Plaza Japan is a company based out of Japan that sells a variety of authentic Japanese merchandise. Some of its most popular products include Japan-exclusive action figures, model sets, snacks, and puzzles.
Notable Achievements:
384% increase in annual revenue ($19,000 to $94,000)
81% increase in annual website traffic compared to the previous year (224k to 407k sessions)
The Process
This company began to take off through sales made on eBay. Eager to explore additional sales channels, Plaza Japan hired a company I contracted for. I was chosen to take on the SEO and copywriting aspects of this project, which included:
- Updating and expanding existing content for readability and engagement
- Optimizing existing online store content for a variety of keywords
- Completing guest posts for this client, published on a range of high-authority websites
The Result
Plaza Japan reported an enormous uptick in revenue from website sales, increasing from $19,000 to $94,000. Additionally, its annual website sessions increased from 224k to 407k.