About the Brand

Targus is a global leader in laptop bags, docking stations, and device protection solutions designed for modern mobility. Their products are built around three core audiences — students, commuters, and business travelers — offering smart, durable tools that make it easier to stay connected and productive anywhere.

Project Description

I worked with Targus to write and optimize content across a wide range of product pages and blogs. Each piece was tailored to highlight key differentiators — from material quality and ergonomic design to functionality that supports everyday mobility. The goal was to create copy that not only informed but inspired purchase intent by connecting product features to real-world use cases.

Key Results/Highlights

  • Developed SEO-driven product and category copy that strengthened brand consistency across the site.

  • Refreshed existing product descriptions to emphasize lifestyle benefits and unique selling points.

  • Contributed to improved engagement and conversion rates through clearer, audience-specific messaging.

See the Work

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