About the Brand
Referral Rock is a U.S.-based B2B SaaS company that helps businesses design, manage, and scale customer referral programs. Its platform empowers small and mid-sized companies to turn word-of-mouth into measurable, automated growth.
Project Description
Referral Rock brought me on to improve the performance of its existing content library through a series of SEO audits, strategy plans, and blog optimizations. Using tools like Ahrefs, Semrush, and Google Analytics, I analyzed hundreds of URLs and created a comprehensive spreadsheet categorizing which posts to optimize, delete, or retain.
After presenting my findings, I was granted WordPress access to implement updates directly — refining on-page SEO, internal linking, and metadata across high-value content. In addition to technical work, I wrote new long-form blog articles and outlines focused on referral marketing, customer acquisition, and SaaS growth. These efforts balanced keyword targeting with authentic, expert-driven content designed for engagement.
Key Results / Highlights
+61% increase in organic traffic over four months.
Achieved all-time company records for monthly impressions and clicks (June 2020).
Improved visibility for dozens of legacy URLs through targeted audits and optimizations.
Delivered detailed SEO documentation and long-form articles that continue driving traffic.
Enhanced content clarity and brand consistency across Referral Rock’s blog ecosystem.
See the Work
