Many things in life come in stages. The same holds true when discussing startups. While the exact number might vary depending on where you learn about it, there are various stages startups go through. One of the most critical stages is the early stage. If you own or work for an early stage startup, marketing…
Countries such as the United States, Israel, Germany, and Sweden are home to many startups. In the right hands, as corny as it might sound, a startup can change the world. If you want to learn how to start a startup from scratch, you’re at the right place. We’ll walk you through each step of…
According to FreshBooks, it takes the average startup two to three years to become profitable. But there’s also no rule stating that your startup marketing strategy has to be average! Being a company of people who are always a fan of the proverbial underdog, we’re here to share some amazing startup marketing strategies for startups….
The average company has a wide range of customers. Certain customers might have smaller budgets. Other customers are key accounts, which typically spend a lot of money. Finding and targeting the people and companies behind those key accounts happy is the foundation of account-based marketing (ABM). If you haven’t heard of an account-based marketing strategy,…
If you’re unsure whether your business needs content marketing, it’s good to learn how beneficial this form of advertising can be. Content marketing is the process of using content to market your business through its website, social media posts, emails, and similar online destinations. While content marketing might sound like a simple process, it can…
Creating and carrying out a branding strategy can make or break a startup. Take the recent medical startup Call9. This company differentiated itself with a telehealth strategy of “pay what you feel like paying.” While it was great for patients, saying doctors got mad is an understatement. Unfortunately, Call9 had to shut down in 2019….
A stream of leads is like the lifeblood of a business. When a company’s generating leads, this business is also likely to be making sales and revenue. That’s why many companies spend fortunes on lead generation methods. Unfortunately, certain lead generation methods work better than others. If you want to turn your business into a…
In the business world, there are funnels everywhere. I’m not talking about a literal, physical funnel. Instead, think of a content funnel as more of a path you want readers to take. Creating a content funnel is like leveling up how you market your brand to potential customers. At first, a content funnel might sound…
According to the internet marketing website Semrush, 97% of companies use content marketing as a way to reach their target audiences. It makes sense that many companies devote time and energy to creating content. An effective content marketing strategy is a low-cost, highly effective way to engage with people online. While this marketing strategy can…
A recent study found that 93.5% of those surveyed purchased at least one item online. And it’s easy to see why. You don’t have to look far to see ecommerce brands everywhere. These days, mom-and-pop stores and any other small businesses can set up ecommerce sites in a few hours or days. That’s going to…