Polymershapes is a plastic fabrication company based out of Los Angeles, California. This established company has over 75 years of experience fabrication plastics for its clients.
Notable Achievements:
516% increase in overall sessions (2022 vs. 2023)
223% increase in year-over-year organic sessions (2022 vs. 2023)
The Process
While Polymershapes had carved out a sizeable presence for itself locally in Los Angeles and nationwide, this company wanted to grow its local presence while gaining more traffic. I was tasked by Coalition Technologies to oversee its new and existing content.
I created new content while existing this website’s existing content for readability and engagement for about a year to help Polymershapes achieve its previously mentioned goals. This project often required extensive research as it was mostly about very specific material and fabrication-related keywords.
The Results
After site-wide updates, overall and organic sessions both rose dramatically through Polymershapes’ rise in search engine rankings. This company would report a 516% increase in overall sessions and a 223% increase in year-over-year organic sessions.