As a real estate agent, you’re spending lots of time speaking with clients and showing houses. But how much time are you spending on content marketing? Real estate content marketing is an important way for you to start gaining more customers and making more sales. How do you do it? Here are a few content marketing tips for real estate agents wanting more leads.
One of the first steps to take before creating content is to have a plan for it. Doing this is simple, you’ll only need to come up with a list of topics to start writing about. It’s best to create topics you think your audience would find interesting. Don’t make it all about trying to sell the client right away.
Put yourself in the shoes of your audience. What types of content would someone looking for a new home enjoy reading about? If you’re having trouble coming up with ideas, think of what you spend the most amount of time speaking with clients about. Chances are, you should soon find yourself with more than a few content topics.
1. Purchase a Domain
If your real estate agency already has a website, you can skip to the next step. However, if you’re a real estate agent without a website, it’s time to change this. One study found that 42% of buyers started their home searches by using the internet.
When any potential buyers begin their online searches for homes, you want your agency’s website showing up in the results. First, you’ll need to buy a domain name. There are many websites you can go to do this, including GoDaddy and Namecheap.
You can choose to either buy a brand new domain or purchase one that’s already registered. I recommend purchasing a new domain. Also, make sure that the domain name is relatively short. This domain will probably be on any signs or advertisements you decide to do in the future. When this happens, you don’t want a long domain name taking up lots of space.
2. Claim Social Media Accounts
An additional great way to start gaining more leads is to have social media accounts. You’ll want to claim branded social media accounts on all of the popular platforms. This includes:
- LinkedIn (especially if your a B2B agent)
- and anywhere else your potential buyers might be on.
After you claim these accounts, you can start using them to connect with your followers. Of course, you can also use social media to present information about your listings. But you’ll have even better results if you also use social media as a way to communicate with your audience.
3. Build a List
In the world of marketing, you’ll often hear that “the money is in the list.” This means that companies can make a lot of money by having a list of email subscribers. Building a list is an essential aspect of any real estate content marketing strategy.
How do you start doing this? First, you’ll need to sign up with an email service. Next, you’ll need to start building content for the emails you want to send. Again, sending information about homes to your email list is a good move. If you want to take things one step further, think about creating content that aims to be a type of guide that helps buyers find a new home.
After you create this guide, send it out to everyone on your email list. Depending on the size of your list, you can almost guarantee that someone who receives this is going to partner with your company.
4. Create an App for Your Real Estate Agency
There’s no doubting that apps continue to rise in terms of popularity. Many of the most popular companies in the world have apps.
So, what makes apps so important for companies? Apps allow companies to:
- Send push notifications to users
- Have a private connection
- Connecting with other integrated services (Zillow, Trulia, Redfin, etc)
You don’t have be a technical expert to design apps. Instead, there are many companies that can provide you with an amazing app that will amaze your current and potential clients.
5. Ask Customers to Share Testimonials
Considering the importance of finding the right home, many people view this purchase as a major investment. With that in mind, many people who learn about your real estate agency might not be quite ready to buy a home.
Fortunately, you can entice people who are on the fence about purchasing a home with client testimonials. Chances are, you’re familiar with testimonials. These testimonials allow others to get a better picture of what it’s like to work with your real estate agency.
You can get started with this important real estate content marketing strategy by reaching out to your past customers. First, look for those who had the best possible experience working with you or one of your agents. Next, ask them if they would provide a testimonial.
It’s a good idea to have a testimonial tell a story. Make sure it flows well and, ultimately, presents your real estate agency in a positive manner.
6. Make Sure to Also Claim Local Listings
Certain industries rely on local customers. On the other hand, other companies rely on customers from around the nation or world. When it comes to real estate content marketing, you’re trying to reach local customers. To make this as easy as possible, it’s important to claim your local listings.
Primarily, you’ll want to make sure you claim your Google listing. By doing this, it’s easy for people to find you when they’re searching for local real estate agents.
There you have it, a few real estate content marketing tips that are easy to implement. Follow the tips above and you should soon see your real estate agency gaining more leads. You might even find yourself leaping ahead of a few competitors in the search engines. If this seems like a lot of work, I understand. In that case, it might be better to hire a content marketing specialist.