The Best Branding Podcasts to Build a Strong Brand in 2026
Branding — every company wants to nail it, but very few actually do. And because branding is such a broad, emotional, strategic discipline, there are now thousands of branding podcasts promising to teach you how to build a better brand.
Sorting through all of them?
Nightmare.
So I’m saving you the time.
This is a curated list of the best branding podcasts in 2026 — pulled from my own listening habits and top recommendations across leading marketing publications. If you want real insights, smart conversations, and no fluff, start here.
Table of Contents
1. Let’s Talk Branding – One of the All-Time Best Branding Podcasts
Source: Let’s Talk Branding
Hosted by Stef Hamerlinck, Let’s Talk Branding dives deep into how brands are built — from positioning to identity to strategy. Stef brings on designers, founders, strategists, and researchers to explore what makes brands grow.
An episode that makes this pick one of the best branding podcasts: the case study interview with WeWantMore (Feb 2021). Packed with strategy insights.
Why listen:
Stef doesn’t interview random guests; he interviews people who actually build brands for a living.
2. JUST Branding
Source: JUST Branding Podcast
Hosted by Jacob Cass and Matt Davies, JUST Branding is straight-up required listening for strategists. The show focuses on brand strategy, brand meaning, frameworks, and identity.
Over 50+ episodes cover everything from brand archetypes to personal branding to value propositions.
Why Listen:
As of this writing, there are over 50 episodes of the JUST Branding podcast that you can listen to. So, join Jacob Cass, Matt Davies, and their amazing guests to learn more about one of the best branding podcasts.
3. The Logo Geek Podcast
Source: logogeek.uk
Hosted by Ian Paget, this is the perfect podcast if the visual side of branding feels overwhelming. You’ll learn logo design principles, identity systems, and the thinking behind iconic logos.
Why listen:
Ian is brilliant at explaining how design supports brand strategy — not just looking pretty.
4. The Real-World Branding Podcast
Source: Finch Brands
Hosted by Bill Gullan (Finch Brands), this podcast is the opposite of long-winded, 2-hour rambles. Each episode is tight, focused, and packed with real-world insights from brand leaders.
Why listen:
Every episode is under 30 minutes and filled with actual advice — no filler.
5. Brands on Brands
Source: Brands on Brands
Hosted by Brandon Birkmeyer, this podcast focuses on personal branding and positioning your business for long-term success. Brandon’s nearly 20 years of branding experience shine through in every episode.
Why listen:
This is one of the best branding podcasts because it’s personal, energetic, and honest — and he releases multiple episodes per week.
6. Employer Branding Podcast
Source: Employer Branding Podcast
Hosted by Jörgen Sundberg of Link Humans, this podcast zooms in on employer branding — a massively growing niche. Each episode features branding leaders from around the world.
Why listen:
Quick, actionable 20-minute episodes focused on talent attraction and workplace identity.
7. Brand Builder
Source: Snacknation
Produced by SnackNation, Brand Builder gives listeners a behind-the-scenes look at how brands grow, evolve, and scale.
Why listen:
It feels like having an in-house brand strategist walking you through every lesson.
8. Audio Branding
Source: Audio Branding
Branding isn’t just visual. Audio Branding explores the sound of brands: sonic identities, sound design, voices, music, and the psychology behind audio.
Why listen:
You’ll learn branding foundations you literally won’t hear anywhere else.
9. Everybody Brands
Source: Everybody Brands
Hosted by Brian Sooy, this podcast focuses on brand values, mission, and purpose — the soul of branding.
Why listen:
It helps you define what your brand stands for, not just how it looks.
10. On Brand With Nick Westergaard
Nick interviews branding pros from around the world in tight, high-value 30-minute sessions. His background in strategy and writing makes the conversations especially sharp.
Why listen:
Perfect for entrepreneurs wanting a blend of brand strategy and practical execution.
11. How Brands Are Built
While not currently publishing new episodes, this podcast remains a goldmine. The archives include killer interviews on brand strategy, naming, identity, and messaging.
Why listen:
It’s timeless content — and still referenced by leading brand strategists.
Branding is something you get better at by studying real examples, listening to experts, and absorbing how the best thinkers communicate.
These best branding podcasts cover everything: strategy, identity, design, sonic branding, employer branding, personal branding, and brand storytelling.
Explore a few, subscribe to the ones that click, and take what you learn back into your own work.
If you ever want deeper branding strategy help, content creation, or brand voice development, Content Marketing Life is here when you need it.
Alex Eagleton is a copywriter and digital marketer with a decade of experience helping companies connect with their audiences. He’s written for brands such as Microsoft, Roku, and Ramsey Solutions, and specializes in creating content that not only informs but drives measurable results. Known for his versatility, Alex adapts seamlessly to different voices and tones, making him a trusted partner for businesses looking to grow through content.
When he’s not writing, he enjoys spending time with his dogs, reading, and playing guitar.
You can reach him by emailing alex@contentmarketinglife.com.
