About the Brand

Plaza Japan is a leading online retailer specializing in authentic Japanese products — from anime figures and model kits to collectibles and hobby goods. Based in Japan and shipping worldwide, the brand is known for its vast selection and dedication to bringing the heart of Japanese pop culture to global fans.

Project Description

Plaza Japan partnered with us to shift its primary sales channel from eBay to its own ecommerce website, with a focus on long-term SEO growth and direct-to-consumer success. I contributed to this initiative by creating guest post content, optimizing on-page copy and metadata, and writing new blog articles designed to drive traffic and authority. The goal was to position Plaza Japan as a trusted global destination for Japanese collectibles while building organic momentum through consistent, optimized content.

Key Results / Highlights

  • 81% increase in total monthly traffic year-over-year (224,885 → 407,930 sessions).

  • 384% increase in overall revenue ($19K → $94K).

  • 149% increase in total transactions.

  • 71% increase in organic sessions (76,522 → 130,604).

  • 375% increase in organic revenue ($7K → $33K).

  • Successfully transitioned sales reliance from eBay to the brand’s own website.

See the Work

Links