About the Brand
The White Law Group is one of Chicago’s leading securities law firms, representing investors nationwide in claims against brokerage firms and financial advisors. The firm focuses on helping clients recover investment losses through FINRA arbitration and securities litigation.
Project Description
I partnered with The White Law Group to complete a site-wide content optimization project designed to strengthen search visibility and user engagement. This included refining existing practice-area pages, creating new blog and guest post content, and developing Google Business Profile posts to enhance local and national exposure. Each piece was written to communicate credibility and clarity while improving organic performance across the firm’s core practice areas.
Key Results / Highlights
Executed full-site content optimization to boost SEO rankings and lead quality.
Created guest posts and GBP content that supported national visibility for securities law searches.
Enhanced clarity, tone, and client trust through strategic messaging.
Reinforced The White Law Group’s position as a trusted authority in securities and investment fraud law.
See the Work
