ll learn tips from someone who does this for a living! Let’s take…
So, how does a nonprofit “market” itself to the people it’s trying to help and the people it needs to reach? It sounds simple… until you actually try to do it. Nonprofits juggle programs, volunteers, funding, events — adding “marketing” can feel like asking someone to juggle a chainsaw on top of all that. But…