About the Brand
Mitra9 is a Florida-based functional beverage company known for its botanical seltzers and kava-based drinks that promote relaxation without alcohol. The brand blends modern lifestyle marketing with plant-based wellness to connect with mindful, health-conscious consumers.
Project Description
As Mitra9’s lead copywriter, I developed lifestyle-driven product copy and web content across their seltzer and kava lines. My work focused on translating sensory experiences into authentic storytelling — creating voice consistency across packaging, landing pages, and campaigns while staying fully compliant with FDA and FTC marketing standards.
Key Results
- Improved average post engagement and reach across social campaigns through more human-centered storytelling.
- Strengthened tone consistency and creative cohesion across all brand channels.
- Supported product launch success and retail expansion by developing cohesive voice guidelines and seasonal copy.
- Continued collaboration on flavor launches and campaign assets as part of ongoing brand growth.
See The Work
