So, how does a nonprofit “market” itself to the people it’s trying to help and the people it needs to reach? It sounds simple… until you actually try to do it. Nonprofits juggle programs, volunteers, funding, events — adding “marketing” can feel like asking someone to juggle a chainsaw on top of all that. But…
It takes a lot of things coming together to make a company stand out from its competition. You’ve likely got employees, big plans, and something to sell. So, what else do you need? Brand ambassadors. Let us show how to create a brand ambassador program is and why it’s so important for your company. What…
It’s understandable to have a few questions about how content marketing drives sales. I’ve been asked this question many times, so I thought it would be helpful to include several ways that content marketing directly affects a sales department. It can be a pretty cool relationship and one that can vastly improve your company. How…
One study found that there are 4.57 billion internet users throughout the world. If you want to reach such a large group of people, you’ll need to have a content marketing strategy. When it comes to having a financial content marketing strategy, it’s understandable to want some help. Fortunately, I’ve got some helpful tips for your financial firm to…
In my eight years as a content marketer, I’ve been fortunate enough to help lots of companies grow. Some of my favorite memories involve helping a small business win big over their larger competitors. Along the way, I’ve picked up many tips to help improve how your small business approaches content marketing. Let’s take a…
There are lots of marketing types out there. If you’re trying to learn more about content marketing, it’s understandable to have questions. Some of these questions might have to do with comparing content marketing to other types of marketing. Since I receive a lot of questions concerning content marketing vs inbound marketing, I wanted to…