Brand Loyalty

branding tactics

8 Branding Tactics to Form a Brand Strategy and Crush the Competition

Are you confused about how to brand your business? Don’t worry – you’re not alone. When I started working in the digital marketing industry, branding wasn’t even a term people used. Now, I can’t go a single day without hearing or reading about brand tactics. Using the tactics you’re going to read about will help …

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customer-centric marketing strategy

A Customer-Centric Marketing Strategy for Better Results in 2023

There are a lot of marketing tactics out there. If you haven’t had the best luck with marketing, it could be time to take a more customer-centric approach. According to HubSpot, companies with a customer-centric strategy make 60% more profit than those that aren’t. Now, do I have your attention? Good. I’m going to show why customer-centricity is a …

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understanding net promoter score

Understanding Net Promoter Score – How To Measure Your NPS in 2023

There are many ways for a business to receive ratings. If you own a restaurant, you might check up on your company’s Yelp reviews. There are also Google reviews, Facebook reviews, etc. While all of these can be incredibly important, there’s another score you’ll want to keep an eye on: the Net Promoter Score. Do …

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advocacy marketing

Advocacy Marketing in 2023: How to Create Advocates for Life

If you were thinking about ways to have your company grow, you would probably think of marketing as a way to achieve this goal. However, when your business is marketing itself, who is it trying to reach? Most companies seem to market their businesses to only new customers. It’s not like this strategy isn’t beneficial, …

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hands in the air

Creating a Brand Ambassador Program That REALLY Works in 2023

Disclosure: Content Marketing Life may receive commissions for certain purchases made through affiliate links in this post. This helps to manage website costs. These links will never increase the price you pay for a product or service. Also, I will never link to anything I don’t use or haven’t used in the past. It takes …

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