About the Brand
Connecteam is a Tel Aviv–based B2B SaaS company that helps organizations stay connected with their deskless employees through an all-in-one communication, scheduling, and training app. The platform serves tens of thousands of businesses across industries worldwide.
Project Description
Connecteam sought to improve its performance in the U.S. market after struggling to connect with American audiences. I was brought on as a Senior Copywriter for a large-scale content and website audit project, leading tone and SEO optimization for landing pages and blogs targeted at U.S. companies.
Working remotely, I collaborated with Connecteam’s headquarters in Israel — guiding a team of roughly 20 on-site writers, hosting training sessions on U.S. English tone and SEO strategy, and leading weekly meetings with marketing leadership to align global and local messaging.
Key Results / Highlights
Achieved measurable improvements in organic rankings and on-page engagement metrics following a full content and SEO audit.
Led tone localization efforts that contributed to a +11% U.S. market growth in Q4 2022.
Oversaw optimization of Connecteam’s highest-traffic blogs and landing pages, resulting in stronger readability and brand consistency.
Guided international writers through copy, grammar, and cultural tone workshops, bridging global brand voice with U.S. market nuance.