The words the 3 main types of SEO above an image of a computer monitor

The Three Main Types of SEO and Why They Matter

/ Digital Marketing / By

Imagine having a treasure map leading people to your website’s door. That’s what SEO does!

It’s like a magic spell that makes a website, like WooCommerce One Page Shopping, stand out in the substantial online crowd.

It’s not just about words; it’s about making friends with search engines and being the best on the web. Let’s uncover the three main types of SEO and why they’re so important.

1. On-Page SEO

A drawing of a typical website page. The text says on-page SEO.

On-page SEO is all about giving your website a unique makeover so that search engines understand and show it to people searching for relevant keywords. It’s all about making your website content clear, easy to read, and helpful. Then, sprinkle these keywords naturally in your website’s central parts, like the title of your page and the headings.

The way your website looks also matters. Big, bold headings make it clear what your page is about. Short paragraphs and sentences keep things simple. And don’t forget pictures – they make your page attractive, but you also need to tell search engines what the images are about using “alt text.”

Your web address (URL) should also be simple and related to your topic. If your website is about funny cat videos, your URL could be like “yourwebsite.com/funny-cat-videos.” People who see your website on Google read a short title and a little description. You can write these yourself to show what’s cool about your page. It’s like making a mini ad for your website.

Remember, search engines love fresh stuff. So, update your website with new content, like blog posts or videos. But the most important thing is to make sure your content helps people.

For example, when someone searches for stuff, SEO helps your site. If you owned a website about WooCommerce, and someone typed keywords related to WooCommerce One Page Shopping while on a search engine, proper SEO would let your website hypothetically jump up and say, “Hey, I’ve got what you need!”

2. Off-Page SEO

The words off-page SEO with a drawing of two websites linking to each other

Off-page SEO is like making friends online to show that your website is popular and trustworthy. It’s not just about your website but what others say about you.

The main thing in off-page SEO is getting links from other websites to yours. These links are like votes of confidence. If other websites think your content is incredible and valuable, they’ll link to it. But not all links are the same. Links from essential websites are like getting big endorsements, while links from random sites might only help a little. Quality matters more than quantity.

Online mentions of your brand or website name count, too. If people positively talk about you, it’s a good sign to search engines that you’re legit.

Remember, off-page SEO takes time. Building relationships and getting good links takes time to happen. It’s about building a solid reputation.

3. Technical SEO

The words technical SEO above a drawing of a website with tools on its center image

Technical SEO is like fine-tuning your website’s engine to ensure it runs smoothly and search engines understand it easily. It’s the behind-the-scenes stuff concerning the main types of SEO.

One major factor in technical SEO is speed. You want your site to load fast because nobody likes waiting. People are happier when your site loads quickly, and search engines notice that, too.

Search engines send tiny robots to explore your website. Technical SEO helps these robots find their way around. You give them a map (called a sitemap) and tell them where they can and can’t go (using robots.txt).

Duplicate content can confuse search engines. Fortunately, technical SEO resolves this situation by telling them which version of a page is the main one when you use a canonical tag.

Keeping your website organized is essential, too. If your website has lots of messy code, it’s like having an untidy room – hard to find things. Technical SEO keeps your code neat.

And that’s the power of the three main types of SEO! With the right keywords, good content, and friendly links, your website becomes the star of search results. People find it easily, trust it more, and keep coming back.

What Makes The Main Types of SEO So Important?

SEO is like a magical key that helps more people on the internet see your website. When you search for something on Google, the main types of SEO ensures your website shows high results.

Think of it like a big party – if your website isn’t dressed up with SEO, it’s like being invisible in a crowd. But with good SEO, it’s like wearing a bright, sparkly outfit everyone notices.

When your website shows up early in search results, more people visit it. It’s like having a shop on the busiest street – many people walk in! And here’s the cool part: you don’t have to pay for every person who visits. With SEO, people can come to your website for free! When your website is on the first page of search results, it’s like getting a gold star. People trust those top results more and are more likely to click on your website.

Utilizing the main types of SEO means your website is super friendly and helpful to visitors. This makes them stay longer and come back for more. Plus, they might tell their friends about your awesome venture.

Content Marketing Life