You probably don’t need me to tell you how much content is on the internet. Whether it’s articles, pictures, or videos, companies are creating content each and every day. When it comes to content marketing, you typically have two options which are either creating content in-house or hiring another person or company to do this for you.
If you’re going to hire a content marketing specialist, it’s helpful to know what you’re supposed to be looking for. Let’s look at what a content marketing specialist does and why your business needs to hire one.
What Does a Content Marketing Specialist Do?
If your business has a website and/or social media pages, you’re using a content marketing strategy. Companies posting engaging content regularly are excelling at content marketing. With that in mind, let’s take a closer look at what a content marketing specialist does.
Generally speaking, a content marketing specialist should be able to provide companies with content as well as generate ideas for future content. This is otherwise known as a content marketing strategy. To become a content marketing specialist, this person usually creates content for at least a few years before having the skills needed for this role.
What’s the Difference Between a Content Marketing Strategist/Specialist/Consultant?
It’s also common to see this role referred to as either a content marketing strategist or content marketing consultant. Generally speaking, most of these titles are simply ways to describe the same position. However, the exact terms of what a content marketing specialist does typically has to do with the company that’s hiring for this role.
Still, it’s a good idea to look at how these types of positions can differ from one another.
Content marketing consultant: You’ll find that content marketing consultants can work for one company. However, these individuals often work in more of a freelance or contract type role with various businesses. Most content marketing consultants start by providing a diagnosis of a company’s current marketing strategy. Next, this consultant works with a company to help improve their content marketing processes.
Content marketing specialist: As mentioned earlier, as well as being the main focus of this article, a content marketing specialist typically knows how to do most or all things well in this industry. With a content marketing specialist, you basically have someone that can research, pitch, and write about topics. These individuals should be naturally great at editing, so you shouldn’t have the need to send back much of what they write.
Content marketing strategist: Another popular job title in this industry is a content marketing strategist. The difference between this position and other roles is that a content marketing strategist’s main focus is to pitch new topics for a company instead of writing about them.
4 Benefits of Hiring a Content Marketing Specialist
Now that you’ve learned about the various types of content marketing professionals, it’s helpful to learn what makes hiring them so beneficial. With that in mind, let’s take a closer look at four beneficial reasons to hire the help of a content marketing specialist.
1. Saving Lots of Time and Effort
One of the main reasons any business owner hires a new employee is to save time. Considering that, content marketing is a skillset that takes a lot of time to master. Whether you’re interested in help from a content marketing consultant or a strategist, either person will help you save lots of time. Best of all, you can reap all of the rewards that come with having an awesome content marketing plan created by professionals.
2. Gaining a Larger Audience
Another beneficial reason to hire a content marketing specialist is to start showing up more in Google’s (and other popular search engines) results. Did you know that about 95% of search engine users don’t click on results past the 1st page? With the help of a content marketing specialist, you’ll be able to reach this massive audience.
3. Making More Money
At the end of the day, every business owner wants to see their respective companies grow. Without making lots of money, this can be up for grabs by your competition. Fortunately, a content marketing specialist will help ensure that your business is showing up for all of the most profitable keywords. Showing up highly for these keywords can start meaning a lot more profit for your company.
4. Staying Ahead of the Competition
While most business owners don’t want to think about it, there’s nothing you can do to avoid competition. However, you can stay ahead of your company’s competitors with the help of a content marketing specialist. One study found that 60% of marketers create at least one piece of content per day. If your business doesn’t have a content marketing strategy and others in your industry do, your competitors might be reaching your potential customers first.
As you can see, there are many beneficial reasons to think about hiring a content marketing specialist. Regardless of whether they’re strategists, consultants, or go by another title, having someone who knows how to create and market content is an extremely valuable business partner to have. If you enjoyed this list, you’ll love my list of content marketing tips for small businesses.