Whether you remember the days of MySpace or grew up with Facebook, social media has likely been a major part of your life. With that said, social media can be about much more than posting selfies and pictures of your dinner. Many smart startups gain tons of traffic and customers from social media. If you’re…
Many things in life come in stages. The same holds true when discussing startups. While the exact number might vary depending on where you learn about it, there are various stages startups go through. One of the most critical stages is the early stage. If you own or work for an early stage startup, marketing…
Countries such as the United States, Israel, Germany, and Sweden are home to many startups. In the right hands, as corny as it might sound, a startup can change the world. If you want to learn how to start a startup from scratch, you’re at the right place. We’ll walk you through each step of…
According to FreshBooks, it takes the average startup two to three years to become profitable. But there’s no rule saying your startup has to be average, especially when you know the best startup marketing strategies that are working right now. Startups win when they move fast. When they try what bigger companies are too slow…
Account-based marketing (ABM) flips the usual B2B playbook. Instead of chasing everyone, you focus on the few accounts that can actually move revenue. That’s one of many reasons why 67% of brands leverage account-based marketing. It’s targeted. It’s intentional. It removes noise and pushes your best opportunities to the front of the line. If you’ve…
If you’re unsure whether your business needs content marketing, it’s good to learn how beneficial this form of advertising can be. Content marketing is the process of using content to market your business through its website, social media posts, emails, and similar online destinations. While content marketing might sound like a simple process, it can…
Creating and carrying out brand strategy for startups can make or break this type of business. Take the medical startup Call9. They tried a bold “pay what you want” telehealth model. Great for patients. Horrible for doctors. The backlash wrecked trust internally, and they shut down in 2019 — just one year before telehealth exploded….
A stream of leads is like the lifeblood of a business. When a company’s generating leads, this business is also likely to be making sales and revenue. That’s why many companies spend fortunes on lead generation methods. Unfortunately, certain lead generation methods work better than others. If you want to turn your business into a…
In the business world, there are funnels everywhere. I’m not talking about a literal, physical funnel. Instead, think of a content funnel as more of a path you want readers to take. Creating a content funnel is like leveling up how you market your brand to potential customers. At first, a content funnel might sound…
According to the internet marketing website Semrush, 97% of companies use content marketing as a way to reach their target audiences. It makes sense that many companies devote time and energy to creating content. An effective content marketing strategy is a low-cost, highly effective way to engage with people online. While this marketing strategy can…